Show Notes
What states are good for virtual first companies?
Christina Farr wrote a great article “Why investors are leaning into direct-to-consumer health”. An important factor is because you can’t hide behind a bad product. In DTC consumers make a choice to pay cash, which means your service has to deliver.
In this episode of Sam Talks Telehealth, I want to use your DTC model and target states that are pro virtual first companies.
Here’s what you need to know:
- What makes a state good for virtual first companies?
- What states already have a virtual first friendly payer environment?
- How can I leverage my DTC market to fee for service insurance payment?
Where does the state have virtual first friendly policies,
Your investor pitch is stronger when you can show a clear and easy path from DTC to insurance payment. 20+ states in the US give you the tools you need.
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Link to article referenced in Podcast:
Why investors are leaning into direct-to-consumer health by Christina Farr
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