Moju Drinks: Creating a category and leading an omni-channel grocery business

How do you create an entire grocery category and maintain the leading share, even when private label comes along? Co-founder Rich Goldsmith speaks to Fiona about how he and his team have built MOJU Drinks from its beginnings as a home-made cold-pressed juice sold at local markets and music festivals, into one of the fastest growing beverage brands in the UK.

Show Notes

In this episode, we we talk about how Rich Goldsmith and his team have built an entire category and a strong omni-channel business, the importance of creating the ideal end-to end consumer experience and of course, and as always, the different phases of growth of the business and the all important question of funding and investment. 

This is one of my favourite interviews so far, so I hope you enjoy it and learn as much as I did doing it!

Creators and Guests

G

Editor

Gyp

Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.