Attributed - A podcast by Dreamdata

How can you empower your customers to build high-impact account-based marketing (ABM) programs?

We’ll be joined by Mason Cosby, Founder of Scrappy ABM. 
He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).

What you’ll learn:

- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment.
- Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying.
- How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients.


Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/
Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 



Creators and Guests

Host
Andrea Coloma
Senior PMM @ Dreamdata
Guest
Mason Cosby
Step-by-Step ABM Programs l CEO of Scrappy ABM l Keynote Speaker l Married a TCK l 1X Girl Dad l Wanna-Be Grill Master l Christian

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.