Marketing: Global Edition

"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.

Creators and Guests

Host
Jasmine Montgomery
Jasmine is founder and CEO of international branding and advertising agency, Seven Brands. She was managing director of FutureBrand and worked at Interbrand and Fitch. Jasmine is also one of the founders of Adzy, a platform that serves effective and affordable advertising to small businesses.
Host
Piers Guilar
Piers Guilar is COO of Seven Brands and used to work at FutureBrand, Interbrand, Havas and Saatchi & Saatchi. Piers is also a founder of Adzy, a platform that serves effective and affordable advertising to small businesses.

What is Marketing: Global Edition?

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.