{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Will\r",
      "startTime": 0,
      "endTime": 410.21
    },
    {
      "title": "- Why Having A Dedicated Copywriter Is Not A More Common Hire\r",
      "startTime": 410.21,
      "endTime": 639.21
    },
    {
      "title": "- How to Write Web Copy That Makes Your Brand Stand Out Among Competitors\r",
      "startTime": 639.21,
      "endTime": 922.21
    },
    {
      "title": "- Simplifying Product Positioning with the CUB Framework (Confusing, Unbelievable, Boring)\r",
      "startTime": 922.21,
      "endTime": 1222.21
    },
    {
      "title": "Recognizing Your Product’s Differentiation\r",
      "startTime": 1222.21,
      "endTime": 1482.21
    },
    {
      "title": "- How To Enhance Positioning and Structure with Voice and Tone\r",
      "startTime": 1482.21,
      "endTime": 1541.21
    },
    {
      "title": "- 37signals' Example and Inspiration\r",
      "startTime": 1541.21,
      "endTime": 1994.88
    },
    {
      "title": "- How to Collaborate on Design With Your Team\r",
      "startTime": 1994.88,
      "endTime": 2117.88
    },
    {
      "title": "- Why You Should Optimize Copy with Social Proof\r",
      "startTime": 2117.88,
      "endTime": 2426.88
    },
    {
      "title": "- How To Ask Customers Deep Product Questions\r",
      "startTime": 2426.88,
      "endTime": 2712.88
    },
    {
      "title": "- How To Highlight Non-Negotiable Features When Outlining Product Benefits\r",
      "startTime": 2712.88,
      "endTime": 3042.88
    },
    {
      "title": "- Content Structuring\r",
      "startTime": 3042.88,
      "endTime": 3154.88
    },
    {
      "title": "- Embracing Imperfection in Writing\r",
      "startTime": 3154.88,
      "endTime": 3314.88
    },
    {
      "title": "- Tips For Getting Inspired",
      "startTime": 3314.88,
      "endTime": 3469.87
    }
  ]
}