The Trust Barometer with Tonia Ries, Executive Director of Intellectual Property for the Edelman Trust Institute

Tonia Ries has more than 30 years of experience in marketing, research, strategy and media. She is Executive Director of Intellectual Property for the Edelman Trust Institute, Edelman’s center for the study of trust and a learning laboratory for trust building between companies, institutions, brands and people. Her role includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands.

It was great having Tonia join me today to discuss the findings from their Trust Barometer research, and learning that the most trusted source for people is their employer. Tune in to this conversation as we discuss the impact of information distribution, dealing with the ‘infodemic’, how we can all build good information hygiene, and what leaders can do with their organisations to reconnect with their communities. 

For full show notes visit https://thetrustedweb.org/podcast/.

What is The Trusted Web Podcast?

What if you could simply trust all information on the internet? I’m on the mission to build a Trusted Web for all of us on planet earth. Because to save the world, we need to fix the internet. With this special thing called blockchain timestamps; all content you consume will be transparent and accountable. Welcome to the new default on the internet. Thank you for being part of this journey and let’s build the Trusted Web together.