Streaming has overtaken traditional TV, but most nonprofits still struggle to access connected TV (CTV) inventory at a sustainable cost.
AdGood, a 501(c)(3) led by CEO Kris Johns, is changing that by securing donated, unused CTV inventory from major publishers and making it available
exclusively to nonprofits, at roughly a 70% discount to market rates.
The result: organizations can reach the biggest screen in the home with precise targeting and measurable outcomes—often at a price similar to social ads.
In a recent
Charity Charge Show conversation, Johns unpacked how AdGood works, why CTV belongs in a nonprofit media mix, and what’s next, including the new AdGood Nonprofit Media Fund to cover media costs for organizations with little to no budget.
About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the
Charity Charge Nonprofit Credit Card to
bookkeeping,
gift card disbursements, and
state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at
charitycharge.com.
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About Charity Charge
Charity Charge
is a financial technology company serving the nonprofit sector. From the
Charity Charge Nonprofit Credit Card to
bookkeeping,
gift card disbursements, and
state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at
charitycharge.com.
What is The Charity Charge Show - Nonprofit Podcast?
The Charity Charge Show features candid conversations with nonprofit executives, founders, and social impact leaders about what it actually takes to run a mission-driven organization: funding, operations, leadership, and the lessons nobody puts in the annual report.
The show is hosted by Stephen Garten, founder and CEO of Charity Charge, a Public Benefit Corporation founded in 2015 in Austin, Texas. Charity Charge provides financial tools built exclusively for nonprofits, including a credit card underwritten to the organization's EIN with no personal guarantee and no annual fee.
More than 3,000 nonprofits have used Charity Charge to manage their spending.
Learn more at www.charitycharge.com