{"version":"1.0.0","segments":[{"speaker":"Narrator","startTime":7.56,"endTime":10.26,"body":"Welcome to the IT"},{"speaker":"Narrator","startTime":7.56,"endTime":10.26,"body":"Matters podcast, where we"},{"speaker":"Narrator","startTime":10.26,"endTime":14.85,"body":"explore why IT matters and"},{"speaker":"Narrator","startTime":10.26,"endTime":14.85,"body":"matters pertaining to IT. Here's"},{"speaker":"Narrator","startTime":14.85,"endTime":16.29,"body":"your host, Aaron Bock."},{"speaker":"Aaron Bock","startTime":17.16,"endTime":19.77,"body":"Welcome back to the"},{"speaker":"Aaron Bock","startTime":17.16,"endTime":19.77,"body":"show. Thank you for listening,"},{"speaker":"Aaron Bock","startTime":19.77,"endTime":21.96,"body":"as always. Keith, how are we"},{"speaker":"Aaron Bock","startTime":19.77,"endTime":21.96,"body":"doing today?"},{"speaker":"Keith Hawkey","startTime":22.02,"endTime":26.13,"body":"Fantastic ,Aaron."},{"speaker":"Keith Hawkey","startTime":22.02,"endTime":26.13,"body":"I was reminded, my six year old"},{"speaker":"Keith Hawkey","startTime":26.16,"endTime":31.65,"body":"began school in the first grade"},{"speaker":"Keith Hawkey","startTime":26.16,"endTime":31.65,"body":"yesterday and his first comment"},{"speaker":"Keith Hawkey","startTime":31.65,"endTime":37.14,"body":"to me was \"Dad, my alarm makes"},{"speaker":"Keith Hawkey","startTime":31.65,"endTime":37.14,"body":"me tired\". And I said, \"Welcome"},{"speaker":"Keith Hawkey","startTime":37.14,"endTime":40.95,"body":"to the real-world son\". This is"},{"speaker":"Keith Hawkey","startTime":37.14,"endTime":40.95,"body":"the first day of first grade,"},{"speaker":"Keith Hawkey","startTime":40.95,"endTime":43.5,"body":"and you're going to have many"},{"speaker":"Keith Hawkey","startTime":40.95,"endTime":43.5,"body":"days in the future where your"},{"speaker":"Keith Hawkey","startTime":43.53,"endTime":47.31,"body":"alarm increasingly makes you"},{"speaker":"Keith Hawkey","startTime":43.53,"endTime":47.31,"body":"tired. So, welcome to Earth."},{"speaker":"Aaron Bock","startTime":48.32,"endTime":50.69,"body":"Yeah, it's a great"},{"speaker":"Aaron Bock","startTime":48.32,"endTime":50.69,"body":"lesson for a first grader."},{"speaker":"Aaron Bock","startTime":50.75,"endTime":54.14,"body":"That's great and I'm glad to"},{"speaker":"Aaron Bock","startTime":50.75,"endTime":54.14,"body":"hear it. I'm wearing my Virginia"},{"speaker":"Aaron Bock","startTime":54.14,"endTime":57.47,"body":"Tech polo for the start of"},{"speaker":"Aaron Bock","startTime":54.14,"endTime":57.47,"body":"college football. This episode"},{"speaker":"Aaron Bock","startTime":57.47,"endTime":59.9,"body":"will probably come out in a"},{"speaker":"Aaron Bock","startTime":57.47,"endTime":59.9,"body":"couple of weeks, but hopeful for"},{"speaker":"Aaron Bock","startTime":59.9,"endTime":63.59,"body":"the Hokies to have a more"},{"speaker":"Aaron Bock","startTime":59.9,"endTime":63.59,"body":"positive season than last year."},{"speaker":"Aaron Bock","startTime":63.77,"endTime":66.65,"body":"Keith, you know, something's on"},{"speaker":"Aaron Bock","startTime":63.77,"endTime":66.65,"body":"my mind that's been in the news"},{"speaker":"Aaron Bock","startTime":66.65,"endTime":68.9,"body":"the last couple of weeks and"},{"speaker":"Aaron Bock","startTime":66.65,"endTime":68.9,"body":"there was an article that came"},{"speaker":"Aaron Bock","startTime":68.9,"endTime":71.75,"body":"out, I think it was last week or"},{"speaker":"Aaron Bock","startTime":68.9,"endTime":71.75,"body":"the week before. It was from"},{"speaker":"Aaron Bock","startTime":71.81,"endTime":75.89,"body":"AMD. AMD had taken a poll of"},{"speaker":"Aaron Bock","startTime":71.81,"endTime":75.89,"body":"their IT leaders around AI,"},{"speaker":"Aaron Bock","startTime":75.89,"endTime":79.4,"body":"which we're going to talk a lot"},{"speaker":"Aaron Bock","startTime":75.89,"endTime":79.4,"body":"about today. But the headline"},{"speaker":"Aaron Bock","startTime":79.4,"endTime":84.41,"body":"was \"IT leaders want AI, but"},{"speaker":"Aaron Bock","startTime":79.4,"endTime":84.41,"body":"accelerating the development"},{"speaker":"Aaron Bock","startTime":84.41,"endTime":87.35,"body":"stirs fear,\" and I think this is"},{"speaker":"Aaron Bock","startTime":84.41,"endTime":87.35,"body":"something that, you know,"},{"speaker":"Aaron Bock","startTime":87.35,"endTime":90.2,"body":"interests me, because we've"},{"speaker":"Aaron Bock","startTime":87.35,"endTime":90.2,"body":"heard this on our podcast, we've"},{"speaker":"Aaron Bock","startTime":90.2,"endTime":93.05,"body":"heard this from our customers,"},{"speaker":"Aaron Bock","startTime":90.2,"endTime":93.05,"body":"we've heard this at a lot of the"},{"speaker":"Aaron Bock","startTime":93.05,"endTime":96.83,"body":"industry events. People want AI"},{"speaker":"Aaron Bock","startTime":93.05,"endTime":96.83,"body":"and they think it's cool, but"},{"speaker":"Aaron Bock","startTime":96.83,"endTime":100.67,"body":"they don't really know maybe how"},{"speaker":"Aaron Bock","startTime":96.83,"endTime":100.67,"body":"to implement it. They're not"},{"speaker":"Aaron Bock","startTime":100.67,"endTime":104.99,"body":"sure like how good it can be or"},{"speaker":"Aaron Bock","startTime":100.67,"endTime":104.99,"body":"how bad it can be. Interesting,"},{"speaker":"Aaron Bock","startTime":105.05,"endTime":107.24,"body":"it's just an interesting topic"},{"speaker":"Aaron Bock","startTime":105.05,"endTime":107.24,"body":"and I think we're going to see"},{"speaker":"Aaron Bock","startTime":107.24,"endTime":110.09,"body":"more articles like this. I'm"},{"speaker":"Aaron Bock","startTime":107.24,"endTime":110.09,"body":"sure we'll talk about it today."},{"speaker":"Aaron Bock","startTime":110.09,"endTime":113.54,"body":"But any headlines, any funny"},{"speaker":"Aaron Bock","startTime":110.09,"endTime":113.54,"body":"stories that you've seen over"},{"speaker":"Aaron Bock","startTime":113.54,"endTime":114.53,"body":"the last couple of weeks?"},{"speaker":"Keith Hawkey","startTime":114.0,"endTime":117.33,"body":"I was gonna"},{"speaker":"Keith Hawkey","startTime":114.0,"endTime":117.33,"body":"comment about the the AI intro"},{"speaker":"Keith Hawkey","startTime":117.33,"endTime":120.99,"body":"there. Yeah, a lot of the"},{"speaker":"Keith Hawkey","startTime":117.33,"endTime":120.99,"body":"conversations I'm having are"},{"speaker":"Keith Hawkey","startTime":121.08,"endTime":126.03,"body":"leaders of companies are led to"},{"speaker":"Keith Hawkey","startTime":121.08,"endTime":126.03,"body":"believe that they are behind if"},{"speaker":"Keith Hawkey","startTime":126.06,"endTime":130.62,"body":"they are not full throatedly"},{"speaker":"Keith Hawkey","startTime":126.06,"endTime":130.62,"body":"embracing some kind of AI"},{"speaker":"Keith Hawkey","startTime":130.65,"endTime":134.76,"body":"strategy or tactics. So that"},{"speaker":"Keith Hawkey","startTime":130.65,"endTime":134.76,"body":"leads to a lot of rush, a lot of"},{"speaker":"Keith Hawkey","startTime":134.76,"endTime":138.45,"body":"hype in the market. Of course,"},{"speaker":"Keith Hawkey","startTime":134.76,"endTime":138.45,"body":"we're in the beginning phases of"},{"speaker":"Keith Hawkey","startTime":138.45,"endTime":143.73,"body":"the AI hype curve. But there you"},{"speaker":"Keith Hawkey","startTime":138.45,"endTime":143.73,"body":"know, as far as AI, especially"},{"speaker":"Keith Hawkey","startTime":143.73,"endTime":146.97,"body":"with the generative AI, there's"},{"speaker":"Keith Hawkey","startTime":143.73,"endTime":146.97,"body":"a lot of new players. And it's"},{"speaker":"Keith Hawkey","startTime":146.97,"endTime":150.06,"body":"difficult to understand who's"},{"speaker":"Keith Hawkey","startTime":146.97,"endTime":150.06,"body":"who and who does what the best"},{"speaker":"Keith Hawkey","startTime":150.06,"endTime":153.27,"body":"and there's a lot of noise in"},{"speaker":"Keith Hawkey","startTime":150.06,"endTime":153.27,"body":"the marketplace and we don't"},{"speaker":"Keith Hawkey","startTime":153.27,"endTime":156.36,"body":"have long term trends to go off"},{"speaker":"Keith Hawkey","startTime":153.27,"endTime":156.36,"body":"of. So there's a whole lot of"},{"speaker":"Keith Hawkey","startTime":156.36,"endTime":160.14,"body":"excitement and not a lot of"},{"speaker":"Keith Hawkey","startTime":156.36,"endTime":160.14,"body":"direction and tried and true"},{"speaker":"Keith Hawkey","startTime":160.14,"endTime":163.02,"body":"strategy of how to implement and"},{"speaker":"Keith Hawkey","startTime":160.14,"endTime":163.02,"body":"how to make it profitable."},{"speaker":"Aaron Bock","startTime":163.48,"endTime":166.45,"body":"Yeah, and this kind"},{"speaker":"Aaron Bock","startTime":163.48,"endTime":166.45,"body":"of leads us, so I get the"},{"speaker":"Aaron Bock","startTime":166.45,"endTime":169.03,"body":"pleasure of introducing our"},{"speaker":"Aaron Bock","startTime":166.45,"endTime":169.03,"body":"guest today. But before I do"},{"speaker":"Aaron Bock","startTime":169.03,"endTime":172.24,"body":"introduce Matt, just so that"},{"speaker":"Aaron Bock","startTime":169.03,"endTime":172.24,"body":"people understand, like how AI"},{"speaker":"Aaron Bock","startTime":172.24,"endTime":175.84,"body":"can be great, but it can also be"},{"speaker":"Aaron Bock","startTime":172.24,"endTime":175.84,"body":"a little dangerous. Before this"},{"speaker":"Aaron Bock","startTime":175.84,"endTime":179.62,"body":"podcast today I asked Bard,"},{"speaker":"Aaron Bock","startTime":175.84,"endTime":179.62,"body":"which is Google's AI that a lot"},{"speaker":"Aaron Bock","startTime":179.62,"endTime":181.93,"body":"of people are familiar with. I"},{"speaker":"Aaron Bock","startTime":179.62,"endTime":181.93,"body":"said, \"Give me a funny story"},{"speaker":"Aaron Bock","startTime":181.93,"endTime":185.38,"body":"about technology\". So the"},{"speaker":"Aaron Bock","startTime":181.93,"endTime":185.38,"body":"headline story that Bard gave me"},{"speaker":"Aaron Bock","startTime":185.38,"endTime":188.32,"body":"was a man in Australia called"},{"speaker":"Aaron Bock","startTime":185.38,"endTime":188.32,"body":"the police because he thought"},{"speaker":"Aaron Bock","startTime":188.32,"endTime":190.87,"body":"his computer was possessed by"},{"speaker":"Aaron Bock","startTime":188.32,"endTime":190.87,"body":"the devil. And I said, \"Okay,"},{"speaker":"Aaron Bock","startTime":190.87,"endTime":193.57,"body":"that's pretty funny, like, give"},{"speaker":"Aaron Bock","startTime":190.87,"endTime":193.57,"body":"me the link where this is"},{"speaker":"Aaron Bock","startTime":193.57,"endTime":196.48,"body":"actually a real news story\". It"},{"speaker":"Aaron Bock","startTime":193.57,"endTime":196.48,"body":"can't give me the link. It's a"},{"speaker":"Aaron Bock","startTime":196.48,"endTime":200.11,"body":"made up story. So it has a whole"},{"speaker":"Aaron Bock","startTime":196.48,"endTime":200.11,"body":"paragraph about this story"},{"speaker":"Aaron Bock","startTime":200.11,"endTime":203.47,"body":"that's totally made up that has"},{"speaker":"Aaron Bock","startTime":200.11,"endTime":203.47,"body":"actually no, there's no real"},{"speaker":"Aaron Bock","startTime":203.47,"endTime":206.92,"body":"life story behind it. So be"},{"speaker":"Aaron Bock","startTime":203.47,"endTime":206.92,"body":"careful when you ask for stories"},{"speaker":"Aaron Bock","startTime":207.07,"endTime":209.77,"body":"and we're going to talk about"},{"speaker":"Aaron Bock","startTime":207.07,"endTime":209.77,"body":"this. So today on the podcast,"},{"speaker":"Aaron Bock","startTime":209.77,"endTime":213.52,"body":"we've got Matt Martin. Matt is"},{"speaker":"Aaron Bock","startTime":209.77,"endTime":213.52,"body":"an experienced Fortune 500 IT"},{"speaker":"Aaron Bock","startTime":213.52,"endTime":218.05,"body":"leader, Matt is on a number of"},{"speaker":"Aaron Bock","startTime":213.52,"endTime":218.05,"body":"advisory boards, surge ventures,"},{"speaker":"Aaron Bock","startTime":218.05,"endTime":222.19,"body":"stealth, trust wise and newly"},{"speaker":"Aaron Bock","startTime":218.05,"endTime":222.19,"body":"appointed as a board advisor for"},{"speaker":"Aaron Bock","startTime":222.19,"endTime":224.68,"body":"Iron Scales. Matt, welcome to"},{"speaker":"Aaron Bock","startTime":222.19,"endTime":224.68,"body":"the show. How are you doing"},{"speaker":"Aaron Bock","startTime":224.68,"endTime":225.13,"body":"today?"},{"speaker":"Matthew Martin","startTime":225.25,"endTime":226.72,"body":"I'm doing great,"},{"speaker":"Matthew Martin","startTime":225.25,"endTime":226.72,"body":"man. Glad to be here."},{"speaker":"Aaron Bock","startTime":227.08,"endTime":229.27,"body":"We're excited to"},{"speaker":"Aaron Bock","startTime":227.08,"endTime":229.27,"body":"have you on. For our listeners"},{"speaker":"Aaron Bock","startTime":229.27,"endTime":231.94,"body":"out there, why don't you tell"},{"speaker":"Aaron Bock","startTime":229.27,"endTime":231.94,"body":"them a little bit about"},{"speaker":"Aaron Bock","startTime":231.94,"endTime":235.57,"body":"yourself, you know, feel free to"},{"speaker":"Aaron Bock","startTime":231.94,"endTime":235.57,"body":"share personal, professional,"},{"speaker":"Aaron Bock","startTime":235.57,"endTime":237.58,"body":"etc., and then we'll kind of get"},{"speaker":"Aaron Bock","startTime":235.57,"endTime":237.58,"body":"into it."},{"speaker":"Matthew Martin","startTime":237.57,"endTime":239.561,"body":"Yeah,"},{"speaker":"Matthew Martin","startTime":237.57,"endTime":239.561,"body":"absolutely. So I've been in"},{"speaker":"Matthew Martin","startTime":239.621,"endTime":243.0,"body":"security now for about 15 years,"},{"speaker":"Matthew Martin","startTime":239.621,"endTime":243.0,"body":"started off actually in"},{"speaker":"Matthew Martin","startTime":243.061,"endTime":246.862,"body":"logistics and made my way over."},{"speaker":"Matthew Martin","startTime":243.061,"endTime":246.862,"body":"So a little different backstory"},{"speaker":"Matthew Martin","startTime":246.922,"endTime":250.543,"body":"from most people. And so I've"},{"speaker":"Matthew Martin","startTime":246.922,"endTime":250.543,"body":"pretty much done everything in"},{"speaker":"Matthew Martin","startTime":250.603,"endTime":254.103,"body":"security you can think of."},{"speaker":"Matthew Martin","startTime":250.603,"endTime":254.103,"body":"Building stocks and tech risks,"},{"speaker":"Matthew Martin","startTime":254.163,"endTime":257.12,"body":"and IM and everything in"},{"speaker":"Matthew Martin","startTime":254.163,"endTime":257.12,"body":"between. And in the last"},{"speaker":"Matthew Martin","startTime":257.18,"endTime":260.74,"body":"probably two years I spent a lot"},{"speaker":"Matthew Martin","startTime":257.18,"endTime":260.74,"body":"of time really diving into"},{"speaker":"Matthew Martin","startTime":260.801,"endTime":263.999,"body":"startups, venture capital,"},{"speaker":"Matthew Martin","startTime":260.801,"endTime":263.999,"body":"private equity, I just get"},{"speaker":"Matthew Martin","startTime":264.059,"endTime":267.499,"body":"really excited seeing new"},{"speaker":"Matthew Martin","startTime":264.059,"endTime":267.499,"body":"innovative things coming along."},{"speaker":"Matthew Martin","startTime":267.559,"endTime":271.24,"body":"One of the fun things about it"},{"speaker":"Matthew Martin","startTime":267.559,"endTime":271.24,"body":"is when you, I've noticed that"},{"speaker":"Matthew Martin","startTime":271.3,"endTime":274.74,"body":"when you see like the big news"},{"speaker":"Matthew Martin","startTime":271.3,"endTime":274.74,"body":"story about some new thing"},{"speaker":"Matthew Martin","startTime":274.8,"endTime":278.541,"body":"that's come out, that's about"},{"speaker":"Matthew Martin","startTime":274.8,"endTime":278.541,"body":"two years old in the real world,"},{"speaker":"Matthew Martin","startTime":278.601,"endTime":282.463,"body":"right like because they've been"},{"speaker":"Matthew Martin","startTime":278.601,"endTime":282.463,"body":"sitting in stealth for a year or"},{"speaker":"Matthew Martin","startTime":282.523,"endTime":286.023,"body":"two. So it's really cool now"},{"speaker":"Matthew Martin","startTime":282.523,"endTime":286.023,"body":"being on the other side of it"},{"speaker":"Aaron Bock","startTime":286.08,"endTime":303.63,"body":"You're gonna need a"},{"speaker":"Aaron Bock","startTime":286.08,"endTime":303.63,"body":"clone one day of yourself just"},{"speaker":"Aaron Bock","startTime":286.084,"endTime":289.825,"body":"where I can see stuff before the"},{"speaker":"Aaron Bock","startTime":286.084,"endTime":289.825,"body":"rest of the world sees it and"},{"speaker":"Aaron Bock","startTime":289.885,"endTime":293.264,"body":"it's just really exciting."