{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 195.21
    },
    {
      "title": "– Meet the expert panel\r",
      "startTime": 195.21,
      "endTime": 355.21
    },
    {
      "title": "– The biggest homepage mistake\r",
      "startTime": 355.21,
      "endTime": 515.21
    },
    {
      "title": "– What customers *really* want\r",
      "startTime": 515.21,
      "endTime": 555.21
    },
    {
      "title": "– The CTA copy test\r",
      "startTime": 555.21,
      "endTime": 625.21
    },
    {
      "title": "– Why A/B testing isn’t always right\r",
      "startTime": 625.21,
      "endTime": 785.21
    },
    {
      "title": "– Personalization you can actually use\r",
      "startTime": 785.21,
      "endTime": 915.21
    },
    {
      "title": "– What’s a “good” conversion rate?\r",
      "startTime": 915.21,
      "endTime": 1115.21
    },
    {
      "title": "– CTA clarity vs. creativity\r",
      "startTime": 1115.21,
      "endTime": 1335.21
    },
    {
      "title": "– Why messaging must come first\r",
      "startTime": 1335.21,
      "endTime": 1455.21
    },
    {
      "title": "– How to do helpful personalization\r",
      "startTime": 1455.21,
      "endTime": 1890.88
    },
    {
      "title": "– Emotional drivers in B2B\r",
      "startTime": 1890.88,
      "endTime": 2010.88
    },
    {
      "title": "– Live teardown #1: ContactMonkey\r",
      "startTime": 2010.88,
      "endTime": 2410.88
    },
    {
      "title": "– Visuals, CTAs, and clarity\r",
      "startTime": 2410.88,
      "endTime": 2730.88
    },
    {
      "title": "– Live teardown #2: StreamTech\r",
      "startTime": 2730.88,
      "endTime": 3050.88
    },
    {
      "title": "– Outdated visuals and lost messaging\r",
      "startTime": 3050.88,
      "endTime": 3265.88
    },
    {
      "title": "– Chatbots: thoughtful vs. disruptive\r",
      "startTime": 3265.88,
      "endTime": 3340.88
    },
    {
      "title": "– Live teardown #3: CallTrackingMetrics\r",
      "startTime": 3340.88,
      "endTime": 3500.88
    },
    {
      "title": "– Final ratings + wrap-up",
      "startTime": 3500.88,
      "endTime": 3692.54
    }
  ]
}