How AdGood Is Opening the Door to TV Advertising for Nonprofits

Streaming has overtaken traditional TV, but most nonprofits still struggle to access connected TV (CTV) inventory at a sustainable cost. AdGood, a 501(c)(3) led by CEO Kris Johns, is changing that by securing donated, unused CTV inventory from major publishers and making it available exclusively to nonprofits, at roughly a 70% discount to market rates.

The result: organizations can reach the biggest screen in the home with precise targeting and measurable outcomes—often at a price similar to social ads.

In a recent Charity Charge Show conversation, Johns unpacked how AdGood works, why CTV belongs in a nonprofit media mix, and what’s next, including the new AdGood Nonprofit Media Fund to cover media costs for organizations with little to no budget.

About Charity Charge:

Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

What is The Charity Charge Show - Nonprofit Podcast?

Scaling a mission requires more than passion, it requires high-discipline leadership, financial innovation, and strategic resilience. Hosted by Stephen Garten, The Charity Charge Show goes behind the scenes with nonprofit CEOs, social impact innovators, and community leaders. From the TGR Foundation to the Sierra Club, we deconstruct the operational models, fundraising breakthroughs, and "durable skills" driving real-world impact. Power your mission with actionable insights from the front lines of the nonprofit sector.