},{"speaker":"Aaron Bock","startTime":289.885,"endTime":293.264,"body":"Personally, I live outside of"},{"speaker":"Aaron Bock","startTime":293.325,"endTime":297.247,"body":"Charlotte and I have 11 year old"},{"speaker":"Aaron Bock","startTime":293.325,"endTime":297.247,"body":"triplets that keep me quite busy"},{"speaker":"Aaron Bock","startTime":297.307,"endTime":301.29,"body":"with various sporting activities"},{"speaker":"Aaron Bock","startTime":297.307,"endTime":301.29,"body":"they get into so it's pretty fun."},{"speaker":"Aaron Bock","startTime":303.63,"endTime":305.76,"body":"to take them to all the"},{"speaker":"Aaron Bock","startTime":303.63,"endTime":305.76,"body":"practices that they've got."},{"speaker":"Matthew Martin","startTime":305.76,"endTime":307.29,"body":"I already need"},{"speaker":"Matthew Martin","startTime":305.76,"endTime":307.29,"body":"it."},{"speaker":"Aaron Bock","startTime":307.69,"endTime":311.83,"body":"Exactly. So Matt,"},{"speaker":"Aaron Bock","startTime":307.69,"endTime":311.83,"body":"one thing that we talk a lot"},{"speaker":"Aaron Bock","startTime":311.83,"endTime":315.1,"body":"about the podcast before we kind"},{"speaker":"Aaron Bock","startTime":311.83,"endTime":315.1,"body":"of get into talking specifically"},{"speaker":"Aaron Bock","startTime":315.1,"endTime":318.31,"body":"is, you said you've been in"},{"speaker":"Aaron Bock","startTime":315.1,"endTime":318.31,"body":"security for a long time now,"},{"speaker":"Aaron Bock","startTime":318.31,"endTime":322.0,"body":"over a decade and a half. What"},{"speaker":"Aaron Bock","startTime":318.31,"endTime":322.0,"body":"interested you to get into"},{"speaker":"Aaron Bock","startTime":322.0,"endTime":325.36,"body":"security then? Like, why did you"},{"speaker":"Aaron Bock","startTime":322.0,"endTime":325.36,"body":"know that was right for you? And"},{"speaker":"Aaron Bock","startTime":325.36,"endTime":326.95,"body":"why did you go down that path?"},{"speaker":"Matthew Martin","startTime":327.02,"endTime":330.56,"body":"Yeah. So it"},{"speaker":"Matthew Martin","startTime":327.02,"endTime":330.56,"body":"starts with complete luck and"},{"speaker":"Matthew Martin","startTime":330.56,"endTime":333.74,"body":"accident that I got into"},{"speaker":"Matthew Martin","startTime":330.56,"endTime":333.74,"body":"security. I was, I was doing my"},{"speaker":"Matthew Martin","startTime":333.74,"endTime":338.3,"body":"MBA at UNC Charlotte, and Bank"},{"speaker":"Matthew Martin","startTime":333.74,"endTime":338.3,"body":"of America was building out an"},{"speaker":"Matthew Martin","startTime":338.3,"endTime":341.24,"body":"insider threat team at the time"},{"speaker":"Matthew Martin","startTime":338.3,"endTime":341.24,"body":"and they were looking for people"},{"speaker":"Matthew Martin","startTime":341.24,"endTime":344.39,"body":"with with business experience"},{"speaker":"Matthew Martin","startTime":341.24,"endTime":344.39,"body":"that they could teach security."},{"speaker":"Matthew Martin","startTime":344.42,"endTime":348.32,"body":"I had no clue what cyber"},{"speaker":"Matthew Martin","startTime":344.42,"endTime":348.32,"body":"security was at that point, it"},{"speaker":"Matthew Martin","startTime":348.32,"endTime":351.71,"body":"was a job and it sounded pretty"},{"speaker":"Matthew Martin","startTime":348.32,"endTime":351.71,"body":"fun. So it was, it was during"},{"speaker":"Matthew Martin","startTime":351.71,"endTime":356.39,"body":"that time, where I got to see"},{"speaker":"Matthew Martin","startTime":351.71,"endTime":356.39,"body":"what it was like, I was doing"},{"speaker":"Matthew Martin","startTime":357.08,"endTime":359.99,"body":"email DLP. So anybody listening"},{"speaker":"Matthew Martin","startTime":357.08,"endTime":359.99,"body":"to this, now, that's in security"},{"speaker":"Matthew Martin","startTime":359.99,"endTime":362.81,"body":"is like, wow, it's it's pretty"},{"speaker":"Matthew Martin","startTime":359.99,"endTime":362.81,"body":"basic stuff. But for me at the"},{"speaker":"Matthew Martin","startTime":362.81,"endTime":366.02,"body":"time, it was like, wow, like we"},{"speaker":"Matthew Martin","startTime":362.81,"endTime":366.02,"body":"can, we can see this and this is"},{"speaker":"Matthew Martin","startTime":366.02,"endTime":368.87,"body":"what people are trying to do."},{"speaker":"Matthew Martin","startTime":366.02,"endTime":368.87,"body":"And I just fell in love with it."},{"speaker":"Matthew Martin","startTime":369.05,"endTime":371.66,"body":"And then from there it was, I"},{"speaker":"Matthew Martin","startTime":369.05,"endTime":371.66,"body":"didn't go to school for it so it"},{"speaker":"Matthew Martin","startTime":371.66,"endTime":374.9,"body":"was a lot of self taught. It was"},{"speaker":"Matthew Martin","startTime":371.66,"endTime":374.9,"body":"a lot of carrying around a"},{"speaker":"Matthew Martin","startTime":374.9,"endTime":377.48,"body":"notepad with me and writing down"},{"speaker":"Matthew Martin","startTime":374.9,"endTime":377.48,"body":"everything that I heard that I"},{"speaker":"Matthew Martin","startTime":377.48,"endTime":380.12,"body":"had no idea what it was, and"},{"speaker":"Matthew Martin","startTime":377.48,"endTime":380.12,"body":"then going home and YouTubing it"},{"speaker":"Matthew Martin","startTime":380.12,"endTime":383.84,"body":"or reading about it or, or"},{"speaker":"Matthew Martin","startTime":380.12,"endTime":383.84,"body":"whatever. But it just, I just"},{"speaker":"Matthew Martin","startTime":383.84,"endTime":386.84,"body":"fell in love with it from the"},{"speaker":"Matthew Martin","startTime":383.84,"endTime":386.84,"body":"beginning, it was just something"},{"speaker":"Matthew Martin","startTime":386.84,"endTime":389.33,"body":"different, something you could"},{"speaker":"Matthew Martin","startTime":386.84,"endTime":389.33,"body":"see having an impact on the"},{"speaker":"Matthew Martin","startTime":389.33,"endTime":392.81,"body":"company directly. And you know,"},{"speaker":"Matthew Martin","startTime":389.33,"endTime":392.81,"body":"being able to protect people,"},{"speaker":"Matthew Martin","startTime":393.17,"endTime":395.27,"body":"especially when you're in"},{"speaker":"Matthew Martin","startTime":393.17,"endTime":395.27,"body":"financial services, it was easy"},{"speaker":"Matthew Martin","startTime":395.27,"endTime":398.09,"body":"for me to see like, Hey, these"},{"speaker":"Matthew Martin","startTime":395.27,"endTime":398.09,"body":"are people's, how they pay their"},{"speaker":"Matthew Martin","startTime":398.09,"endTime":400.67,"body":"bills, how they live, this is"},{"speaker":"Matthew Martin","startTime":398.09,"endTime":400.67,"body":"their retirement accounts, etc.,"},{"speaker":"Matthew Martin","startTime":400.67,"endTime":403.76,"body":"and being able to protect those"},{"speaker":"Matthew Martin","startTime":400.67,"endTime":403.76,"body":"was a was a pretty cool thing."},{"speaker":"Aaron Bock","startTime":404.03,"endTime":407.6,"body":"So 15 years ago, you"},{"speaker":"Aaron Bock","startTime":404.03,"endTime":407.6,"body":"mentioned email DLP, you didn't"},{"speaker":"Aaron Bock","startTime":407.6,"endTime":410.87,"body":"start in it. Okay, so let's fast"},{"speaker":"Aaron Bock","startTime":407.6,"endTime":410.87,"body":"forward today. So my, it's a two"},{"speaker":"Aaron Bock","startTime":410.87,"endTime":416.09,"body":"part question, right? So last"},{"speaker":"Aaron Bock","startTime":410.87,"endTime":416.09,"body":"year alone, 1200 or more new"},{"speaker":"Aaron Bock","startTime":416.09,"endTime":419.87,"body":"security products came to the"},{"speaker":"Aaron Bock","startTime":416.09,"endTime":419.87,"body":"market, which is crazy compared"},{"speaker":"Aaron Bock","startTime":419.87,"endTime":423.41,"body":"to what it used to be. So I"},{"speaker":"Aaron Bock","startTime":419.87,"endTime":423.41,"body":"guess the question is, is, as a"},{"speaker":"Aaron Bock","startTime":423.41,"endTime":427.19,"body":"security leader, how has it"},{"speaker":"Aaron Bock","startTime":423.41,"endTime":427.19,"body":"changed since when you started"},{"speaker":"Aaron Bock","startTime":427.19,"endTime":430.28,"body":"to where it is now? I mean,"},{"speaker":"Aaron Bock","startTime":427.19,"endTime":430.28,"body":"obviously, the tech has changed,"},{"speaker":"Aaron Bock","startTime":430.28,"endTime":434.0,"body":"but like the landscape has"},{"speaker":"Aaron Bock","startTime":430.28,"endTime":434.0,"body":"changed, the risk is changed,"},{"speaker":"Aaron Bock","startTime":434.0,"endTime":436.64,"body":"like, like, how do you even"},{"speaker":"Aaron Bock","startTime":434.0,"endTime":436.64,"body":"compare and contrast security"},{"speaker":"Aaron Bock","startTime":436.64,"endTime":437.6,"body":"now versus then?"},{"speaker":"Matthew Martin","startTime":438.38,"endTime":446.03,"body":"mean I probably"},{"speaker":"Matthew Martin","startTime":438.38,"endTime":446.03,"body":"shouldn't call them kids, but"},{"speaker":"Matthew Martin","startTime":446.03,"endTime":449.63,"body":"the people coming out of out of"},{"speaker":"Matthew Martin","startTime":446.03,"endTime":449.63,"body":"college now and coming in to"},{"speaker":"Matthew Martin","startTime":449.72,"endTime":453.65,"body":"security are unbelievable. The"},{"speaker":"Matthew Martin","startTime":449.72,"endTime":453.65,"body":"people we've hired, you know, at"},{"speaker":"Matthew Martin","startTime":453.65,"endTime":457.79,"body":"my last company, and this"},{"speaker":"Matthew Martin","startTime":453.65,"endTime":457.79,"body":"company has just been, you kind"},{"speaker":"Matthew Martin","startTime":457.79,"endTime":461.03,"body":"of just are like, wow, like the"},{"speaker":"Matthew Martin","startTime":457.79,"endTime":461.03,"body":"skills they come out with, what"},{"speaker":"Matthew Martin","startTime":461.03,"endTime":465.56,"body":"they can do are unbelievable. So"},{"speaker":"Matthew Martin","startTime":461.03,"endTime":465.56,"body":"I'd say the general population"},{"speaker":"Matthew Martin","startTime":465.56,"endTime":469.07,"body":"of security professionals are"},{"speaker":"Matthew Martin","startTime":465.56,"endTime":469.07,"body":"way better today than they were"},{"speaker":"Matthew Martin","startTime":469.22,"endTime":473.54,"body":"15, 20 years ago. The amount of"},{"speaker":"Matthew Martin","startTime":469.22,"endTime":473.54,"body":"tools that are out there is"},{"speaker":"Matthew Martin","startTime":473.54,"endTime":477.41,"body":"insane. There's way too many,"},{"speaker":"Matthew Martin","startTime":473.54,"endTime":477.41,"body":"there's a lot of tools that just"},{"speaker":"Matthew Martin","startTime":477.41,"endTime":481.16,"body":"don't need to exist, they're"},{"speaker":"Matthew Martin","startTime":477.41,"endTime":481.16,"body":"very niche and can easily be"},{"speaker":"Matthew Martin","startTime":481.16,"endTime":484.1,"body":"incorporated in something else."},{"speaker":"Matthew Martin","startTime":481.16,"endTime":484.1,"body":"But for whatever reason they're"},{"speaker":"Matthew Martin","startTime":484.1,"endTime":488.69,"body":"there. So it becomes really"},{"speaker":"Matthew Martin","startTime":484.1,"endTime":488.69,"body":"important to like, have ways to"},{"speaker":"Matthew Martin","startTime":488.9,"endTime":491.18,"body":"sort of filter through that"},{"speaker":"Matthew Martin","startTime":488.9,"endTime":491.18,"body":"noise and that's where it"},{"speaker":"Matthew Martin","startTime":491.18,"endTime":494.12,"body":"becomes really important to have"},{"speaker":"Matthew Martin","startTime":491.18,"endTime":494.12,"body":"good partners that can help you"},{"speaker":"Matthew Martin","startTime":494.12,"endTime":497.3,"body":"with that. Because they're going"},{"speaker":"Matthew Martin","startTime":494.12,"endTime":497.3,"body":"to see everything, they can look"},{"speaker":"Matthew Martin","startTime":497.3,"endTime":500.93,"body":"at it and say yeah, this is"},{"speaker":"Matthew Martin","startTime":497.3,"endTime":500.93,"body":"legit, this is not and so as an"},{"speaker":"Matthew Martin","startTime":500.93,"endTime":503.66,"body":"executive, or a CISO, or"},{"speaker":"Matthew Martin","startTime":500.93,"endTime":503.66,"body":"whatever your role is, it's"},{"speaker":"Matthew Martin","startTime":503.66,"endTime":506.6,"body":"important to have somebody"},{"speaker":"Matthew Martin","startTime":503.66,"endTime":506.6,"body":"that's helping you just sort of"},{"speaker":"Matthew Martin","startTime":506.6,"endTime":509.81,"body":"filter through that so you can"},{"speaker":"Matthew Martin","startTime":506.6,"endTime":509.81,"body":"look at the real stuff and what"},{"speaker":"Matthew Martin","startTime":509.81,"endTime":514.7,"body":"you need. But I always go back"},{"speaker":"Matthew Martin","startTime":509.81,"endTime":514.7,"body":"to like, it's changed in a lot"},{"speaker":"Matthew Martin","startTime":514.7,"endTime":517.16,"body":"of ways but in a lot of ways,"},{"speaker":"Matthew Martin","startTime":514.7,"endTime":517.16,"body":"it's the same thing. They're"},{"speaker":"Matthew Martin","startTime":517.16,"endTime":519.65,"body":"saying the fundamentals are"},{"speaker":"Matthew Martin","startTime":517.16,"endTime":519.65,"body":"still important, you know,"},{"speaker":"Matthew Martin","startTime":519.68,"endTime":522.29,"body":"understand your environment,"},{"speaker":"Matthew Martin","startTime":519.68,"endTime":522.29,"body":"patch your environment, make"},{"speaker":"Matthew Martin","startTime":522.29,"endTime":525.62,"body":"sure you understand the risk"},{"speaker":"Matthew Martin","startTime":522.29,"endTime":525.62,"body":"scenarios that are important to"},{"speaker":"Matthew Martin","startTime":525.62,"endTime":527.99,"body":"you, your threat landscape, you"},{"speaker":"Matthew Martin","startTime":525.62,"endTime":527.99,"body":"know, the things that haven't"},{"speaker":"Matthew Martin","startTime":527.99,"endTime":530.42,"body":"changed, I guess it doesn't"},{"speaker":"Matthew Martin","startTime":527.99,"endTime":530.42,"body":"change, it's not going to"},{"speaker":"Matthew Martin","startTime":530.42,"endTime":532.67,"body":"change. It's just different ways"},{"speaker":"Matthew Martin","startTime":530.42,"endTime":532.67,"body":"that we address it."},{"speaker":"Aaron Bock","startTime":532.84,"endTime":535.39,"body":"Yeah. And so, you"},{"speaker":"Aaron Bock","startTime":532.84,"endTime":535.39,"body":"know, we're gonna kind of come"},{"speaker":"Aaron Bock","startTime":535.39,"endTime":538.18,"body":"back and forth between security"},{"speaker":"Aaron Bock","startTime":535.39,"endTime":538.18,"body":"and then AI in this interview,"},{"speaker":"Aaron Bock","startTime":538.18,"endTime":540.13,"body":"and I think our listeners are"},{"speaker":"Aaron Bock","startTime":538.18,"endTime":540.13,"body":"going to enjoy getting a"},{"speaker":"Aaron Bock","startTime":540.13,"endTime":544.84,"body":"perspective. So you've been an"},{"speaker":"Aaron Bock","startTime":540.13,"endTime":544.84,"body":"experienced CISO on in Fortune"},{"speaker":"Aaron Bock","startTime":544.87,"endTime":548.35,"body":"500 companies, you're a board"},{"speaker":"Aaron Bock","startTime":544.87,"endTime":548.35,"body":"member of a number of security"},{"speaker":"Aaron Bock","startTime":548.35,"endTime":552.01,"body":"products or security companies,"},{"speaker":"Aaron Bock","startTime":548.35,"endTime":552.01,"body":"you're also the first time I met"},{"speaker":"Aaron Bock","startTime":552.04,"endTime":554.11,"body":"you, I remember within 10"},{"speaker":"Aaron Bock","startTime":552.04,"endTime":554.11,"body":"minutes, we started talking"},{"speaker":"Aaron Bock","startTime":554.11,"endTime":557.65,"body":"about generative AI. And I said,"},{"speaker":"Aaron Bock","startTime":554.11,"endTime":557.65,"body":"Oh, it's so good. It's great."