HUNGRY.

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I...

Show Notes

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks 

“The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”

Mark Palmer told me on our first podcast, several months ago.

I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.

A carousel of questions percolated my mind over the past few months. 

Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed. 

 
ON TODAY’S MENU:

1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth.

2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection

3. When you find your “Surprising Success” quadruple down

4. Different formats/salespeople for different channels/occasions.

5. The Top "3 Must-Haves" for brands seeking investment from Mark.

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What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER