In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Adamma Ihemeson, founder and CEO of The Automated CMO, to discuss shifting from surface-level AI use (like prompt generation) to building truly autonomous, agentic AI workflows. Following a 10-day silent meditation retreat reset, Adamma shares her practical, step-by-step approach to systematizing AI within marketing, how to overcome overwhelm, and the importance of ethics and human oversight in an AI-driven future.
Key Topics Covered:
- Agentic AI vs. Standard LLMs: Moving past basic back-and-forth prompts to autonomous, knowledge-base-driven systems that can think, plan, and execute tasks based on specific triggers.
- Overcoming AI Overwhelm & Burnout: Strategies for auditing your current workflows, setting global context rules, breaking projects into phases, and using AI as a co-builder or assistant rather than a blind replacement.
- No-Code / Low-Code AI App Building: Adamma breaks down her process for building apps quickly—including how she shipped 8 apps in 6 weeks—using Product Requirement Documents (PRDs), verification checklists, and tools like Claude.
- Practical Marketing Use Cases: High-value applications like lead generation and qualification, competitor market research, and process automation, while avoiding over-reliance on AI for creative writing or sensitive financial data.
- Ethics, Governance, and Nuance: Addressing concerns around AI safety, regulation, environmental impacts, and the necessity of keeping a human decision-maker in the loop.
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What is Back on T-R-A-C-K?
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.
After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.
Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.