Marketing Swipe File

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Summary

Talk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two years as the CMO at Cybereason. Mike is one of the best B2B marketers on the planet, and on this episode of the Marketing Swipe File, DG and Mike talk about why your marketing should always try to “date up”, how PR changes as your company grows, why remixing old content ideas is better than finding new ones, why you should hire people who are better than you, and what CMOs need to learn before they can become CEOs.

Show Notes

Talk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two years as the CMO at Cybereason. Mike is one of the best B2B marketers on the planet, and on this episode of the Marketing Swipe File, DG and Mike talk about why your marketing should always try to “date up”, how PR changes as your company grows, why remixing old content ideas is better than finding new ones, why you should hire people who are better than you, and what CMOs need to learn before they can become CEOs.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Dave and Mike on Twitter @davegerhardt @mvolpe @HYPERGROWTH_Pod

What is Marketing Swipe File?

Welcome to the Marketing Swipe File with Dave Gerhardt!

This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.

Every great marketer has a swipe file. This podcast can be yours.