Attributed - A podcast by Dreamdata

Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.

Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.

Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.

What you’ll learn:
- How to move away from the "one-and-done" launch mentality.
- Strategies for building long-term momentum post-launch.
- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.
- How early-stage PMMs can prioritize work that leadership actually cares about.


Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ 
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Andrea Coloma
Senior PMM @ Dreamdata
Guest
Jason Oakley
Building Productive PMM and DemoDash - I share practical advice, templates, and inspiration for founding product marketers.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.