Should you use ChatGPT or AI to write your email newsletters? My advice: Write your first draft yourself BEFORE turning to AI!
In this video, I'm sharing one of my biggest takeaways from a recent email newsletter marketing class for real estate agents: Your emails should sound like YOU, not a generic AI-generated version of you.
Email marketing is one of the most powerful ways for real estate agents, brokers, and small business owners to stay connected with their audience, nurture relationships, and build trust over time.
But here's the thing: If you're copying and pasting everything from ChatGPT or Claude, you may be losing the very thing that makes your emails effective – your personality, perspective, and authentic voice!
In this video, I share:
– Why I recommend writing your email newsletter before using AI
– How AI-generated emails can sometimes feel generic or impersonal
– A simple email newsletter format you can use every month
– How to repurpose your YouTube videos, Reels, and other content in your newsletters
– Why writing your own first draft helps strengthen your writing skills
– How to use ChatGPT or Claude to polish your writing without losing your personality
– Why building your email list matters when social media is rented ground
You don't have to be a professional writer. You don't have to send emails every day. And your newsletter doesn't have to be perfect!
Start with YOU. Write the first draft. Then use AI as a helpful assistant, not a replacement for your voice.
Want to learn more about email newsletter marketing?
I recently taught a 90-minute training all about email newsletters for real estate agents!
Members of the #GetSocialSmart Academy can access the full replay and training materials inside the Academy.
Not a member? Join us here:
https://www.katielance.com/academy
You can also purchase the email newsletter class separately. Click here: https://www.katielance.com/offers/xN9YdWZx/checkout
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ADDITIONAL RESOURCES:
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🎤 Book Katie to Speak
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📧 Email Newsletter Masterclass
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VIDEOS TO WATCH NEXT:
🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA
🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s
🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow): https://www.youtube.com/watch?v=SWx56bHIUAc&t=39s
Are you sending email newsletters? And when you do, are you writing them yourself or using AI? Let me know in the comments!
00:00 Draft Before AI
00:13 Why Newsletters Matter
01:06 Simple Newsletter Structure
01:21 Reuse Your Best Content
01:41 Build Your Writing Muscle
02:08 When AI Killed Replies
02:55 Use AI Without Losing Voice
03:32 Class Replay and Next Steps
#emailmarketing #realestatemarketing #chatgpt #emailnewsletter #getsocialsmart