Tom Coburn Quit Pre-Med (To Raise $92M) - #05

Show Notes

Today we chat with Tom Coburn. Founder of Jebbit. CEO of Waking Up: A meditation app he's building with Sam Harris.
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00:00 Meet Tom Coburn
00:54 7 years of "fake" product-market fit
03:10 Winning a business plan with no code and dropping out of pre-med
05:15 The eBay Churn: Losing $2M in ARR overnight
07:08 Why the entire go-to-market strategy was wrong
12:25 The 2.5-hour meeting that saved the company's culture
20:35 Joining Sam Harris to run the Waking Up app
24:40 Scaling a business heavily focused on product, not marketing
27:45 Why the team flat-out rejected paid UGC actors
30:30 The 10x difference between authentic partners and paid influencers
35:18 Optimizers vs. Sufferers: Customizing the user journey
40:14 Why a management team was finally necessary
43:47 Where to find Tom

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

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