Inside Marketing Design

Sharing key takeaways from season 2 and the ways I’ll be applying these learnings in my role as Creative Director at ConvertKit.

Show Notes

Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.

LINKS

Catch up on any episodes you missed:

Sendible

HelpScout

Stripe

Notion

Buffer

Instacart

Loom

Dropbox

HelloSign

Shopify

Figma

TIMESTAMPS

0:00 - Why taking time to reflect helps you learn

2:45 - Treating the marketing site as a product

4:25 - Making templates for brand assets

6:00 - There's no time for testing

6:45 - End-to-end branding

9:50 - Learning about team structures

11:25 - Design team culture

12:50 - Small company hustle

14:15 - Brands and sub-brands

16:30 - Learning from a design crush

18:45 - Listener takeaways

What is Inside Marketing Design?

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.