},{"speaker":"Aaron Bock","startTime":557.65,"endTime":560.17,"body":"It's so amazing. Like, this is"},{"speaker":"Aaron Bock","startTime":557.65,"endTime":560.17,"body":"what I was able to do at work"},{"speaker":"Aaron Bock","startTime":560.17,"endTime":563.05,"body":"today. And you were like, be"},{"speaker":"Aaron Bock","startTime":560.17,"endTime":563.05,"body":"careful. And I'm like, What are"},{"speaker":"Aaron Bock","startTime":563.05,"endTime":565.96,"body":"you talking about? And you were"},{"speaker":"Aaron Bock","startTime":563.05,"endTime":565.96,"body":"the one that first told me about"},{"speaker":"Aaron Bock","startTime":565.96,"endTime":570.34,"body":"hallucinations and so maybe help"},{"speaker":"Aaron Bock","startTime":565.96,"endTime":570.34,"body":"people understand like, there's"},{"speaker":"Aaron Bock","startTime":570.34,"endTime":573.94,"body":"AI, now there's the generative"},{"speaker":"Aaron Bock","startTime":570.34,"endTime":573.94,"body":"like, what is generative AI?"},{"speaker":"Aaron Bock","startTime":574.12,"endTime":576.52,"body":"What do people need to know"},{"speaker":"Aaron Bock","startTime":574.12,"endTime":576.52,"body":"about it high level before we"},{"speaker":"Aaron Bock","startTime":576.52,"endTime":577.75,"body":"dive into details?"},{"speaker":"Matthew Martin","startTime":578.05,"endTime":580.36,"body":"Yeah, I think"},{"speaker":"Matthew Martin","startTime":578.05,"endTime":580.36,"body":"it's important for people to"},{"speaker":"Matthew Martin","startTime":580.36,"endTime":583.69,"body":"understand AI isn't new. It's"},{"speaker":"Matthew Martin","startTime":580.36,"endTime":583.69,"body":"been around for a long time."},{"speaker":"Matthew Martin","startTime":584.8,"endTime":588.94,"body":"Every major corporation has been"},{"speaker":"Matthew Martin","startTime":584.8,"endTime":588.94,"body":"using some version of AI or ML"},{"speaker":"Matthew Martin","startTime":588.94,"endTime":593.53,"body":"for a long, long, long time."},{"speaker":"Matthew Martin","startTime":588.94,"endTime":593.53,"body":"What we're talking about now is"},{"speaker":"Matthew Martin","startTime":593.53,"endTime":598.06,"body":"really large language models and"},{"speaker":"Matthew Martin","startTime":593.53,"endTime":598.06,"body":"being able to talk to it, right."},{"speaker":"Matthew Martin","startTime":598.42,"endTime":602.38,"body":"Easy way like just to make it"},{"speaker":"Matthew Martin","startTime":598.42,"endTime":602.38,"body":"simple, right? It becomes a"},{"speaker":"Matthew Martin","startTime":602.38,"endTime":605.02,"body":"chatbot that you can just kind"},{"speaker":"Matthew Martin","startTime":602.38,"endTime":605.02,"body":"of talk to right, you can build"},{"speaker":"Matthew Martin","startTime":605.02,"endTime":608.29,"body":"solutions into teams or slack"},{"speaker":"Matthew Martin","startTime":605.02,"endTime":608.29,"body":"or, or whatever it is that you"},{"speaker":"Matthew Martin","startTime":608.29,"endTime":612.97,"body":"use and it becomes really easy."},{"speaker":"Matthew Martin","startTime":608.29,"endTime":612.97,"body":"Open AI with Chat GPT is what"},{"speaker":"Matthew Martin","startTime":612.97,"endTime":616.57,"body":"sort of opened it up to the"},{"speaker":"Matthew Martin","startTime":612.97,"endTime":616.57,"body":"masses where it's really easy"},{"speaker":"Matthew Martin","startTime":616.57,"endTime":620.89,"body":"for you to go and look at it and"},{"speaker":"Matthew Martin","startTime":616.57,"endTime":620.89,"body":"what was really interesting and"},{"speaker":"Matthew Martin","startTime":621.16,"endTime":624.28,"body":"eye opening to me, right? So"},{"speaker":"Matthew Martin","startTime":621.16,"endTime":624.28,"body":"when I first started to look at,"},{"speaker":"Matthew Martin","startTime":624.28,"endTime":627.34,"body":"like, how people were using it,"},{"speaker":"Matthew Martin","startTime":624.28,"endTime":627.34,"body":"you know, we sent out a survey"},{"speaker":"Matthew Martin","startTime":627.34,"endTime":629.95,"body":"of people that we knew were"},{"speaker":"Matthew Martin","startTime":627.34,"endTime":629.95,"body":"using it, and we're like, hey,"},{"speaker":"Matthew Martin","startTime":629.95,"endTime":633.07,"body":"like, what are you using it for?"},{"speaker":"Matthew Martin","startTime":629.95,"endTime":633.07,"body":"Like, what, why do you do this,"},{"speaker":"Matthew Martin","startTime":633.07,"endTime":636.34,"body":"right? And I think a lot of it"},{"speaker":"Matthew Martin","startTime":633.07,"endTime":636.34,"body":"was I was thinking it was going"},{"speaker":"Matthew Martin","startTime":636.34,"endTime":639.25,"body":"to be getting help with"},{"speaker":"Matthew Martin","startTime":636.34,"endTime":639.25,"body":"marketing or getting help with"},{"speaker":"Matthew Martin","startTime":639.46,"endTime":642.67,"body":"writing an email or code or"},{"speaker":"Matthew Martin","startTime":639.46,"endTime":642.67,"body":"something like that. People were"},{"speaker":"Matthew Martin","startTime":642.67,"endTime":646.0,"body":"using it to replace Google. And"},{"speaker":"Matthew Martin","startTime":642.67,"endTime":646.0,"body":"that was the vast majority of"},{"speaker":"Matthew Martin","startTime":646.0,"endTime":649.3,"body":"how people were using it. And it"},{"speaker":"Matthew Martin","startTime":646.0,"endTime":649.3,"body":"was, you know, it didn't dawn on"},{"speaker":"Matthew Martin","startTime":649.3,"endTime":652.18,"body":"me, first of like that you could"},{"speaker":"Matthew Martin","startTime":649.3,"endTime":652.18,"body":"just, it's just a search"},{"speaker":"Matthew Martin","startTime":652.18,"endTime":655.54,"body":"replacement. So I think it's"},{"speaker":"Matthew Martin","startTime":652.18,"endTime":655.54,"body":"important to just understand the"},{"speaker":"Matthew Martin","startTime":655.54,"endTime":658.6,"body":"different ways that people are"},{"speaker":"Matthew Martin","startTime":655.54,"endTime":658.6,"body":"going to use it. But also just"},{"speaker":"Matthew Martin","startTime":658.6,"endTime":662.35,"body":"that it's not necessarily"},{"speaker":"Matthew Martin","startTime":658.6,"endTime":662.35,"body":"something new. It's just new to"},{"speaker":"Matthew Martin","startTime":662.35,"endTime":665.38,"body":"a lot of people. And I think in"},{"speaker":"Matthew Martin","startTime":662.35,"endTime":665.38,"body":"this particular case, with"},{"speaker":"Matthew Martin","startTime":665.38,"endTime":668.62,"body":"GenAI, it's now businesses"},{"speaker":"Matthew Martin","startTime":665.38,"endTime":668.62,"body":"trying to figure out how do we"},{"speaker":"Matthew Martin","startTime":668.62,"endTime":672.55,"body":"use this version of AI? And how"},{"speaker":"Matthew Martin","startTime":668.62,"endTime":672.55,"body":"do we take advantage of it? How"},{"speaker":"Matthew Martin","startTime":672.55,"endTime":676.21,"body":"do we protect ourselves from it"},{"speaker":"Matthew Martin","startTime":672.55,"endTime":676.21,"body":"understand what's possible and"},{"speaker":"Matthew Martin","startTime":676.21,"endTime":678.22,"body":"where they should be? I think"},{"speaker":"Matthew Martin","startTime":676.21,"endTime":678.22,"body":"that's sort of what people are"},{"speaker":"Matthew Martin","startTime":678.22,"endTime":681.37,"body":"trying to figure out right now"},{"speaker":"Matthew Martin","startTime":678.22,"endTime":681.37,"body":"is sort of what is it? And is"},{"speaker":"Matthew Martin","startTime":681.37,"endTime":684.1,"body":"this something that's a business"},{"speaker":"Matthew Martin","startTime":681.37,"endTime":684.1,"body":"differentiator? Or is it just a"},{"speaker":"Matthew Martin","startTime":684.1,"endTime":686.89,"body":"really cool thing that people"},{"speaker":"Matthew Martin","startTime":684.1,"endTime":686.89,"body":"can use to make their day to day"},{"speaker":"Matthew Martin","startTime":686.89,"endTime":687.52,"body":"more efficient?"},{"speaker":"Keith Hawkey","startTime":687.78,"endTime":690.42,"body":"Yeah, that's a"},{"speaker":"Keith Hawkey","startTime":687.78,"endTime":690.42,"body":"great point, it is very new. And"},{"speaker":"Keith Hawkey","startTime":690.6,"endTime":696.12,"body":"as Aaron alluded to, earlier,"},{"speaker":"Keith Hawkey","startTime":690.6,"endTime":696.12,"body":"replacing Bard with Google might"},{"speaker":"Keith Hawkey","startTime":696.12,"endTime":701.4,"body":"not be the best fact rich source"},{"speaker":"Keith Hawkey","startTime":696.12,"endTime":701.4,"body":"implement quite yet. I mean,"},{"speaker":"Keith Hawkey","startTime":701.4,"endTime":705.36,"body":"there's going to be a"},{"speaker":"Keith Hawkey","startTime":701.4,"endTime":705.36,"body":"significant amount of IT leaders"},{"speaker":"Keith Hawkey","startTime":705.39,"endTime":711.3,"body":"taking on implementation and AI"},{"speaker":"Keith Hawkey","startTime":705.39,"endTime":711.3,"body":"oriented projects, particularly"},{"speaker":"Keith Hawkey","startTime":711.33,"endTime":715.5,"body":"around the large language model"},{"speaker":"Keith Hawkey","startTime":711.33,"endTime":715.5,"body":"nuance that you mentioned. And"},{"speaker":"Keith Hawkey","startTime":715.5,"endTime":719.64,"body":"that also reminds me of a"},{"speaker":"Keith Hawkey","startTime":715.5,"endTime":719.64,"body":"dilemma that sometimes, you"},{"speaker":"Keith Hawkey","startTime":719.64,"endTime":723.9,"body":"know, we speak to a lot of IT"},{"speaker":"Keith Hawkey","startTime":719.64,"endTime":723.9,"body":"leaders that they run into where"},{"speaker":"Keith Hawkey","startTime":723.93,"endTime":730.02,"body":"the perceived value of a project"},{"speaker":"Keith Hawkey","startTime":723.93,"endTime":730.02,"body":"is sometimes mistakenly"},{"speaker":"Keith Hawkey","startTime":730.02,"endTime":734.16,"body":"associated with the amount of"},{"speaker":"Keith Hawkey","startTime":730.02,"endTime":734.16,"body":"effort, and the time dedicated,"},{"speaker":"Keith Hawkey","startTime":734.16,"endTime":738.93,"body":"and the sunk cost of that"},{"speaker":"Keith Hawkey","startTime":734.16,"endTime":738.93,"body":"project. Since this is on the"},{"speaker":"Keith Hawkey","startTime":738.93,"endTime":742.68,"body":"beginning of on a hype curve,"},{"speaker":"Keith Hawkey","startTime":738.93,"endTime":742.68,"body":"getting part of a hype curve, I"},{"speaker":"Keith Hawkey","startTime":742.68,"endTime":747.45,"body":"perceive a lot of hours and a"},{"speaker":"Keith Hawkey","startTime":742.68,"endTime":747.45,"body":"lot of time trying to implement"},{"speaker":"Keith Hawkey","startTime":747.48,"endTime":752.4,"body":"AI solutions and a stubbornness"},{"speaker":"Keith Hawkey","startTime":747.48,"endTime":752.4,"body":"to switch a stubbornness to"},{"speaker":"Keith Hawkey","startTime":752.4,"endTime":755.97,"body":"switch gears or change direction"},{"speaker":"Keith Hawkey","startTime":752.4,"endTime":755.97,"body":"because of that sunk cost"},{"speaker":"Keith Hawkey","startTime":755.97,"endTime":760.44,"body":"fallacy. Have you experienced"},{"speaker":"Keith Hawkey","startTime":755.97,"endTime":760.44,"body":"this type of mentality or"},{"speaker":"Keith Hawkey","startTime":760.47,"endTime":764.79,"body":"problems like that in your"},{"speaker":"Keith Hawkey","startTime":760.47,"endTime":764.79,"body":"leadership career? I imagine AI"},{"speaker":"Keith Hawkey","startTime":764.79,"endTime":767.25,"body":"would be a hotbed for that kind"},{"speaker":"Keith Hawkey","startTime":764.79,"endTime":767.25,"body":"of fallacy."},{"speaker":"Matthew Martin","startTime":767.63,"endTime":769.82,"body":"It's not just"},{"speaker":"Matthew Martin","startTime":767.63,"endTime":769.82,"body":"AI, right. You see that in"},{"speaker":"Matthew Martin","startTime":769.82,"endTime":772.76,"body":"various things, right. And I"},{"speaker":"Matthew Martin","startTime":769.82,"endTime":772.76,"body":"think, I think what's your call"},{"speaker":"Matthew Martin","startTime":772.76,"endTime":778.88,"body":"out is important. Your leaders"},{"speaker":"Matthew Martin","startTime":772.76,"endTime":778.88,"body":"have to be aware of why, why are"},{"speaker":"Matthew Martin","startTime":778.88,"endTime":782.54,"body":"we doing this? And really be"},{"speaker":"Matthew Martin","startTime":778.88,"endTime":782.54,"body":"clear up front like, what is our"},{"speaker":"Matthew Martin","startTime":782.6,"endTime":786.32,"body":"end goal in doing this, right?"},{"speaker":"Matthew Martin","startTime":782.6,"endTime":786.32,"body":"So if you're looking at an AI"},{"speaker":"Matthew Martin","startTime":786.32,"endTime":790.34,"body":"project, right, I think a lot of"},{"speaker":"Matthew Martin","startTime":786.32,"endTime":790.34,"body":"people skip some of the initial"},{"speaker":"Matthew Martin","startTime":790.34,"endTime":792.8,"body":"part, which is really"},{"speaker":"Matthew Martin","startTime":790.34,"endTime":792.8,"body":"understanding what your current"},{"speaker":"Matthew Martin","startTime":792.8,"endTime":795.65,"body":"landscape is, like, you know,"},{"speaker":"Matthew Martin","startTime":792.8,"endTime":795.65,"body":"when people start looking at at"},{"speaker":"Matthew Martin","startTime":795.65,"endTime":798.62,"body":"Gen AI, for example, a lot of"},{"speaker":"Matthew Martin","startTime":795.65,"endTime":798.62,"body":"times they don't really know"},{"speaker":"Matthew Martin","startTime":798.62,"endTime":800.36,"body":"what they want to do with it."},{"speaker":"Matthew Martin","startTime":798.62,"endTime":800.36,"body":"They're just trying to figure"},{"speaker":"Matthew Martin","startTime":800.36,"endTime":805.7,"body":"out what it can do and how do we"},{"speaker":"Matthew Martin","startTime":800.36,"endTime":805.7,"body":"want to manage it as a company."},{"speaker":"Matthew Martin","startTime":806.42,"endTime":809.39,"body":"But the first thing they got to"},{"speaker":"Matthew Martin","startTime":806.42,"endTime":809.39,"body":"really understand, right is"},{"speaker":"Matthew Martin","startTime":809.39,"endTime":812.9,"body":"like, what's your risk tolerance"},{"speaker":"Matthew Martin","startTime":809.39,"endTime":812.9,"body":"around this, right? Like, do you"},{"speaker":"Matthew Martin","startTime":812.9,"endTime":815.78,"body":"want to open this up to"},{"speaker":"Matthew Martin","startTime":812.9,"endTime":815.78,"body":"everybody? Do you want to keep"},{"speaker":"Matthew Martin","startTime":815.78,"endTime":817.76,"body":"it to a smaller group? Do you"},{"speaker":"Matthew Martin","startTime":815.78,"endTime":817.76,"body":"want to make as a part of an"},{"speaker":"Matthew Martin","startTime":817.76,"endTime":821.63,"body":"application? Do you want to"},{"speaker":"Matthew Martin","startTime":817.76,"endTime":821.63,"body":"whatever, right, and they have"},{"speaker":"Matthew Martin","startTime":821.63,"endTime":824.09,"body":"to understand how much risk"},{"speaker":"Matthew Martin","startTime":821.63,"endTime":824.09,"body":"they're willing to live with"},{"speaker":"Matthew Martin","startTime":824.09,"endTime":827.63,"body":"before they even start that sort"},{"speaker":"Matthew Martin","startTime":824.09,"endTime":827.63,"body":"of conversation. And then it's"},{"speaker":"Matthew Martin","startTime":827.63,"endTime":830.33,"body":"more about figuring out like,"},{"speaker":"Matthew Martin","startTime":827.63,"endTime":830.33,"body":"alright, if we're going to use"},{"speaker":"Matthew Martin","startTime":830.33,"endTime":833.3,"body":"it for this specific use case,"},{"speaker":"Matthew Martin","startTime":830.33,"endTime":833.3,"body":"right, like one example I've"},{"speaker":"Matthew Martin","startTime":833.3,"endTime":838.76,"body":"worked on in the past is around,"},{"speaker":"Matthew Martin","startTime":833.3,"endTime":838.76,"body":"like level one SOC sort of work,"},{"speaker":"Matthew Martin","startTime":838.79,"endTime":841.94,"body":"right? So if like, we want to"},{"speaker":"Matthew Martin","startTime":838.79,"endTime":841.94,"body":"put a chat bot out that an"},{"speaker":"Matthew Martin","startTime":841.94,"endTime":845.87,"body":"employee can use to report"},{"speaker":"Matthew Martin","startTime":841.94,"endTime":845.87,"body":"something, right? Like whether"},{"speaker":"Matthew Martin","startTime":845.87,"endTime":848.81,"body":"they clicked on a bad link, or"},{"speaker":"Matthew Martin","startTime":845.87,"endTime":848.81,"body":"they got a malicious email or"},{"speaker":"Matthew Martin","startTime":848.81,"endTime":851.39,"body":"they whatever, right, you can"},{"speaker":"Matthew Martin","startTime":848.81,"endTime":851.39,"body":"make up whatever you want to."