74. Tony's Chocolonely's Head of North America, Dusan Vujovic: “Transparency isn’t a marketing strategy. It’s a responsibility.”

In this episode, Paula Macaggi sits down with Dusan Vujovic, Head of North America at Tony’s Chocolonely, to explore how the Dutch-born chocolate brand is rewriting the rules of ethical business in the U.S. retail landscape. From turning a mission into a movement to breaking into a competitive $4B market, Dusan shares how Tony’s combines bold storytelling, radical transparency, and uncompromising taste to win shelf space and consumer trust — all while pushing the industry toward a more just and sustainable future.

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Sponsored by VTEX

Creators and Guests

Host

Paula Macaggi

Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024

Editor

Bicho de Goiaba Podcasts

A Brazilian podcast producer. Main clients: Coca-Cola, PepsiCo, Grant Thornton, SKF and Alelo.

What is OFFBounds Retail?

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.

Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.

More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.

Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.