In today's episode, I chat with Ben Reed, founder of RevyOps, about solving the data fragmentation problem that prevents GTM agencies from scaling beyond 5-10 clients.
We explore the "yo-yo effect" that plagues agencies when they try to grow, and why the real constraint isn't sales but fulfillment and data operations. Ben shares his unconventional journey from philosophy major to oil & gas data platforms to building RevyOps, explaining how the same data aggregation challenges exist across industries. We discuss why agencies waste resources re-enriching the same contacts multiple times, the technical limitations of using Airtable or Supabase for large-scale GTM data, and how building a centralized "master record" can enable agencies to scale to 20-40 clients profitably. He explains why vertical specialization is the key to sustainable agency growth.
Enjoy 🙂
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00:00) Introduction to Outbound Visits
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00:25) What RevyOps Does and Why
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01:16) The GTM Agency Scaling Problem
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02:42) The Yo-Yo Effect: Why Agencies Can't Scale
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03:53) Pick One Client Type and Master It
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05:23) The Problem Everyone Misses: Data Fragmentation
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08:17) Beanstalk Consulting Case Study
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09:54) Understanding Data Volume in Outbound
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11:05) Why Airtable and Supabase Don't Work at Scale
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16:13) BigQuery vs Postgres for GTM Data
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17:56) Ben's Journey: Philosophy to Oil & Gas to RevyOps
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24:18) Contact Information and Getting Started
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👥
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📧 Email - saurabh@salesrobot.co
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What is Outbound Wizards by SalesRobot?
This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.