},{"speaker":"Matthew Martin","startTime":852.14,"endTime":855.62,"body":"And they have the ability to"},{"speaker":"Matthew Martin","startTime":852.14,"endTime":855.62,"body":"then create a chat session in"},{"speaker":"Matthew Martin","startTime":855.62,"endTime":859.49,"body":"Slack or Teams or whatever you"},{"speaker":"Matthew Martin","startTime":855.62,"endTime":859.49,"body":"use then say, hey, I did this."},{"speaker":"Matthew Martin","startTime":859.55,"endTime":862.16,"body":"That Gen AI bot can come back"},{"speaker":"Matthew Martin","startTime":859.55,"endTime":862.16,"body":"and said Okay, what did you do"},{"speaker":"Matthew Martin","startTime":862.16,"endTime":865.79,"body":"and ask it all the contextual"},{"speaker":"Matthew Martin","startTime":862.16,"endTime":865.79,"body":"questions to find out is this"},{"speaker":"Matthew Martin","startTime":865.79,"endTime":869.57,"body":"real or not? If it is real, then"},{"speaker":"Matthew Martin","startTime":865.79,"endTime":869.57,"body":"it gets all the context, can"},{"speaker":"Matthew Martin","startTime":870.11,"endTime":872.72,"body":"automatically create a ticket"},{"speaker":"Matthew Martin","startTime":870.11,"endTime":872.72,"body":"into your ticketing system, and"},{"speaker":"Matthew Martin","startTime":872.72,"endTime":875.24,"body":"then your your SOC analysts can"},{"speaker":"Matthew Martin","startTime":872.72,"endTime":875.24,"body":"go from there, right? So"},{"speaker":"Matthew Martin","startTime":875.24,"endTime":879.44,"body":"therefore, skipping that initial"},{"speaker":"Matthew Martin","startTime":875.24,"endTime":879.44,"body":"part, where your your SOC"},{"speaker":"Matthew Martin","startTime":879.44,"endTime":881.99,"body":"analysts have to go do that"},{"speaker":"Matthew Martin","startTime":879.44,"endTime":881.99,"body":"investigation work, right. So"},{"speaker":"Matthew Martin","startTime":881.99,"endTime":884.87,"body":"like, if that's your use case,"},{"speaker":"Matthew Martin","startTime":881.99,"endTime":884.87,"body":"then you know what your sort of"},{"speaker":"Matthew Martin","startTime":884.87,"endTime":886.55,"body":"benefits are, right? You're"},{"speaker":"Matthew Martin","startTime":884.87,"endTime":886.55,"body":"going to have increased"},{"speaker":"Matthew Martin","startTime":886.55,"endTime":888.5,"body":"accuracy, you're going to,"},{"speaker":"Matthew Martin","startTime":886.55,"endTime":888.5,"body":"you're going to make them more"},{"speaker":"Matthew Martin","startTime":888.5,"endTime":891.53,"body":"efficient because your resources"},{"speaker":"Matthew Martin","startTime":888.5,"endTime":891.53,"body":"can now go do some other things."},{"speaker":"Matthew Martin","startTime":892.13,"endTime":894.83,"body":"You're going to have more"},{"speaker":"Matthew Martin","startTime":892.13,"endTime":894.83,"body":"customer satisfaction because"},{"speaker":"Matthew Martin","startTime":894.83,"endTime":898.01,"body":"they have a higher quality"},{"speaker":"Matthew Martin","startTime":894.83,"endTime":898.01,"body":"interaction. So when you have"},{"speaker":"Matthew Martin","startTime":898.01,"endTime":900.35,"body":"those things that are laid out,"},{"speaker":"Matthew Martin","startTime":898.01,"endTime":900.35,"body":"now you can measure it, right?"},{"speaker":"Matthew Martin","startTime":900.35,"endTime":903.32,"body":"And you also know, what's the"},{"speaker":"Matthew Martin","startTime":900.35,"endTime":903.32,"body":"risk of this thing? Well, one of"},{"speaker":"Matthew Martin","startTime":903.32,"endTime":906.41,"body":"the risks is it hallucinates and"},{"speaker":"Matthew Martin","startTime":903.32,"endTime":906.41,"body":"give you and says this isn't a"},{"speaker":"Matthew Martin","startTime":906.41,"endTime":909.56,"body":"real thing, when it is, right."},{"speaker":"Matthew Martin","startTime":906.41,"endTime":909.56,"body":"And so but you have to know that"},{"speaker":"Matthew Martin","startTime":909.56,"endTime":912.89,"body":"and I think without clearly"},{"speaker":"Matthew Martin","startTime":909.56,"endTime":912.89,"body":"talking about, you know, what's"},{"speaker":"Matthew Martin","startTime":912.89,"endTime":915.53,"body":"your in state is and in this"},{"speaker":"Matthew Martin","startTime":912.89,"endTime":915.53,"body":"case, you're in state's creating"},{"speaker":"Matthew Martin","startTime":915.53,"endTime":919.43,"body":"that sort of level one chatbot,"},{"speaker":"Matthew Martin","startTime":915.53,"endTime":919.43,"body":"you have a hard time"},{"speaker":"Matthew Martin","startTime":919.43,"endTime":922.31,"body":"understanding what your risks"},{"speaker":"Matthew Martin","startTime":919.43,"endTime":922.31,"body":"and rewards are, when you're"},{"speaker":"Matthew Martin","startTime":922.31,"endTime":926.48,"body":"just doing this sort of overall."},{"speaker":"Matthew Martin","startTime":922.31,"endTime":926.48,"body":"And so I say all that to come"},{"speaker":"Matthew Martin","startTime":926.48,"endTime":930.29,"body":"back to, if companies don't have"},{"speaker":"Matthew Martin","startTime":926.48,"endTime":930.29,"body":"a defined sort of why they're"},{"speaker":"Matthew Martin","startTime":930.29,"endTime":932.9,"body":"doing it, then the sunk cost"},{"speaker":"Matthew Martin","startTime":930.29,"endTime":932.9,"body":"fallacy can become a real"},{"speaker":"Matthew Martin","startTime":932.9,"endTime":936.62,"body":"problem. Because you don't know,"},{"speaker":"Matthew Martin","startTime":932.9,"endTime":936.62,"body":"are you, is it worth it or not?"},{"speaker":"Matthew Martin","startTime":936.68,"endTime":939.47,"body":"Or are we just chasing bad"},{"speaker":"Matthew Martin","startTime":936.68,"endTime":939.47,"body":"money? And that's, that's the"},{"speaker":"Matthew Martin","startTime":939.47,"endTime":941.3,"body":"thing you have to sort of work"},{"speaker":"Matthew Martin","startTime":939.47,"endTime":941.3,"body":"out beforehand."},{"speaker":"Aaron Bock","startTime":941.6,"endTime":945.02,"body":"You're saying that"},{"speaker":"Aaron Bock","startTime":941.6,"endTime":945.02,"body":"AI has been around for decades,"},{"speaker":"Aaron Bock","startTime":945.05,"endTime":948.53,"body":"and but it's really just the"},{"speaker":"Aaron Bock","startTime":945.05,"endTime":948.53,"body":"ability for it to be so"},{"speaker":"Aaron Bock","startTime":948.53,"endTime":953.39,"body":"conversational now with these"},{"speaker":"Aaron Bock","startTime":948.53,"endTime":953.39,"body":"new tools, open AI and chat GPT"},{"speaker":"Aaron Bock","startTime":953.39,"endTime":956.24,"body":"and bard like, that's really"},{"speaker":"Aaron Bock","startTime":953.39,"endTime":956.24,"body":"what's changing? Like, is that,"},{"speaker":"Aaron Bock","startTime":956.93,"endTime":957.65,"body":"is that true?"},{"speaker":"Keith Hawkey","startTime":957.65,"endTime":959.72,"body":"And art too,"},{"speaker":"Keith Hawkey","startTime":957.65,"endTime":959.72,"body":"Generative Art. Yeah it's, the"},{"speaker":"Keith Hawkey","startTime":959.72,"endTime":963.29,"body":"generative part, it's, it's the,"},{"speaker":"Keith Hawkey","startTime":959.72,"endTime":963.29,"body":"it's almost like you have to be"},{"speaker":"Keith Hawkey","startTime":963.29,"endTime":967.07,"body":"an expert in prompting now. The"},{"speaker":"Keith Hawkey","startTime":963.29,"endTime":967.07,"body":"prompting is the key here."},{"speaker":"Matthew Martin","startTime":967.27,"endTime":969.43,"body":"You see prompt"},{"speaker":"Matthew Martin","startTime":967.27,"endTime":969.43,"body":"jobs coming up now, where you're"},{"speaker":"Matthew Martin","startTime":969.43,"endTime":971.74,"body":"hiring people that are prompt"},{"speaker":"Matthew Martin","startTime":969.43,"endTime":971.74,"body":"engineers, just who could write"},{"speaker":"Matthew Martin","startTime":971.74,"endTime":974.95,"body":"better prompts. And yeah, what"},{"speaker":"Matthew Martin","startTime":971.74,"endTime":974.95,"body":"it really is making it"},{"speaker":"Matthew Martin","startTime":974.95,"endTime":979.18,"body":"accessible and easy to interact"},{"speaker":"Matthew Martin","startTime":974.95,"endTime":979.18,"body":"with, for the for a normal"},{"speaker":"Matthew Martin","startTime":979.18,"endTime":982.81,"body":"person, I think is what's"},{"speaker":"Matthew Martin","startTime":979.18,"endTime":982.81,"body":"completely changed it and that"},{"speaker":"Matthew Martin","startTime":982.81,"endTime":986.8,"body":"at least got the height going"},{"speaker":"Matthew Martin","startTime":982.81,"endTime":986.8,"body":"crazy, right? And, but the the"},{"speaker":"Matthew Martin","startTime":986.8,"endTime":989.68,"body":"power of it man is, you know,"},{"speaker":"Matthew Martin","startTime":986.8,"endTime":989.68,"body":"being able to do all sorts of"},{"speaker":"Matthew Martin","startTime":989.68,"endTime":993.07,"body":"things behind the scenes that"},{"speaker":"Matthew Martin","startTime":989.68,"endTime":993.07,"body":"automate processes or do"},{"speaker":"Matthew Martin","startTime":993.07,"endTime":994.81,"body":"research or all kinds of stuff."},{"speaker":"Aaron Bock","startTime":994.87,"endTime":997.57,"body":"Like I guess, like,"},{"speaker":"Aaron Bock","startTime":994.87,"endTime":997.57,"body":"if I'm a company leader, whether"},{"speaker":"Aaron Bock","startTime":997.57,"endTime":1000.75,"body":"I'm a director, you know, head"},{"speaker":"Aaron Bock","startTime":997.57,"endTime":1000.75,"body":"of security, or I'm a CEO, or"},{"speaker":"Aaron Bock","startTime":1000.75,"endTime":1003.69,"body":"CFO or someone and like, you"},{"speaker":"Aaron Bock","startTime":1000.75,"endTime":1003.69,"body":"know, there's articles out there"},{"speaker":"Aaron Bock","startTime":1003.69,"endTime":1006.36,"body":"that says like, if your"},{"speaker":"Aaron Bock","startTime":1003.69,"endTime":1006.36,"body":"company's not using AI in five"},{"speaker":"Aaron Bock","startTime":1006.36,"endTime":1009.24,"body":"years, like your company's going"},{"speaker":"Aaron Bock","startTime":1006.36,"endTime":1009.24,"body":"to fall behind. I think it's"},{"speaker":"Aaron Bock","startTime":1009.24,"endTime":1013.02,"body":"true, but I think there's like,"},{"speaker":"Aaron Bock","startTime":1009.24,"endTime":1013.02,"body":"that's like the buzzy article"},{"speaker":"Aaron Bock","startTime":1013.02,"endTime":1016.62,"body":"that gets the click, like, how"},{"speaker":"Aaron Bock","startTime":1013.02,"endTime":1016.62,"body":"do you ensure responsible use of"},{"speaker":"Aaron Bock","startTime":1016.62,"endTime":1020.07,"body":"AI? Like, how do you make sure"},{"speaker":"Aaron Bock","startTime":1016.62,"endTime":1020.07,"body":"that it's not being used like I"},{"speaker":"Aaron Bock","startTime":1020.07,"endTime":1022.86,"body":"said in the beginning, the story"},{"speaker":"Aaron Bock","startTime":1020.07,"endTime":1022.86,"body":"that literally just was made up?"},{"speaker":"Aaron Bock","startTime":1022.89,"endTime":1024.84,"body":"How do I limit that within a"},{"speaker":"Aaron Bock","startTime":1022.89,"endTime":1024.84,"body":"company?"},{"speaker":"Matthew Martin","startTime":1024.93,"endTime":1027.18,"body":"That's not a"},{"speaker":"Matthew Martin","startTime":1024.93,"endTime":1027.18,"body":"singular use case, either. I"},{"speaker":"Matthew Martin","startTime":1027.18,"endTime":1030.27,"body":"mean, it was a couple months"},{"speaker":"Matthew Martin","startTime":1027.18,"endTime":1030.27,"body":"ago, when the lawyer presented"},{"speaker":"Matthew Martin","startTime":1030.27,"endTime":1033.3,"body":"the judge with the precedent"},{"speaker":"Matthew Martin","startTime":1030.27,"endTime":1033.3,"body":"cases that never existed, right?"},{"speaker":"Matthew Martin","startTime":1033.3,"endTime":1036.99,"body":"Because Chat GPT made them up, I"},{"speaker":"Matthew Martin","startTime":1033.3,"endTime":1036.99,"body":"think it was Chap GPT. Yeah. So"},{"speaker":"Matthew Martin","startTime":1036.99,"endTime":1039.18,"body":"it happens all the time and I"},{"speaker":"Matthew Martin","startTime":1036.99,"endTime":1039.18,"body":"think it's important to"},{"speaker":"Matthew Martin","startTime":1039.18,"endTime":1043.26,"body":"understand hallucinations will"},{"speaker":"Matthew Martin","startTime":1039.18,"endTime":1043.26,"body":"happen. And I also think it's"},{"speaker":"Matthew Martin","startTime":1043.26,"endTime":1048.12,"body":"important to think about not all"},{"speaker":"Matthew Martin","startTime":1043.26,"endTime":1048.12,"body":"hallucinations are bad, right?"},{"speaker":"Matthew Martin","startTime":1048.12,"endTime":1050.13,"body":"And let me explain what I mean"},{"speaker":"Matthew Martin","startTime":1048.12,"endTime":1050.13,"body":"by that, there's really, they"},{"speaker":"Matthew Martin","startTime":1050.37,"endTime":1053.07,"body":"way I think of it as three types"},{"speaker":"Matthew Martin","startTime":1050.37,"endTime":1053.07,"body":"of hallucinations. There's a,"},{"speaker":"Matthew Martin","startTime":1053.25,"endTime":1056.88,"body":"like a benign hallucination,"},{"speaker":"Matthew Martin","startTime":1053.25,"endTime":1056.88,"body":"which just doesn't matter. It's"},{"speaker":"Matthew Martin","startTime":1056.88,"endTime":1060.78,"body":"an insignificant thing. It's not"},{"speaker":"Matthew Martin","startTime":1056.88,"endTime":1060.78,"body":"what you would expect to see,"},{"speaker":"Matthew Martin","startTime":1060.78,"endTime":1064.65,"body":"it's not right, but it's, who"},{"speaker":"Matthew Martin","startTime":1060.78,"endTime":1064.65,"body":"cares. Then there's the bad"},{"speaker":"Matthew Martin","startTime":1064.65,"endTime":1066.93,"body":"hallucinations, which we all"},{"speaker":"Matthew Martin","startTime":1064.65,"endTime":1066.93,"body":"know about, right? It's when it"},{"speaker":"Matthew Martin","startTime":1066.93,"endTime":1070.26,"body":"creates a court case that never"},{"speaker":"Matthew Martin","startTime":1066.93,"endTime":1070.26,"body":"existed, and you give it to a"},{"speaker":"Matthew Martin","startTime":1070.26,"endTime":1073.89,"body":"judge, and you get in all kinds"},{"speaker":"Matthew Martin","startTime":1070.26,"endTime":1073.89,"body":"of trouble, right? Or it can be"},{"speaker":"Matthew Martin","startTime":1073.89,"endTime":1076.65,"body":"any kind of thing. But there's"},{"speaker":"Matthew Martin","startTime":1073.89,"endTime":1076.65,"body":"also what I would say are good"},{"speaker":"Matthew Martin","startTime":1076.65,"endTime":1080.94,"body":"hallucinations. And what that"},{"speaker":"Matthew Martin","startTime":1076.65,"endTime":1080.94,"body":"can mean is like if you ask it a"},{"speaker":"Matthew Martin","startTime":1080.94,"endTime":1083.58,"body":"question about your processes,"},{"speaker":"Matthew Martin","startTime":1080.94,"endTime":1083.58,"body":"right? You have access to your"},{"speaker":"Matthew Martin","startTime":1083.58,"endTime":1087.18,"body":"data, and you say, if there was"},{"speaker":"Matthew Martin","startTime":1083.58,"endTime":1087.18,"body":"a problem with this data, where"},{"speaker":"Matthew Martin","startTime":1087.18,"endTime":1090.57,"body":"would you look for it, or"},{"speaker":"Matthew Martin","startTime":1087.18,"endTime":1090.57,"body":"something like that, that's"},{"speaker":"Matthew Martin","startTime":1090.57,"endTime":1094.05,"body":"going to come up with things"},{"speaker":"Matthew Martin","startTime":1090.57,"endTime":1094.05,"body":"that it's making up, but they"},{"speaker":"Matthew Martin","startTime":1094.05,"endTime":1097.56,"body":"could be really cool new ways to"},{"speaker":"Matthew Martin","startTime":1094.05,"endTime":1097.56,"body":"do something, right, and cause"},{"speaker":"Matthew Martin","startTime":1097.56,"endTime":1101.31,"body":"you to see a different way to do"},{"speaker":"Matthew Martin","startTime":1097.56,"endTime":1101.31,"body":"a process. It's a hallucination,"},{"speaker":"Matthew Martin","startTime":1101.31,"endTime":1103.47,"body":"but it's not necessarily a bad"},{"speaker":"Matthew Martin","startTime":1101.31,"endTime":1103.47,"body":"one, because you're sort of"},{"speaker":"Matthew Martin","startTime":1103.47,"endTime":1105.57,"body":"prompting it to give you a"},{"speaker":"Matthew Martin","startTime":1103.47,"endTime":1105.57,"body":"hallucination."