Brands That Podcast

This one is for any company who wants to start their first show, or add a second (or third, or fourth) show to their network. Here's the tricky (but important) part: strategy is everything.

Make the wrong show, and nobody will listen. Make the right show, and they'll tune in, and share it with likeminded people. But how do you create the right show? How do you avoid creating a podcast like your competitors, or avoid getting paralyzed by indecision?

In this episode, I discuss 4 questions you can ask about your show that will help you set a creative strategy.

Show Notes

This one is for any company who wants to start their first show, or add a second (or third, or fourth) show to their network. Here's the tricky (but important) part: strategy is everything.

Make the wrong show, and nobody will listen. Make the right show, and they'll tune in, and share it with likeminded people. But how do you create the right show? How do you avoid creating a podcast like your competitors, or avoid getting paralyzed by indecision?

In this episode, I discuss 4 questions you can ask about your show that will help you set a creative strategy.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.