In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.
From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.
Key Takeaways from this Episode:
- Hands-on leadership and treating employees with respect.
- Transitioning from a corporate role to starting a business
- Why curb appeal and first impressions matter
- Evolving technology and customer expectations in parking
- Tips for fostering meaningful industry relationships
Episode Highlights:
- [00:00:00] Introduction to Rick Serra and his 50-year parking career.
- [00:02:51] Rick’s journey from radio broadcasting to parking.
- [00:10:12] Lessons learned from working at Allright Parking and Allpro Parking.
- [00:22:00] The decision to sell Allpro Parking to Premium Parking.
- [00:29:45] Rick's love for Corvettes and how passion drives personal success.
- [00:35:30] Reflections on the evolution of the parking industry and its future.
Connect with Parker Technology.
While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to
getstarted@parkertechnology.com What is Harder Than It Looks: Parking Uncovered?
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.