},{"speaker":"Aaron Bock","startTime":1105.81,"endTime":1108.51,"body":"Go back a second,"},{"speaker":"Aaron Bock","startTime":1105.81,"endTime":1108.51,"body":"just so our listeners all"},{"speaker":"Aaron Bock","startTime":1108.51,"endTime":1111.66,"body":"understand like when when you"},{"speaker":"Aaron Bock","startTime":1108.51,"endTime":1111.66,"body":"say hallucination, maybe define"},{"speaker":"Aaron Bock","startTime":1111.66,"endTime":1114.54,"body":"that, like, what do you mean by"},{"speaker":"Aaron Bock","startTime":1111.66,"endTime":1114.54,"body":"hallucination with AI?"},{"speaker":"Matthew Martin","startTime":1114.63,"endTime":1116.67,"body":"Yeah, so the way"},{"speaker":"Matthew Martin","startTime":1114.63,"endTime":1116.67,"body":"I'm talking about it here is"},{"speaker":"Matthew Martin","startTime":1116.67,"endTime":1119.88,"body":"like a hallucination is when it"},{"speaker":"Matthew Martin","startTime":1116.67,"endTime":1119.88,"body":"gives you an unexpected result,"},{"speaker":"Matthew Martin","startTime":1120.0,"endTime":1122.31,"body":"right? Something that you"},{"speaker":"Matthew Martin","startTime":1120.0,"endTime":1122.31,"body":"wouldn't want to see like, so if"},{"speaker":"Matthew Martin","startTime":1122.31,"endTime":1125.25,"body":"I'm asking you from a security"},{"speaker":"Matthew Martin","startTime":1122.31,"endTime":1125.25,"body":"perspective, if there's a"},{"speaker":"Matthew Martin","startTime":1125.43,"endTime":1128.25,"body":"password document password"},{"speaker":"Matthew Martin","startTime":1125.43,"endTime":1128.25,"body":"policy out there and I say, How"},{"speaker":"Matthew Martin","startTime":1128.25,"endTime":1130.35,"body":"do I change my password? Or"},{"speaker":"Matthew Martin","startTime":1128.25,"endTime":1130.35,"body":"what's the password"},{"speaker":"Matthew Martin","startTime":1130.35,"endTime":1133.35,"body":"requirements, and it comes back"},{"speaker":"Matthew Martin","startTime":1130.35,"endTime":1133.35,"body":"and gives me a different thing"},{"speaker":"Matthew Martin","startTime":1133.35,"endTime":1135.9,"body":"than what's in there, right? My"},{"speaker":"Matthew Martin","startTime":1133.35,"endTime":1135.9,"body":"password policy is 10"},{"speaker":"Matthew Martin","startTime":1135.9,"endTime":1138.12,"body":"characters, and it comes back"},{"speaker":"Matthew Martin","startTime":1135.9,"endTime":1138.12,"body":"and says, it has to be 12."},{"speaker":"Matthew Martin","startTime":1138.36,"endTime":1142.71,"body":"That's a hallucination, right?"},{"speaker":"Matthew Martin","startTime":1138.36,"endTime":1142.71,"body":"But you can use that in a way"},{"speaker":"Matthew Martin","startTime":1142.74,"endTime":1145.5,"body":"where you can ask it to think of"},{"speaker":"Matthew Martin","startTime":1142.74,"endTime":1145.5,"body":"completely different things that"},{"speaker":"Matthew Martin","startTime":1145.5,"endTime":1147.87,"body":"aren't in your processes. So"},{"speaker":"Matthew Martin","startTime":1145.5,"endTime":1147.87,"body":"like if your your current"},{"speaker":"Matthew Martin","startTime":1147.87,"endTime":1152.13,"body":"process says do ABCD, and you"},{"speaker":"Matthew Martin","startTime":1147.87,"endTime":1152.13,"body":"ask it, think of a better way to"},{"speaker":"Matthew Martin","startTime":1152.13,"endTime":1155.64,"body":"do that, or a different way to"},{"speaker":"Matthew Martin","startTime":1152.13,"endTime":1155.64,"body":"do that, it might say ADEB,"},{"speaker":"Matthew Martin","startTime":1155.7,"endTime":1158.76,"body":"right. As far as your workflow,"},{"speaker":"Matthew Martin","startTime":1155.7,"endTime":1158.76,"body":"it may give you a different way"},{"speaker":"Matthew Martin","startTime":1158.76,"endTime":1161.94,"body":"to look at how you do things,"},{"speaker":"Matthew Martin","startTime":1158.76,"endTime":1161.94,"body":"which can be a good"},{"speaker":"Matthew Martin","startTime":1161.94,"endTime":1165.03,"body":"hallucination. Not always a good"},{"speaker":"Matthew Martin","startTime":1161.94,"endTime":1165.03,"body":"hallucination, but it can be. It"},{"speaker":"Matthew Martin","startTime":1165.03,"endTime":1168.27,"body":"just gives you a different way"},{"speaker":"Matthew Martin","startTime":1165.03,"endTime":1168.27,"body":"to see a problem. And so the"},{"speaker":"Matthew Martin","startTime":1168.27,"endTime":1171.96,"body":"thing about a hallucination is"},{"speaker":"Matthew Martin","startTime":1168.27,"endTime":1171.96,"body":"just a sort of a, an unexpected"},{"speaker":"Matthew Martin","startTime":1171.96,"endTime":1174.87,"body":"result, what you don't expect to"},{"speaker":"Matthew Martin","startTime":1171.96,"endTime":1174.87,"body":"see out of it."},{"speaker":"Keith Hawkey","startTime":1175.11,"endTime":1177.09,"body":"Yeah, that makes"},{"speaker":"Keith Hawkey","startTime":1175.11,"endTime":1177.09,"body":"sense. For the first couple"},{"speaker":"Keith Hawkey","startTime":1177.09,"endTime":1180.99,"body":"sentences I was imagining myself"},{"speaker":"Keith Hawkey","startTime":1177.09,"endTime":1180.99,"body":"hallucinating and coming up with"},{"speaker":"Keith Hawkey","startTime":1180.99,"endTime":1184.89,"body":"benign hallucinations and so I'm"},{"speaker":"Keith Hawkey","startTime":1180.99,"endTime":1184.89,"body":"glad you clarified that. I have"},{"speaker":"Keith Hawkey","startTime":1184.89,"endTime":1189.39,"body":"a question as well. Let's say"},{"speaker":"Keith Hawkey","startTime":1184.89,"endTime":1189.39,"body":"that you're, you're talking to a"},{"speaker":"Keith Hawkey","startTime":1189.39,"endTime":1195.54,"body":"CIO of a financial institution"},{"speaker":"Keith Hawkey","startTime":1189.39,"endTime":1195.54,"body":"that is risk averse, of course,"},{"speaker":"Keith Hawkey","startTime":1195.57,"endTime":1199.14,"body":"but they are receiving pressure,"},{"speaker":"Keith Hawkey","startTime":1195.57,"endTime":1199.14,"body":"perhaps from the board, perhaps"},{"speaker":"Keith Hawkey","startTime":1199.14,"endTime":1203.76,"body":"from their colleagues and other"},{"speaker":"Keith Hawkey","startTime":1199.14,"endTime":1203.76,"body":"organizations, that they should"},{"speaker":"Keith Hawkey","startTime":1203.76,"endTime":1209.16,"body":"be looking into AI to increase"},{"speaker":"Keith Hawkey","startTime":1203.76,"endTime":1209.16,"body":"optimization and add value to"},{"speaker":"Keith Hawkey","startTime":1209.16,"endTime":1213.57,"body":"the business? What would you"},{"speaker":"Keith Hawkey","startTime":1209.16,"endTime":1213.57,"body":"tell someone new to generative"},{"speaker":"Keith Hawkey","startTime":1213.57,"endTime":1217.44,"body":"AI? What is the safe first"},{"speaker":"Keith Hawkey","startTime":1213.57,"endTime":1217.44,"body":"landing spot? What are what are"},{"speaker":"Keith Hawkey","startTime":1217.44,"endTime":1223.56,"body":"some platforms or technologies"},{"speaker":"Keith Hawkey","startTime":1217.44,"endTime":1223.56,"body":"that would be the best first"},{"speaker":"Keith Hawkey","startTime":1223.56,"endTime":1227.85,"body":"step in an AI journey? Because"},{"speaker":"Keith Hawkey","startTime":1223.56,"endTime":1227.85,"body":"there's a lot of places to land,"},{"speaker":"Keith Hawkey","startTime":1227.94,"endTime":1232.5,"body":"what would be the most risk"},{"speaker":"Keith Hawkey","startTime":1227.94,"endTime":1232.5,"body":"averse, safe, mature, perhaps"},{"speaker":"Keith Hawkey","startTime":1232.5,"endTime":1235.14,"body":"technology? What would you tell"},{"speaker":"Keith Hawkey","startTime":1232.5,"endTime":1235.14,"body":"that leader?"},{"speaker":"Matthew Martin","startTime":1235.48,"endTime":1238.39,"body":"Yeah, so I'd"},{"speaker":"Matthew Martin","startTime":1235.48,"endTime":1238.39,"body":"probably plug one of my favorite"},{"speaker":"Matthew Martin","startTime":1238.39,"endTime":1242.59,"body":"nonprofits, there's a nonprofit"},{"speaker":"Matthew Martin","startTime":1238.39,"endTime":1242.59,"body":"called Responsible AI Institute"},{"speaker":"Matthew Martin","startTime":1242.71,"endTime":1246.25,"body":"and they do a really good job of"},{"speaker":"Matthew Martin","startTime":1242.71,"endTime":1246.25,"body":"helping companies just"},{"speaker":"Matthew Martin","startTime":1246.28,"endTime":1248.95,"body":"understand how to do AI in a"},{"speaker":"Matthew Martin","startTime":1246.28,"endTime":1248.95,"body":"responsible way. And it goes"},{"speaker":"Matthew Martin","startTime":1248.95,"endTime":1251.83,"body":"back to Aaron's question"},{"speaker":"Matthew Martin","startTime":1248.95,"endTime":1251.83,"body":"earlier, like, how do you do it"},{"speaker":"Matthew Martin","startTime":1251.83,"endTime":1255.22,"body":"in a way where it's ethical,"},{"speaker":"Matthew Martin","startTime":1251.83,"endTime":1255.22,"body":"it's, it's a bias is"},{"speaker":"Matthew Martin","startTime":1255.22,"endTime":1258.43,"body":"explainable, it's auditable, and"},{"speaker":"Matthew Martin","startTime":1255.22,"endTime":1258.43,"body":"they just do a really great job"},{"speaker":"Matthew Martin","startTime":1258.43,"endTime":1261.31,"body":"with that. So I would point them"},{"speaker":"Matthew Martin","startTime":1258.43,"endTime":1261.31,"body":"in that direction, probably"},{"speaker":"Matthew Martin","startTime":1261.31,"endTime":1264.37,"body":"first, right, it's just that"},{"speaker":"Matthew Martin","startTime":1261.31,"endTime":1264.37,"body":"they have a really good group of"},{"speaker":"Matthew Martin","startTime":1264.37,"endTime":1268.3,"body":"people there, that can just help"},{"speaker":"Matthew Martin","startTime":1264.37,"endTime":1268.3,"body":"with, like, how to would set it"},{"speaker":"Matthew Martin","startTime":1268.3,"endTime":1273.13,"body":"up and things like that. There's"},{"speaker":"Matthew Martin","startTime":1268.3,"endTime":1273.13,"body":"so many different ways to go"},{"speaker":"Matthew Martin","startTime":1273.13,"endTime":1276.49,"body":"about it, you know, with with"},{"speaker":"Matthew Martin","startTime":1273.13,"endTime":1276.49,"body":"Microsoft and Google, and"},{"speaker":"Matthew Martin","startTime":1277.15,"endTime":1280.66,"body":"everybody's got their own"},{"speaker":"Matthew Martin","startTime":1277.15,"endTime":1280.66,"body":"version of it, I would say, for"},{"speaker":"Matthew Martin","startTime":1280.66,"endTime":1284.23,"body":"somebody that's looking to use"},{"speaker":"Matthew Martin","startTime":1280.66,"endTime":1284.23,"body":"Gen AI, I would, I would say, to"},{"speaker":"Matthew Martin","startTime":1284.23,"endTime":1289.66,"body":"start with a very simplistic"},{"speaker":"Matthew Martin","startTime":1284.23,"endTime":1289.66,"body":"process that doesn't involve a"},{"speaker":"Matthew Martin","startTime":1289.66,"endTime":1295.0,"body":"lot of sensitive data to start,"},{"speaker":"Matthew Martin","startTime":1289.66,"endTime":1295.0,"body":"right, whether it's, uh, just"},{"speaker":"Matthew Martin","startTime":1295.0,"endTime":1298.87,"body":"trying to figure out a way to"},{"speaker":"Matthew Martin","startTime":1295.0,"endTime":1298.87,"body":"sort of automate an intake"},{"speaker":"Matthew Martin","startTime":1298.87,"endTime":1301.87,"body":"process or something like that,"},{"speaker":"Matthew Martin","startTime":1298.87,"endTime":1301.87,"body":"like I said before, like a level"},{"speaker":"Matthew Martin","startTime":1301.87,"endTime":1306.85,"body":"one SOC analyst type thing, or"},{"speaker":"Matthew Martin","startTime":1301.87,"endTime":1306.85,"body":"password resets for a help desk,"},{"speaker":"Matthew Martin","startTime":1306.88,"endTime":1310.33,"body":"or something like that, where"},{"speaker":"Matthew Martin","startTime":1306.88,"endTime":1310.33,"body":"it's, you know, it's impactful,"},{"speaker":"Matthew Martin","startTime":1310.36,"endTime":1312.79,"body":"it can, it can have a positive"},{"speaker":"Matthew Martin","startTime":1310.36,"endTime":1312.79,"body":"impact on your company, but if"},{"speaker":"Matthew Martin","startTime":1312.79,"endTime":1316.57,"body":"it does have an issue, it's not"},{"speaker":"Matthew Martin","startTime":1312.79,"endTime":1316.57,"body":"gonna like all of a sudden"},{"speaker":"Matthew Martin","startTime":1316.57,"endTime":1318.91,"body":"release a bunch of private"},{"speaker":"Matthew Martin","startTime":1316.57,"endTime":1318.91,"body":"information. But I think it's"},{"speaker":"Matthew Martin","startTime":1318.91,"endTime":1321.94,"body":"important to really think"},{"speaker":"Matthew Martin","startTime":1318.91,"endTime":1321.94,"body":"through sort of where you can"},{"speaker":"Matthew Martin","startTime":1321.97,"endTime":1324.97,"body":"where you can jump in that way."},{"speaker":"Matthew Martin","startTime":1321.97,"endTime":1324.97,"body":"But also, like, there's other"},{"speaker":"Matthew Martin","startTime":1324.97,"endTime":1327.28,"body":"parts of your company, I think"},{"speaker":"Matthew Martin","startTime":1324.97,"endTime":1327.28,"body":"you have to be aware of is like,"},{"speaker":"Matthew Martin","startTime":1327.28,"endTime":1330.67,"body":"what is your data look like?"},{"speaker":"Matthew Martin","startTime":1327.28,"endTime":1330.67,"body":"Alright, if you in general have"},{"speaker":"Matthew Martin","startTime":1330.76,"endTime":1334.63,"body":"a really good data program, it's"},{"speaker":"Matthew Martin","startTime":1330.76,"endTime":1334.63,"body":"gonna be a lot easier. If your"},{"speaker":"Matthew Martin","startTime":1334.66,"endTime":1340.0,"body":"data is eh, if you have a hard"},{"speaker":"Matthew Martin","startTime":1334.66,"endTime":1340.0,"body":"time getting an answer, if you"},{"speaker":"Matthew Martin","startTime":1340.0,"endTime":1342.34,"body":"know, and I think everybody"},{"speaker":"Matthew Martin","startTime":1340.0,"endTime":1342.34,"body":"listening is going to know that"},{"speaker":"Matthew Martin","startTime":1342.37,"endTime":1344.56,"body":"themselves for their own"},{"speaker":"Matthew Martin","startTime":1342.37,"endTime":1344.56,"body":"companies, right? Like, if if"},{"speaker":"Matthew Martin","startTime":1344.56,"endTime":1346.54,"body":"you're trying to find something"},{"speaker":"Matthew Martin","startTime":1344.56,"endTime":1346.54,"body":"out, you know, it's a little bit"},{"speaker":"Matthew Martin","startTime":1346.54,"endTime":1349.78,"body":"of a pain to to get accurate"},{"speaker":"Matthew Martin","startTime":1346.54,"endTime":1349.78,"body":"data, it's going to be hard to"},{"speaker":"Matthew Martin","startTime":1349.78,"endTime":1353.02,"body":"implement Gen AI in a larger"},{"speaker":"Matthew Martin","startTime":1349.78,"endTime":1353.02,"body":"scale until you fix that. And"},{"speaker":"Matthew Martin","startTime":1353.02,"endTime":1355.36,"body":"you've really got to have a"},{"speaker":"Matthew Martin","startTime":1353.02,"endTime":1355.36,"body":"pretty good data program in"},{"speaker":"Matthew Martin","startTime":1355.36,"endTime":1359.05,"body":"place to like, to really go full"},{"speaker":"Matthew Martin","startTime":1355.36,"endTime":1359.05,"body":"out into Gen AI."