HUNGRY.

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I...

Show Notes

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks 

“The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”

Mark Palmer told me on our first podcast, several months ago.

I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.

A carousel of questions percolated my mind over the past few months. 

Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed. 

 
ON TODAY’S MENU:

1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth.

2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection

3. When you find your “Surprising Success” quadruple down

4. Different formats/salespeople for different channels/occasions.

5. The Top "3 Must-Haves" for brands seeking investment from Mark.

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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.