Crafting Effective Technical Marketing with Eric Wright

Show Notes

In this episode of the podcast, host Tori Barker is joined by guest Eric Wright to explore the fascinating world of technical storytelling in marketing. The conversation dives into the journey of unveiling the gap in technical storytelling and the importance of bridging that gap by infusing emotion into technical content. Eric shares insights on crafting effective technical marketing content, including blog articles, white papers, and creating an engaging consumer journey.

Understanding the audience is emphasized as a crucial element in content marketing, with persona-based content being a powerful tool. The discussion then delves into the exciting realm of AI and its potential in content creation, particularly leveraging ChatGPT while maintaining one's unique voice.

Mastering the art of content creation is explored, with Eric highlighting the benefits of using ChatGPT as an assistant to infuse one's personal touch. The episode concludes with advice on navigating the technical marketing world: reading, listening, reaching out, and finding your own voice.

Join Tori and Eric as they uncover the secrets to captivating technical storytelling and provide valuable insights into creating compelling content in the ever-evolving marketing landscape.

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Keytake Aways:
00:00 Interview with Eric Wright
01:43 Crafting Effective Technical Marketing
02:14 The Journey of Unveiling the Gap in Technical Storytelling
04:34 Bridging the Gap: Giving Emotion to Technical Content in Marketing
06:13 Crafting Effective Technical Marketing Content: Blog Articles, White Papers, and the Engaging Consumer Journey
11:01 Understanding Your Audience: The Power of Persona-Based Content Marketing
15:01 Unleashing the Power of AI in Content Creation: Leveraging Chat GPT while Honing Your Unique Voice
20:43 Mastering the Art of Content Creation: Infusing Your Voice with Chat GPT's Assistance
25:43 Navigating the Technical Marketing World: Read, Listen, Reach Out, and Find Your Voice

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Creators and Guests

Host

Tori Barker

What is The Tori Barker Podcast?

Welcome to the Tori Barker Podcast, your ultimate destination for personal growth and entrepreneurial insights. Hosted by Tori Barker, this podcast takes you on an intimate journey through the highs and lows of entrepreneurship, uncovering the passion that fuels success.

Dive into candid conversations with Tori and fellow entrepreneurs, exchanging insights and fostering connections. Whether you're a seasoned business owner or just starting out, the Tori Barker Podcast offers inspiration, practical tips, and genuine discussions about the entrepreneurial experience.

Join us on this empowering adventure where passion meets business, and entrepreneurs unite for support and encouragement. Welcome to the Tori Barker Podcast—a community propelling you to new heights in personal and professional growth.