},{"speaker":"Keith Hawkey","startTime":1359.53,"endTime":1362.11,"body":"Sounds like that's"},{"speaker":"Keith Hawkey","startTime":1359.53,"endTime":1362.11,"body":"step one, getting, connecting"},{"speaker":"Keith Hawkey","startTime":1362.11,"endTime":1365.53,"body":"with the right partners to help"},{"speaker":"Keith Hawkey","startTime":1362.11,"endTime":1365.53,"body":"you get your data in order, data"},{"speaker":"Keith Hawkey","startTime":1365.53,"endTime":1370.03,"body":"in house. Or else it's going to"},{"speaker":"Keith Hawkey","startTime":1365.53,"endTime":1370.03,"body":"be probably a step backwards in"},{"speaker":"Keith Hawkey","startTime":1370.03,"endTime":1372.43,"body":"a lot of ways. And the sunk"},{"speaker":"Keith Hawkey","startTime":1370.03,"endTime":1372.43,"body":"costs, that takes a lot of"},{"speaker":"Keith Hawkey","startTime":1372.43,"endTime":1374.95,"body":"effort, but doesn't need the"},{"speaker":"Keith Hawkey","startTime":1372.43,"endTime":1374.95,"body":"results because the data is not"},{"speaker":"Keith Hawkey","startTime":1375.31,"endTime":1376.27,"body":"where it needs to be."},{"speaker":"Matthew Martin","startTime":1376.57,"endTime":1378.43,"body":"Yeah, and you're"},{"speaker":"Matthew Martin","startTime":1376.57,"endTime":1378.43,"body":"gonna get tons and tons of"},{"speaker":"Matthew Martin","startTime":1378.43,"endTime":1381.94,"body":"returns on fixing your data"},{"speaker":"Matthew Martin","startTime":1378.43,"endTime":1381.94,"body":"program outside of AI, right."},{"speaker":"Matthew Martin","startTime":1382.33,"endTime":1385.12,"body":"There's a lot of other benefits"},{"speaker":"Matthew Martin","startTime":1382.33,"endTime":1385.12,"body":"to having a good data program."},{"speaker":"Matthew Martin","startTime":1385.66,"endTime":1388.63,"body":"So I would, I would say, that's"},{"speaker":"Matthew Martin","startTime":1385.66,"endTime":1388.63,"body":"a big part of it. But I don't"},{"speaker":"Matthew Martin","startTime":1388.63,"endTime":1391.45,"body":"want to make it sound like you"},{"speaker":"Matthew Martin","startTime":1388.63,"endTime":1391.45,"body":"got to do that first. Before you"},{"speaker":"Matthew Martin","startTime":1391.45,"endTime":1394.72,"body":"go full scale you do, but like"},{"speaker":"Matthew Martin","startTime":1391.45,"endTime":1394.72,"body":"you can, you can get into it"},{"speaker":"Matthew Martin","startTime":1394.72,"endTime":1398.02,"body":"without that, right? You can,"},{"speaker":"Matthew Martin","startTime":1394.72,"endTime":1398.02,"body":"you can build a small, you know,"},{"speaker":"Matthew Martin","startTime":1398.02,"endTime":1401.71,"body":"document repository of policies"},{"speaker":"Matthew Martin","startTime":1398.02,"endTime":1401.71,"body":"and just make it a bot where you"},{"speaker":"Matthew Martin","startTime":1401.71,"endTime":1404.59,"body":"can ask it questions about your"},{"speaker":"Matthew Martin","startTime":1401.71,"endTime":1404.59,"body":"internal IT policies, right. And"},{"speaker":"Matthew Martin","startTime":1404.59,"endTime":1407.56,"body":"you don't have to go fix your"},{"speaker":"Matthew Martin","startTime":1404.59,"endTime":1407.56,"body":"data program for that. That's an"},{"speaker":"Matthew Martin","startTime":1407.56,"endTime":1410.77,"body":"example of a way you could do"},{"speaker":"Matthew Martin","startTime":1407.56,"endTime":1410.77,"body":"it. But there's there's a few"},{"speaker":"Matthew Martin","startTime":1410.77,"endTime":1412.45,"body":"different ways. I think it's"},{"speaker":"Matthew Martin","startTime":1410.77,"endTime":1412.45,"body":"important to find a good"},{"speaker":"Matthew Martin","startTime":1412.45,"endTime":1415.69,"body":"partner, somebody who's who's"},{"speaker":"Matthew Martin","startTime":1412.45,"endTime":1415.69,"body":"kind of done it before that you"},{"speaker":"Matthew Martin","startTime":1415.69,"endTime":1418.96,"body":"can just talk through it and"},{"speaker":"Matthew Martin","startTime":1415.69,"endTime":1418.96,"body":"figure out if you, you know for"},{"speaker":"Matthew Martin","startTime":1418.96,"endTime":1422.11,"body":"example, do you want to private"},{"speaker":"Matthew Martin","startTime":1418.96,"endTime":1422.11,"body":"or public, right? Do you want"},{"speaker":"Matthew Martin","startTime":1422.11,"endTime":1424.96,"body":"to, are you going to use your"},{"speaker":"Matthew Martin","startTime":1422.11,"endTime":1424.96,"body":"own data, then you want to build"},{"speaker":"Matthew Martin","startTime":1424.96,"endTime":1428.71,"body":"a private one? Right? And if"},{"speaker":"Matthew Martin","startTime":1424.96,"endTime":1428.71,"body":"you're going to do private, you"},{"speaker":"Matthew Martin","startTime":1428.71,"endTime":1431.89,"body":"know, who do you partner with?"},{"speaker":"Matthew Martin","startTime":1428.71,"endTime":1431.89,"body":"Well, depends on what you"},{"speaker":"Matthew Martin","startTime":1431.89,"endTime":1434.89,"body":"already have. If you have, you"},{"speaker":"Matthew Martin","startTime":1431.89,"endTime":1434.89,"body":"know, like an E5 license from"},{"speaker":"Matthew Martin","startTime":1434.89,"endTime":1437.95,"body":"Microsoft, it makes sense to"},{"speaker":"Matthew Martin","startTime":1434.89,"endTime":1437.95,"body":"probably to work with Microsoft,"},{"speaker":"Matthew Martin","startTime":1437.95,"endTime":1441.37,"body":"right? Those are kind of things"},{"speaker":"Matthew Martin","startTime":1437.95,"endTime":1441.37,"body":"that like a good partner will"},{"speaker":"Matthew Martin","startTime":1441.37,"endTime":1444.46,"body":"help you just think through"},{"speaker":"Matthew Martin","startTime":1441.37,"endTime":1444.46,"body":"those questions to ask yourself."},{"speaker":"Matthew Martin","startTime":1444.61,"endTime":1447.49,"body":"But it's, I think it's don't"},{"speaker":"Matthew Martin","startTime":1444.61,"endTime":1447.49,"body":"overthink it, would be the"},{"speaker":"Matthew Martin","startTime":1447.49,"endTime":1450.79,"body":"bigger thing I would say is"},{"speaker":"Matthew Martin","startTime":1447.49,"endTime":1450.79,"body":"like, just get started. There's"},{"speaker":"Matthew Martin","startTime":1450.79,"endTime":1454.09,"body":"ways to do it safely, without"},{"speaker":"Matthew Martin","startTime":1450.79,"endTime":1454.09,"body":"exposing a bunch of data. Just"},{"speaker":"Matthew Martin","startTime":1454.45,"endTime":1457.24,"body":"probably wouldn't throw a bunch"},{"speaker":"Matthew Martin","startTime":1454.45,"endTime":1457.24,"body":"of documents up into open AI,"},{"speaker":"Matthew Martin","startTime":1457.36,"endTime":1460.42,"body":"but there's just plenty of"},{"speaker":"Matthew Martin","startTime":1457.36,"endTime":1460.42,"body":"people out there that can help"},{"speaker":"Matthew Martin","startTime":1460.42,"endTime":1464.26,"body":"you with a private one,"},{"speaker":"Matthew Martin","startTime":1460.42,"endTime":1464.26,"body":"Microsoft or any a bunch of"},{"speaker":"Matthew Martin","startTime":1464.26,"endTime":1465.49,"body":"local places that can do that,"},{"speaker":"Matthew Martin","startTime":1464.26,"endTime":1465.49,"body":"too."},{"speaker":"Aaron Bock","startTime":1465.72,"endTime":1468.39,"body":"Yeah, I always tell"},{"speaker":"Aaron Bock","startTime":1465.72,"endTime":1468.39,"body":"people like, you know, it amazes"},{"speaker":"Aaron Bock","startTime":1468.39,"endTime":1472.26,"body":"me like sometimes when I read"},{"speaker":"Aaron Bock","startTime":1468.39,"endTime":1472.26,"body":"articles, and I listen to like,"},{"speaker":"Aaron Bock","startTime":1472.26,"endTime":1474.66,"body":"what's going on, like, we're"},{"speaker":"Aaron Bock","startTime":1472.26,"endTime":1474.66,"body":"over here, like we're so far"},{"speaker":"Aaron Bock","startTime":1474.66,"endTime":1477.78,"body":"down the AI path, but then I"},{"speaker":"Aaron Bock","startTime":1474.66,"endTime":1477.78,"body":"meet people who still have never"},{"speaker":"Aaron Bock","startTime":1477.78,"endTime":1480.81,"body":"really heard of it, never used"},{"speaker":"Aaron Bock","startTime":1477.78,"endTime":1480.81,"body":"it. And so like I remember, I"},{"speaker":"Aaron Bock","startTime":1480.81,"endTime":1484.17,"body":"sit on a nonprofit board and I"},{"speaker":"Aaron Bock","startTime":1480.81,"endTime":1484.17,"body":"said, Have we considered using,"},{"speaker":"Aaron Bock","startTime":1484.2,"endTime":1487.23,"body":"you know, AI to like write"},{"speaker":"Aaron Bock","startTime":1484.2,"endTime":1487.23,"body":"emails and stuff? And they were"},{"speaker":"Aaron Bock","startTime":1487.23,"endTime":1490.32,"body":"like, no, what do we do? And I"},{"speaker":"Aaron Bock","startTime":1487.23,"endTime":1490.32,"body":"just said, like, why don't you"},{"speaker":"Aaron Bock","startTime":1490.32,"endTime":1493.74,"body":"just try asking, like write an"},{"speaker":"Aaron Bock","startTime":1490.32,"endTime":1493.74,"body":"email to your donors. And they"},{"speaker":"Aaron Bock","startTime":1493.74,"endTime":1497.01,"body":"were like, Oh my gosh, this"},{"speaker":"Aaron Bock","startTime":1493.74,"endTime":1497.01,"body":"saves us so much time. And so"},{"speaker":"Aaron Bock","startTime":1497.28,"endTime":1500.73,"body":"like, I always tell people just"},{"speaker":"Aaron Bock","startTime":1497.28,"endTime":1500.73,"body":"like download one or go to the"},{"speaker":"Aaron Bock","startTime":1500.73,"endTime":1504.78,"body":"webpage for it and test one of"},{"speaker":"Aaron Bock","startTime":1500.73,"endTime":1504.78,"body":"them. Try Chat GPT or try Bard"},{"speaker":"Aaron Bock","startTime":1504.78,"endTime":1507.87,"body":"and just play around, with it"},{"speaker":"Aaron Bock","startTime":1504.78,"endTime":1507.87,"body":"ask some high level questions to"},{"speaker":"Aaron Bock","startTime":1507.87,"endTime":1510.75,"body":"get to know it. I want to go"},{"speaker":"Aaron Bock","startTime":1507.87,"endTime":1510.75,"body":"back and this is maybe a really"},{"speaker":"Aaron Bock","startTime":1510.78,"endTime":1514.38,"body":"this is a much more generational"},{"speaker":"Aaron Bock","startTime":1510.78,"endTime":1514.38,"body":"question about like, what's"},{"speaker":"Aaron Bock","startTime":1514.38,"endTime":1517.77,"body":"going to happen, etc. So, you"},{"speaker":"Aaron Bock","startTime":1514.38,"endTime":1517.77,"body":"mentioned you have 11, I think"},{"speaker":"Aaron Bock","startTime":1517.77,"endTime":1520.5,"body":"you said 11 year old triplets,"},{"speaker":"Aaron Bock","startTime":1517.77,"endTime":1520.5,"body":"right? Something that I'm"},{"speaker":"Aaron Bock","startTime":1520.5,"endTime":1523.62,"body":"curious about, like, you know,"},{"speaker":"Aaron Bock","startTime":1520.5,"endTime":1523.62,"body":"generative AI, you know, what it"},{"speaker":"Aaron Bock","startTime":1523.62,"endTime":1526.38,"body":"can do, you know, the power, but"},{"speaker":"Aaron Bock","startTime":1523.62,"endTime":1526.38,"body":"you also know, kind of the"},{"speaker":"Aaron Bock","startTime":1526.38,"endTime":1531.24,"body":"risks. For students, for young"},{"speaker":"Aaron Bock","startTime":1526.38,"endTime":1531.24,"body":"minds, you know, high school,"},{"speaker":"Aaron Bock","startTime":1531.24,"endTime":1534.81,"body":"middle school, college, I think"},{"speaker":"Aaron Bock","startTime":1531.24,"endTime":1534.81,"body":"there's a little bit of a risk"},{"speaker":"Aaron Bock","startTime":1534.81,"endTime":1537.51,"body":"out there now that like"},{"speaker":"Aaron Bock","startTime":1534.81,"endTime":1537.51,"body":"traditional industries are going"},{"speaker":"Aaron Bock","startTime":1537.51,"endTime":1540.87,"body":"to be widely disruptive. If you"},{"speaker":"Aaron Bock","startTime":1537.51,"endTime":1540.87,"body":"think about like repetitive"},{"speaker":"Aaron Bock","startTime":1540.87,"endTime":1544.05,"body":"industries, you know, I used to"},{"speaker":"Aaron Bock","startTime":1540.87,"endTime":1544.05,"body":"be an auditor, I think about"},{"speaker":"Aaron Bock","startTime":1544.05,"endTime":1547.35,"body":"some of the things I used to"},{"speaker":"Aaron Bock","startTime":1544.05,"endTime":1547.35,"body":"test, a lot of that can be done"},{"speaker":"Aaron Bock","startTime":1547.35,"endTime":1550.26,"body":"with AI a lot faster, and much"},{"speaker":"Aaron Bock","startTime":1547.35,"endTime":1550.26,"body":"more accurate than I could have"},{"speaker":"Aaron Bock","startTime":1550.26,"endTime":1554.64,"body":"done it. So if you're a student,"},{"speaker":"Aaron Bock","startTime":1550.26,"endTime":1554.64,"body":"and you want to make sure that"},{"speaker":"Aaron Bock","startTime":1554.64,"endTime":1558.27,"body":"you go into a field that is not"},{"speaker":"Aaron Bock","startTime":1554.64,"endTime":1558.27,"body":"going to get replaced by this,"},{"speaker":"Aaron Bock","startTime":1558.27,"endTime":1561.09,"body":"like, how would you advise a"},{"speaker":"Aaron Bock","startTime":1558.27,"endTime":1561.09,"body":"group of students you're talking"},{"speaker":"Aaron Bock","startTime":1561.09,"endTime":1563.82,"body":"to about that? And is this"},{"speaker":"Aaron Bock","startTime":1561.09,"endTime":1563.82,"body":"something that you think we're"},{"speaker":"Aaron Bock","startTime":1563.82,"endTime":1566.61,"body":"educating young minds enough on"},{"speaker":"Aaron Bock","startTime":1563.82,"endTime":1566.61,"body":"yet?"},{"speaker":"Matthew Martin","startTime":1566.66,"endTime":1570.71,"body":"So I look at,"},{"speaker":"Matthew Martin","startTime":1566.66,"endTime":1570.71,"body":"you know, Gen AI, Chat GPT, all"},{"speaker":"Matthew Martin","startTime":1570.71,"endTime":1571.67,"body":"these things are just, they're"},{"speaker":"Matthew Martin","startTime":1570.71,"endTime":1571.67,"body":"just tools, right? And so I"},{"speaker":"Matthew Martin","startTime":1571.67,"endTime":1574.52,"body":"think what I would do is just"},{"speaker":"Matthew Martin","startTime":1571.67,"endTime":1574.52,"body":"teach them on how to utilize it"},{"speaker":"Matthew Martin","startTime":1574.61,"endTime":1581.51,"body":"for what it is, right? So like,"},{"speaker":"Matthew Martin","startTime":1574.61,"endTime":1581.51,"body":"I can think of like in I would"},{"speaker":"Matthew Martin","startTime":1581.51,"endTime":1584.27,"body":"imagine, in college, if"},{"speaker":"Matthew Martin","startTime":1581.51,"endTime":1584.27,"body":"somebody's not using it to do"},{"speaker":"Matthew Martin","startTime":1584.27,"endTime":1586.88,"body":"basic research for them to get"},{"speaker":"Matthew Martin","startTime":1584.27,"endTime":1586.88,"body":"started on a paper, they're"},{"speaker":"Matthew Martin","startTime":1586.88,"endTime":1589.94,"body":"crazy. I mean, that's exactly"},{"speaker":"Matthew Martin","startTime":1586.88,"endTime":1589.94,"body":"what I would be doing. I'd go"},{"speaker":"Matthew Martin","startTime":1589.94,"endTime":1593.06,"body":"and say, Hey, tell me five books"},{"speaker":"Matthew Martin","startTime":1589.94,"endTime":1593.06,"body":"I need to read about this or"},{"speaker":"Matthew Martin","startTime":1593.06,"endTime":1596.21,"body":"like, I want to make this point,"},{"speaker":"Matthew Martin","startTime":1593.06,"endTime":1596.21,"body":"give me some citations that"},{"speaker":"Matthew Martin","startTime":1596.21,"endTime":1599.57,"body":"would help me strengthen this"},{"speaker":"Matthew Martin","startTime":1596.21,"endTime":1599.57,"body":"argument. Now, I think the"},{"speaker":"Matthew Martin","startTime":1599.57,"endTime":1602.87,"body":"important thing to teach them"},{"speaker":"Matthew Martin","startTime":1599.57,"endTime":1602.87,"body":"and I tell my kids now, too, is"},{"speaker":"Matthew Martin","startTime":1602.87,"endTime":1606.95,"body":"like, go check it, right. When"},{"speaker":"Matthew Martin","startTime":1602.87,"endTime":1606.95,"body":"it tells you this, like go"},{"speaker":"Matthew Martin","startTime":1606.95,"endTime":1610.43,"body":"validate that it is accurate."