Episode 69: Freja Foods, Founder Ed Armitage
How to Hit a £10m Run Rate in 3 Years!
In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business.
With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions.
Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!
By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don’t miss these valuable nuggets.
Here are the top 5 things you will learn from this episode:
- How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!
- Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the business
- How a digital-first brand allows them to avoid the gate-keepers that make business hard in retail grocery
- How to overcome the challenges that most consumer brand startups face
- Ed’s 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ
I hope you enjoyed this episode and that it has helped you and your business in some way!
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