Talk Commerce

In this podcast episode, Brent interviews Oren Inditzky, the VP and GM of Ecommerce for Wix. They discuss Wix's ecommerce platform, its features, and the role of artificial intelligence and machine learning in ecommerce. Oren explains that Wix ecommerce provides merchants with professional tools to establish, manage, and grow their online businesses. They discuss the various channels through which merchants can sell their products and the end-to-end ecommerce operations that Wix supports. Oren also mentions upcoming collaborations and the power of product recommendations. They discuss Wix's future plans, including an AI-powered website generation tool, image creation tools, and the future of ecommerce. Oren emphasizes the importance of content creation, SEO, and customer retention strategies for online merchants. He highlights Wix's advanced capabilities in these areas and the use of AI content-generation tools.

Show Notes

Mentions with timestamps:

Topic: Wix and related tools

  • Wix: throughout the episode
  • Wix Ecommerce: throughout the episode
  • Wix Editor: throughout the episode
  • Wix App Market: throughout the episode

Topic: AI tools

Topic: Other tools and features

  • Third party apps integration in checkout: 00:12:12
  • Product recommendation for cross-selling and upselling: 00:12:34
  • AI-generated website creation (upcoming product): 00:13:07
  • Website building tool that generates content in 30 seconds: 00:13:51
  • Image generation tool for website design: 00:14:33
  • Smartphone camera for product images: 00:16:02
  • Catalog optimization and Google Analytics integration: 00:16:38
  • Twic app for product ordering optimization: 00:17:01
  • Ease of use in turning on a store and setting up a catalog: 00:19:00
  • Future of e-commerce with AI: 00:20:30

Topic: Augmented Reality and SEO

  • Augmented Reality Fitting Room: 00:23:03
  • Apple's Augmented Reality Glasses: 00:23:43
  • SEO (Search Engine Optimization): 00:26:22

Topic: AI Content Generation Tools

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com