},{"speaker":"Matthew Martin","startTime":1606.95,"endTime":1610.43,"body":"And I think that's probably the"},{"speaker":"Matthew Martin","startTime":1610.49,"endTime":1615.38,"body":"biggest thing right now. Now by"},{"speaker":"Matthew Martin","startTime":1610.49,"endTime":1615.38,"body":"the time they get to the career"},{"speaker":"Matthew Martin","startTime":1615.38,"endTime":1618.44,"body":"field, I hope that somebody has"},{"speaker":"Matthew Martin","startTime":1615.38,"endTime":1618.44,"body":"developed a way to detect"},{"speaker":"Matthew Martin","startTime":1618.44,"endTime":1621.68,"body":"hallucinations so that"},{"speaker":"Matthew Martin","startTime":1618.44,"endTime":1621.68,"body":"validation isn't as imperative"},{"speaker":"Matthew Martin","startTime":1621.68,"endTime":1624.44,"body":"as it is today. I think that's"},{"speaker":"Matthew Martin","startTime":1621.68,"endTime":1624.44,"body":"the part that's really sort of"},{"speaker":"Matthew Martin","startTime":1624.44,"endTime":1627.71,"body":"holding back Gen AI from really"},{"speaker":"Matthew Martin","startTime":1624.44,"endTime":1627.71,"body":"just completely changing the"},{"speaker":"Matthew Martin","startTime":1627.71,"endTime":1630.5,"body":"world is that you still have"},{"speaker":"Matthew Martin","startTime":1627.71,"endTime":1630.5,"body":"hallucinations that go"},{"speaker":"Matthew Martin","startTime":1630.5,"endTime":1633.5,"body":"undetected, and there's not a"},{"speaker":"Matthew Martin","startTime":1630.5,"endTime":1633.5,"body":"really good solution for"},{"speaker":"Matthew Martin","startTime":1633.65,"endTime":1637.52,"body":"identifying it and catching it."},{"speaker":"Matthew Martin","startTime":1633.65,"endTime":1637.52,"body":"Once we do that, then people can"},{"speaker":"Matthew Martin","startTime":1637.52,"endTime":1640.49,"body":"sort of fully trust it, and it's"},{"speaker":"Matthew Martin","startTime":1637.52,"endTime":1640.49,"body":"gonna go crazy. But I think,"},{"speaker":"Matthew Martin","startTime":1641.18,"endTime":1644.21,"body":"back to what you're asking, I"},{"speaker":"Matthew Martin","startTime":1641.18,"endTime":1644.21,"body":"always tell students that I talk"},{"speaker":"Matthew Martin","startTime":1644.21,"endTime":1648.41,"body":"to today, for the same thing,"},{"speaker":"Matthew Martin","startTime":1644.21,"endTime":1648.41,"body":"don't worry about what's cool,"},{"speaker":"Matthew Martin","startTime":1648.44,"endTime":1651.83,"body":"what technology's going crazy,"},{"speaker":"Matthew Martin","startTime":1648.44,"endTime":1651.83,"body":"or whatever, just find something"},{"speaker":"Matthew Martin","startTime":1651.83,"endTime":1655.1,"body":"you're passionate about and"},{"speaker":"Matthew Martin","startTime":1651.83,"endTime":1655.1,"body":"you'll figure it out from there."},{"speaker":"Matthew Martin","startTime":1655.1,"endTime":1658.73,"body":"Like, don't chase the hype"},{"speaker":"Matthew Martin","startTime":1655.1,"endTime":1658.73,"body":"cycle, it all changes so fast."},{"speaker":"Matthew Martin","startTime":1658.79,"endTime":1660.92,"body":"You know, the people that are"},{"speaker":"Matthew Martin","startTime":1658.79,"endTime":1660.92,"body":"going into careers as prompt"},{"speaker":"Matthew Martin","startTime":1660.92,"endTime":1664.61,"body":"engineers are going to be, you"},{"speaker":"Matthew Martin","startTime":1660.92,"endTime":1664.61,"body":"look back, when I first got into"},{"speaker":"Matthew Martin","startTime":1664.61,"endTime":1667.79,"body":"security, you know, being like"},{"speaker":"Matthew Martin","startTime":1664.61,"endTime":1667.79,"body":"an MCSE was like the greatest"},{"speaker":"Matthew Martin","startTime":1667.79,"endTime":1671.21,"body":"thing ever and now you can hire,"},{"speaker":"Matthew Martin","startTime":1667.79,"endTime":1671.21,"body":"you know, a ton of them for"},{"speaker":"Matthew Martin","startTime":1671.36,"endTime":1675.74,"body":"peanuts, right? So I just think"},{"speaker":"Matthew Martin","startTime":1671.36,"endTime":1675.74,"body":"don't chase it. You just figure"},{"speaker":"Matthew Martin","startTime":1675.74,"endTime":1677.18,"body":"out what you're passionate"},{"speaker":"Matthew Martin","startTime":1675.74,"endTime":1677.18,"body":"about, if you're passionate"},{"speaker":"Matthew Martin","startTime":1677.18,"endTime":1680.21,"body":"about AI, cool, learn how it"},{"speaker":"Matthew Martin","startTime":1677.18,"endTime":1680.21,"body":"works. So you can learn how to"},{"speaker":"Matthew Martin","startTime":1680.21,"endTime":1683.66,"body":"make it better. And that can be"},{"speaker":"Matthew Martin","startTime":1680.21,"endTime":1683.66,"body":"a really cool career path,"},{"speaker":"Matthew Martin","startTime":1683.72,"endTime":1686.69,"body":"right? How can we integrate it"},{"speaker":"Matthew Martin","startTime":1683.72,"endTime":1686.69,"body":"into different applications and"},{"speaker":"Matthew Martin","startTime":1686.69,"endTime":1690.5,"body":"have it do different things? Not"},{"speaker":"Matthew Martin","startTime":1686.69,"endTime":1690.5,"body":"just be really great at using"},{"speaker":"Matthew Martin","startTime":1690.5,"endTime":1692.24,"body":"the tool, but like, learn how it"},{"speaker":"Matthew Martin","startTime":1690.5,"endTime":1692.24,"body":"works."},{"speaker":"Aaron Bock","startTime":1692.78,"endTime":1695.63,"body":"So, Keith, I know"},{"speaker":"Aaron Bock","startTime":1692.78,"endTime":1695.63,"body":"you've got a question coming up,"},{"speaker":"Aaron Bock","startTime":1695.63,"endTime":1699.08,"body":"but I kind of want to ask a"},{"speaker":"Aaron Bock","startTime":1695.63,"endTime":1699.08,"body":"follow up right there. You"},{"speaker":"Aaron Bock","startTime":1699.08,"endTime":1703.16,"body":"mentioned know how it works. We"},{"speaker":"Aaron Bock","startTime":1699.08,"endTime":1703.16,"body":"kind of jumped in, like, how"},{"speaker":"Aaron Bock","startTime":1703.16,"endTime":1708.35,"body":"does generative AI work? Like,"},{"speaker":"Aaron Bock","startTime":1703.16,"endTime":1708.35,"body":"how is it actually working? Like"},{"speaker":"Aaron Bock","startTime":1708.35,"endTime":1710.12,"body":"what do people need to know"},{"speaker":"Aaron Bock","startTime":1708.35,"endTime":1710.12,"body":"about that?"},{"speaker":"Matthew Martin","startTime":1710.45,"endTime":1713.63,"body":"Yes, at a high"},{"speaker":"Matthew Martin","startTime":1710.45,"endTime":1713.63,"body":"level, right, without without"},{"speaker":"Matthew Martin","startTime":1713.63,"endTime":1716.87,"body":"going way too much into it, it"},{"speaker":"Matthew Martin","startTime":1713.63,"endTime":1716.87,"body":"uses like you basically ask it"},{"speaker":"Matthew Martin","startTime":1716.87,"endTime":1720.14,"body":"the question, then it vectorizes"},{"speaker":"Matthew Martin","startTime":1716.87,"endTime":1720.14,"body":"it, you know, then you're going"},{"speaker":"Matthew Martin","startTime":1720.17,"endTime":1723.89,"body":"in, you're sort of, the best way"},{"speaker":"Matthew Martin","startTime":1720.17,"endTime":1723.89,"body":"to describe it. So when it's"},{"speaker":"Matthew Martin","startTime":1723.89,"endTime":1726.68,"body":"trying to figure out, so how to"},{"speaker":"Matthew Martin","startTime":1723.89,"endTime":1726.68,"body":"respond back and how to"},{"speaker":"Matthew Martin","startTime":1726.68,"endTime":1730.94,"body":"interpret, it's sort of guessing"},{"speaker":"Matthew Martin","startTime":1726.68,"endTime":1730.94,"body":"what the next word is based on"},{"speaker":"Matthew Martin","startTime":1730.94,"endTime":1734.12,"body":"everything it knows. And so when"},{"speaker":"Matthew Martin","startTime":1730.94,"endTime":1734.12,"body":"you're building a solution, what"},{"speaker":"Matthew Martin","startTime":1734.12,"endTime":1738.08,"body":"you're really trying to do is"},{"speaker":"Matthew Martin","startTime":1734.12,"endTime":1738.08,"body":"figure out when an employee asks"},{"speaker":"Matthew Martin","startTime":1738.11,"endTime":1741.47,"body":"the bot a question, for example,"},{"speaker":"Matthew Martin","startTime":1738.11,"endTime":1741.47,"body":"it's trying to figure out where"},{"speaker":"Matthew Martin","startTime":1741.47,"endTime":1743.87,"body":"do I get that answer from,"},{"speaker":"Matthew Martin","startTime":1741.47,"endTime":1743.87,"body":"right? And so what you're"},{"speaker":"Matthew Martin","startTime":1743.87,"endTime":1747.62,"body":"training it on is, do you want"},{"speaker":"Matthew Martin","startTime":1743.87,"endTime":1747.62,"body":"it to go out into the world to"},{"speaker":"Matthew Martin","startTime":1747.62,"endTime":1750.56,"body":"the public and get the answer?"},{"speaker":"Matthew Martin","startTime":1747.62,"endTime":1750.56,"body":"Do you want it to go internally"},{"speaker":"Matthew Martin","startTime":1750.56,"endTime":1753.62,"body":"to get an answer, right,"},{"speaker":"Matthew Martin","startTime":1750.56,"endTime":1753.62,"body":"whatever. So it goes and does"},{"speaker":"Matthew Martin","startTime":1753.62,"endTime":1756.38,"body":"that, I guess it goes internally"},{"speaker":"Matthew Martin","startTime":1753.62,"endTime":1756.38,"body":"goes and finds the documents"},{"speaker":"Matthew Martin","startTime":1756.38,"endTime":1759.29,"body":"that's going to support that"},{"speaker":"Matthew Martin","startTime":1756.38,"endTime":1759.29,"body":"answer, then it converts it back"},{"speaker":"Matthew Martin","startTime":1759.29,"endTime":1763.58,"body":"and goes into the large language"},{"speaker":"Matthew Martin","startTime":1759.29,"endTime":1763.58,"body":"model, kicks it back out as the"},{"speaker":"Matthew Martin","startTime":1764.27,"endTime":1767.18,"body":"the answer in English, right, or"},{"speaker":"Matthew Martin","startTime":1764.27,"endTime":1767.18,"body":"whatever language you're using."},{"speaker":"Matthew Martin","startTime":1767.63,"endTime":1769.73,"body":"And there are some solutions out"},{"speaker":"Matthew Martin","startTime":1767.63,"endTime":1769.73,"body":"that are really cool that it'll"},{"speaker":"Matthew Martin","startTime":1769.73,"endTime":1772.64,"body":"give you back like the source"},{"speaker":"Matthew Martin","startTime":1769.73,"endTime":1772.64,"body":"citation where the documents"},{"speaker":"Matthew Martin","startTime":1772.64,"endTime":1775.52,"body":"that pulled it from, the other"},{"speaker":"Matthew Martin","startTime":1772.64,"endTime":1775.52,"body":"ones are just gonna give you the"},{"speaker":"Matthew Martin","startTime":1775.61,"endTime":1779.33,"body":"the answer. But that's a super"},{"speaker":"Matthew Martin","startTime":1775.61,"endTime":1779.33,"body":"high level, sort of how it how"},{"speaker":"Matthew Martin","startTime":1779.33,"endTime":1781.82,"body":"it flows go into much more"},{"speaker":"Matthew Martin","startTime":1779.33,"endTime":1781.82,"body":"detail, we'll probably need"},{"speaker":"Matthew Martin","startTime":1781.82,"endTime":1782.3,"body":"another."},{"speaker":"Keith Hawkey","startTime":1783.02,"endTime":1785.54,"body":"One of the ways"},{"speaker":"Keith Hawkey","startTime":1783.02,"endTime":1785.54,"body":"I've heard it been described as"},{"speaker":"Keith Hawkey","startTime":1785.6,"endTime":1790.28,"body":"effectively there's, you have a"},{"speaker":"Keith Hawkey","startTime":1785.6,"endTime":1790.28,"body":"bot that's in charge of creating"},{"speaker":"Keith Hawkey","startTime":1790.28,"endTime":1795.08,"body":"bots, you have a bot that's in"},{"speaker":"Keith Hawkey","startTime":1790.28,"endTime":1795.08,"body":"charge of the tests and you"},{"speaker":"Keith Hawkey","startTime":1795.08,"endTime":1798.29,"body":"know, you might have the bot it"},{"speaker":"Keith Hawkey","startTime":1795.08,"endTime":1798.29,"body":"creates variations of different"},{"speaker":"Keith Hawkey","startTime":1798.29,"endTime":1801.44,"body":"bots. Let's say you have 100 of"},{"speaker":"Keith Hawkey","startTime":1798.29,"endTime":1801.44,"body":"them. They all take the same"},{"speaker":"Keith Hawkey","startTime":1801.44,"endTime":1804.98,"body":"test. And typically, it's a very"},{"speaker":"Keith Hawkey","startTime":1801.44,"endTime":1804.98,"body":"simple test like do you"},{"speaker":"Keith Hawkey","startTime":1804.98,"endTime":1810.83,"body":"recognize a strawberry in this"},{"speaker":"Keith Hawkey","startTime":1804.98,"endTime":1810.83,"body":"image, and 0.11% of the bots"},{"speaker":"Keith Hawkey","startTime":1810.86,"endTime":1813.95,"body":"recognize that there's a"},{"speaker":"Keith Hawkey","startTime":1810.86,"endTime":1813.95,"body":"strawberry in the image. And"},{"speaker":"Keith Hawkey","startTime":1813.95,"endTime":1816.53,"body":"then the testing bot says, Hey,"},{"speaker":"Keith Hawkey","startTime":1813.95,"endTime":1816.53,"body":"this is everyone who passed,"},{"speaker":"Keith Hawkey","startTime":1816.68,"endTime":1819.53,"body":"this is everyone who failed,"},{"speaker":"Keith Hawkey","startTime":1816.68,"endTime":1819.53,"body":"then the bot that is creating"},{"speaker":"Keith Hawkey","startTime":1819.56,"endTime":1822.77,"body":"new versions of that bot looks"},{"speaker":"Keith Hawkey","startTime":1819.56,"endTime":1822.77,"body":"at the one that succeeded and"},{"speaker":"Keith Hawkey","startTime":1822.77,"endTime":1825.53,"body":"makes slight variations, but"},{"speaker":"Keith Hawkey","startTime":1822.77,"endTime":1825.53,"body":"much, much more similar to the"},{"speaker":"Keith Hawkey","startTime":1825.53,"endTime":1827.9,"body":"one that passed the test. And"},{"speaker":"Keith Hawkey","startTime":1825.53,"endTime":1827.9,"body":"then they take the test again,"},{"speaker":"Keith Hawkey","startTime":1827.96,"endTime":1832.61,"body":"and you move from like 0.0001%,"},{"speaker":"Keith Hawkey","startTime":1827.96,"endTime":1832.61,"body":"to 0.0002%, and eventually get"},{"speaker":"Keith Hawkey","startTime":1832.61,"endTime":1836.93,"body":"up to an acceptable level,"},{"speaker":"Keith Hawkey","startTime":1832.61,"endTime":1836.93,"body":"which, you know, a lot of these"},{"speaker":"Keith Hawkey","startTime":1836.93,"endTime":1840.11,"body":"AI companies from the experience"},{"speaker":"Keith Hawkey","startTime":1836.93,"endTime":1840.11,"body":"that I've had, they're very"},{"speaker":"Keith Hawkey","startTime":1840.14,"endTime":1843.5,"body":"singular with the problem"},{"speaker":"Keith Hawkey","startTime":1840.14,"endTime":1843.5,"body":"they're trying to solve. It's"},{"speaker":"Keith Hawkey","startTime":1843.5,"endTime":1848.78,"body":"not broad. They, when it comes"},{"speaker":"Keith Hawkey","startTime":1843.5,"endTime":1848.78,"body":"to school systems, I'm working"},{"speaker":"Keith Hawkey","startTime":1848.78,"endTime":1853.52,"body":"with a school system that would"},{"speaker":"Keith Hawkey","startTime":1848.78,"endTime":1853.52,"body":"like to recognize intruders that"},{"speaker":"Keith Hawkey","startTime":1853.52,"endTime":1856.64,"body":"have weapons that are entering"},{"speaker":"Keith Hawkey","startTime":1853.52,"endTime":1856.64,"body":"the school system. But a lot of"},{"speaker":"Keith Hawkey","startTime":1856.64,"endTime":1862.49,"body":"times these cameras, they'll"},{"speaker":"Keith Hawkey","startTime":1856.64,"endTime":1862.49,"body":"mistake, an umbrella with a"},{"speaker":"Keith Hawkey","startTime":1862.49,"endTime":1868.31,"body":"rifle or they're really great at"},{"speaker":"Keith Hawkey","startTime":1862.49,"endTime":1868.31,"body":"recognizing if there's a fight,"},{"speaker":"Keith Hawkey","startTime":1868.34,"endTime":1871.7,"body":"an escalation going on in"},{"speaker":"Keith Hawkey","startTime":1868.34,"endTime":1871.7,"body":"school, but they're not great at"},{"speaker":"Keith Hawkey","startTime":1871.7,"endTime":1876.05,"body":"recognizing what a weapon looks"},{"speaker":"Keith Hawkey","startTime":1871.7,"endTime":1876.05,"body":"like, or if a student is in an"},{"speaker":"Keith Hawkey","startTime":1876.05,"endTime":1880.07,"body":"area they're not supposed to be."},{"speaker":"Keith Hawkey","startTime":1876.05,"endTime":1880.07,"body":"So they're very focused in their"},{"speaker":"Keith Hawkey","startTime":1880.07,"endTime":1884.18,"body":"initiatives. So it's almost like"},{"speaker":"Keith Hawkey","startTime":1880.07,"endTime":1884.18,"body":"I see the future as there's a"},{"speaker":"Keith Hawkey","startTime":1884.18,"endTime":1888.05,"body":"variety of AI companies that"},{"speaker":"Keith Hawkey","startTime":1884.18,"endTime":1888.05,"body":"focus on particular issues, and"},{"speaker":"Keith Hawkey","startTime":1888.08,"endTime":1890.57,"body":"whoever is able to come up over"},{"speaker":"Keith Hawkey","startTime":1888.08,"endTime":1890.57,"body":"the top and make sense of all"},{"speaker":"Keith Hawkey","startTime":1890.57,"endTime":1894.62,"body":"these point solutions, which is"},{"speaker":"Keith Hawkey","startTime":1890.57,"endTime":1894.62,"body":"where a lot of AI comes,"},{"speaker":"Keith Hawkey","startTime":1894.89,"endTime":1898.73,"body":"generative AI companies are"},{"speaker":"Keith Hawkey","startTime":1894.89,"endTime":1898.73,"body":"today to pull them into a"},{"speaker":"Keith Hawkey","startTime":1898.73,"endTime":1902.66,"body":"singular platform to solve a"},{"speaker":"Keith Hawkey","startTime":1898.73,"endTime":1902.66,"body":"broader business problem is"},{"speaker":"Keith Hawkey","startTime":1902.66,"endTime":1905.75,"body":"where I see it going. Do you"},{"speaker":"Keith Hawkey","startTime":1902.66,"endTime":1905.75,"body":"have any comments on that Matt?"},{"speaker":"Matthew Martin","startTime":1906.05,"endTime":1908.51,"body":"Yeah, I think"},{"speaker":"Matthew Martin","startTime":1906.05,"endTime":1908.51,"body":"you're right. There's lots of"},{"speaker":"Matthew Martin","startTime":1909.08,"endTime":1912.2,"body":"improvements to be made across"},{"speaker":"Matthew Martin","startTime":1909.08,"endTime":1912.2,"body":"the board. I think what's"},{"speaker":"Matthew Martin","startTime":1912.2,"endTime":1916.04,"body":"important to realize is how much"},{"speaker":"Matthew Martin","startTime":1912.2,"endTime":1916.04,"body":"it's improved in six months,"},{"speaker":"Matthew Martin","startTime":1916.07,"endTime":1919.82,"body":"right? And like, you look at"},{"speaker":"Matthew Martin","startTime":1916.07,"endTime":1919.82,"body":"like Open AI and Chat GPT is"},{"speaker":"Matthew Martin","startTime":1919.82,"endTime":1923.51,"body":"just gets better and better and"},{"speaker":"Matthew Martin","startTime":1919.82,"endTime":1923.51,"body":"better. And I think all of it"},{"speaker":"Matthew Martin","startTime":1923.51,"endTime":1926.54,"body":"will continue down that that"},{"speaker":"Matthew Martin","startTime":1923.51,"endTime":1926.54,"body":"trend, right and know, they'll"},{"speaker":"Matthew Martin","startTime":1926.54,"endTime":1929.09,"body":"continue to get better. I think,"},{"speaker":"Matthew Martin","startTime":1926.54,"endTime":1929.09,"body":"I think what's what's"},{"speaker":"Matthew Martin","startTime":1929.09,"endTime":1932.72,"body":"interesting to watch is like,"},{"speaker":"Matthew Martin","startTime":1929.09,"endTime":1932.72,"body":"like, for example, in security,"},{"speaker":"Matthew Martin","startTime":1933.02,"endTime":1934.82,"body":"I don't know, it's a bold"},{"speaker":"Matthew Martin","startTime":1933.02,"endTime":1934.82,"body":"prediction, but it's on my"},{"speaker":"Matthew Martin","startTime":1934.82,"endTime":1936.92,"body":"prediction is within two or"},{"speaker":"Matthew Martin","startTime":1934.82,"endTime":1936.92,"body":"three years, if you're a"},{"speaker":"Matthew Martin","startTime":1936.92,"endTime":1939.86,"body":"security tool and you don't have"},{"speaker":"Matthew Martin","startTime":1936.92,"endTime":1939.86,"body":"AI as a part of your solution,"},{"speaker":"Matthew Martin","startTime":1939.86,"endTime":1943.19,"body":"you're going to be obsolete."},{"speaker":"Matthew Martin","startTime":1939.86,"endTime":1943.19,"body":"They're all have to be like, you"},{"speaker":"Matthew Martin","startTime":1943.19,"endTime":1945.56,"body":"know, you look at like, you"},{"speaker":"Matthew Martin","startTime":1943.19,"endTime":1945.56,"body":"know, in the space where I"},{"speaker":"Matthew Martin","startTime":1945.56,"endTime":1950.63,"body":"started in like email DLP, if"},{"speaker":"Matthew Martin","startTime":1945.56,"endTime":1950.63,"body":"you're not using AI there, it's"},{"speaker":"Matthew Martin","startTime":1950.63,"endTime":1953.12,"body":"not gonna last very long. It's"},{"speaker":"Matthew Martin","startTime":1950.63,"endTime":1953.12,"body":"gonna be I think, in two or"},{"speaker":"Matthew Martin","startTime":1953.12,"endTime":1955.43,"body":"three years, we'll look back on"},{"speaker":"Matthew Martin","startTime":1953.12,"endTime":1955.43,"body":"what it is today, and we'll be"},{"speaker":"Matthew Martin","startTime":1955.61,"endTime":1959.33,"body":"mind blown on the improvements,"},{"speaker":"Matthew Martin","startTime":1955.61,"endTime":1959.33,"body":"and being able to detect things"},{"speaker":"Matthew Martin","startTime":1959.33,"endTime":1962.0,"body":"and see things I think what"},{"speaker":"Matthew Martin","startTime":1959.33,"endTime":1962.0,"body":"you're hitting on is sort of the"},{"speaker":"Matthew Martin","startTime":1962.0,"endTime":1965.87,"body":"overall stuff. What I would"},{"speaker":"Matthew Martin","startTime":1962.0,"endTime":1965.87,"body":"really like to see from a sort"},{"speaker":"Matthew Martin","startTime":1965.87,"endTime":1970.25,"body":"of overarching thing is, is the"},{"speaker":"Matthew Martin","startTime":1965.87,"endTime":1970.25,"body":"sort of governance stuff around"},{"speaker":"Matthew Martin","startTime":1970.25,"endTime":1973.13,"body":"it, and what shows up on that"},{"speaker":"Matthew Martin","startTime":1970.25,"endTime":1973.13,"body":"platform to making sure that"},{"speaker":"Matthew Martin","startTime":1973.13,"endTime":1976.25,"body":"people are actually using it"},{"speaker":"Matthew Martin","startTime":1973.13,"endTime":1976.25,"body":"correctly. And that, you know,"},{"speaker":"Matthew Martin","startTime":1976.25,"endTime":1979.25,"body":"it's not going off on its own"},{"speaker":"Matthew Martin","startTime":1976.25,"endTime":1979.25,"body":"and doing some crazy stuff. And"},{"speaker":"Matthew Martin","startTime":1979.67,"endTime":1983.36,"body":"we get out of the bias. I think"},{"speaker":"Matthew Martin","startTime":1979.67,"endTime":1983.36,"body":"we see a lot of it right now."},{"speaker":"Matthew Martin","startTime":1983.42,"endTime":1988.04,"body":"And in history, we've seen"},{"speaker":"Matthew Martin","startTime":1983.42,"endTime":1988.04,"body":"plenty of examples of, you know,"},{"speaker":"Matthew Martin","startTime":1988.22,"endTime":1990.65,"body":"financial institutions that"},{"speaker":"Matthew Martin","startTime":1988.22,"endTime":1990.65,"body":"ended up giving higher credit"},{"speaker":"Matthew Martin","startTime":1990.65,"endTime":1994.52,"body":"limits to men than women,"},{"speaker":"Matthew Martin","startTime":1990.65,"endTime":1994.52,"body":"because the AI was built with"},{"speaker":"Matthew Martin","startTime":1994.55,"endTime":1998.75,"body":"bias, or we see it on image"},{"speaker":"Matthew Martin","startTime":1994.55,"endTime":1998.75,"body":"recognition, because it's"},{"speaker":"Matthew Martin","startTime":1998.75,"endTime":2002.44,"body":"trained on white guys, and it"},{"speaker":"Matthew Martin","startTime":1998.75,"endTime":2002.44,"body":"has a hard time with minorities,"},{"speaker":"Matthew Martin","startTime":2003.1,"endTime":2007.42,"body":"right. So it's historically a"},{"speaker":"Matthew Martin","startTime":2003.1,"endTime":2007.42,"body":"problem, but I do think, I'm"},{"speaker":"Matthew Martin","startTime":2007.42,"endTime":2012.07,"body":"hopeful that shortly, you know,"},{"speaker":"Matthew Martin","startTime":2007.42,"endTime":2012.07,"body":"we'll see more tools come up to"},{"speaker":"Matthew Martin","startTime":2012.16,"endTime":2015.43,"body":"help us with those things. And"},{"speaker":"Matthew Martin","startTime":2012.16,"endTime":2015.43,"body":"sort of pull it all together."},{"speaker":"Keith Hawkey","startTime":2015.52,"endTime":2020.29,"body":"Speaking of tools,"},{"speaker":"Keith Hawkey","startTime":2015.52,"endTime":2020.29,"body":"you are an advisory to the board"},{"speaker":"Keith Hawkey","startTime":2020.29,"endTime":2024.13,"body":"on a couple of AI companies, one"},{"speaker":"Keith Hawkey","startTime":2020.29,"endTime":2024.13,"body":"of them, first of all, you're"},{"speaker":"Keith Hawkey","startTime":2024.13,"endTime":2029.05,"body":"the adviser to the boards of a"},{"speaker":"Keith Hawkey","startTime":2024.13,"endTime":2029.05,"body":"company named Trustwave, they're"},{"speaker":"Keith Hawkey","startTime":2029.11,"endTime":2032.29,"body":"a generative AI company, you are"},{"speaker":"Keith Hawkey","startTime":2029.11,"endTime":2032.29,"body":"also,"},{"speaker":"Aaron Bock","startTime":2032.99,"endTime":2034.1,"body":"Trustwise,"},{"speaker":"Aaron Bock","startTime":2032.99,"endTime":2034.1,"body":"Trustwise."},{"speaker":"Keith Hawkey","startTime":2034.48,"endTime":2038.56,"body":"Excuse me. Yeah,"},{"speaker":"Keith Hawkey","startTime":2034.48,"endTime":2038.56,"body":"Trustwise. And then another one"},{"speaker":"Keith Hawkey","startTime":2038.56,"endTime":2043.81,"body":"named Stealth, that is an AI"},{"speaker":"Keith Hawkey","startTime":2038.56,"endTime":2043.81,"body":"building platform. I think it"},{"speaker":"Keith Hawkey","startTime":2043.81,"endTime":2049.6,"body":"helps organizations build their"},{"speaker":"Keith Hawkey","startTime":2043.81,"endTime":2049.6,"body":"own AI initiatives or processes."},{"speaker":"Keith Hawkey","startTime":2049.63,"endTime":2052.45,"body":"Can you talk a little bit about"},{"speaker":"Keith Hawkey","startTime":2049.63,"endTime":2052.45,"body":"what these companies do?"},{"speaker":"Matthew Martin","startTime":2053.68,"endTime":2056.08,"body":"So the company"},{"speaker":"Matthew Martin","startTime":2053.68,"endTime":2056.08,"body":"in Stealth I can't really talk"},{"speaker":"Matthew Martin","startTime":2056.08,"endTime":2061.69,"body":"about, but yeah, it's coming."},{"speaker":"Matthew Martin","startTime":2056.08,"endTime":2061.69,"body":"Trustwise is one that is working"},{"speaker":"Matthew Martin","startTime":2061.69,"endTime":2066.49,"body":"on sort of governance over AI,"},{"speaker":"Matthew Martin","startTime":2061.69,"endTime":2066.49,"body":"right, sort of figuring out how"},{"speaker":"Matthew Martin","startTime":2066.49,"endTime":2070.72,"body":"to, how to sort of help"},{"speaker":"Matthew Martin","startTime":2066.49,"endTime":2070.72,"body":"executives and business leaders"},{"speaker":"Matthew Martin","startTime":2070.75,"endTime":2074.92,"body":"understand, are there AI"},{"speaker":"Matthew Martin","startTime":2070.75,"endTime":2074.92,"body":"solutions putting bias in there?"},{"speaker":"Matthew Martin","startTime":2074.95,"endTime":2078.28,"body":"Are they having hallucinations?"},{"speaker":"Matthew Martin","startTime":2074.95,"endTime":2078.28,"body":"Are they ethical? Is it"},{"speaker":"Matthew Martin","startTime":2078.28,"endTime":2081.13,"body":"explainable? Is it auditable?"},{"speaker":"Matthew Martin","startTime":2078.28,"endTime":2081.13,"body":"Those sorts of things. So that's"},{"speaker":"Matthew Martin","startTime":2081.13,"endTime":2086.5,"body":"what that company, Trustwise is"},{"speaker":"Matthew Martin","startTime":2081.13,"endTime":2086.5,"body":"built to do. And I think it's a"},{"speaker":"Matthew Martin","startTime":2086.74,"endTime":2091.66,"body":"amazing group of people, they're"},{"speaker":"Matthew Martin","startTime":2086.74,"endTime":2091.66,"body":"one of the more fun groups of as"},{"speaker":"Matthew Martin","startTime":2091.66,"endTime":2095.02,"body":"a team that I've worked with."},{"speaker":"Matthew Martin","startTime":2091.66,"endTime":2095.02,"body":"And I'm pretty passionate about"},{"speaker":"Matthew Martin","startTime":2095.08,"endTime":2099.04,"body":"solving that problem overall."},{"speaker":"Matthew Martin","startTime":2095.08,"endTime":2099.04,"body":"Because I think there's a lot of"},{"speaker":"Matthew Martin","startTime":2099.1,"endTime":2101.02,"body":"you know, I don't want to say"},{"speaker":"Matthew Martin","startTime":2099.1,"endTime":2101.02,"body":"running wild, but there's a lot"},{"speaker":"Matthew Martin","startTime":2101.02,"endTime":2104.47,"body":"of AI out there that could use"},{"speaker":"Matthew Martin","startTime":2101.02,"endTime":2104.47,"body":"some help in just being able to"},{"speaker":"Matthew Martin","startTime":2104.65,"endTime":2109.0,"body":"articulate, you know where it is"},{"speaker":"Matthew Martin","startTime":2104.65,"endTime":2109.0,"body":"on that spectrum, right and be"},{"speaker":"Matthew Martin","startTime":2109.0,"endTime":2112.06,"body":"able to prove it out that, hey,"},{"speaker":"Matthew Martin","startTime":2109.0,"endTime":2112.06,"body":"this is good AI, we're doing it"},{"speaker":"Matthew Martin","startTime":2112.06,"endTime":2112.75,"body":"responsibly."},{"speaker":"Aaron Bock","startTime":2113.05,"endTime":2116.11,"body":"Matt, we're kind of"},{"speaker":"Aaron Bock","startTime":2113.05,"endTime":2116.11,"body":"coming up on time so one of our"},{"speaker":"Aaron Bock","startTime":2116.14,"endTime":2120.34,"body":"final questions that we ask all"},{"speaker":"Aaron Bock","startTime":2116.14,"endTime":2120.34,"body":"of our guests, and feel free to"},{"speaker":"Aaron Bock","startTime":2120.34,"endTime":2123.64,"body":"share any other closing or final"},{"speaker":"Aaron Bock","startTime":2120.34,"endTime":2123.64,"body":"thoughts, but you know, we say,"},{"speaker":"Aaron Bock","startTime":2123.64,"endTime":2125.77,"body":"you know, if you could speak to"},{"speaker":"Aaron Bock","startTime":2123.64,"endTime":2125.77,"body":"the whole world, you've got 10"},{"speaker":"Aaron Bock","startTime":2125.77,"endTime":2127.93,"body":"million people listening to you"},{"speaker":"Aaron Bock","startTime":2125.77,"endTime":2127.93,"body":"all at once, and you get to"},{"speaker":"Aaron Bock","startTime":2127.93,"endTime":2131.77,"body":"give, you know, a piece of"},{"speaker":"Aaron Bock","startTime":2127.93,"endTime":2131.77,"body":"advice, or you get to share some"},{"speaker":"Aaron Bock","startTime":2131.77,"endTime":2134.26,"body":"piece of knowledge with them"},{"speaker":"Aaron Bock","startTime":2131.77,"endTime":2134.26,"body":"that you really want them to"},{"speaker":"Aaron Bock","startTime":2134.26,"endTime":2137.92,"body":"hear, can be related to Gen AI,"},{"speaker":"Aaron Bock","startTime":2134.26,"endTime":2137.92,"body":"can be related to anything else"},{"speaker":"Aaron Bock","startTime":2137.92,"endTime":2141.22,"body":"you've learned in your career."},{"speaker":"Aaron Bock","startTime":2137.92,"endTime":2141.22,"body":"What is that advice and what is"},{"speaker":"Aaron Bock","startTime":2141.22,"endTime":2142.81,"body":"that knowledge that you would"},{"speaker":"Aaron Bock","startTime":2141.22,"endTime":2142.81,"body":"share?"},{"speaker":"Matthew Martin","startTime":2142.99,"endTime":2145.69,"body":"And it probably,"},{"speaker":"Matthew Martin","startTime":2142.99,"endTime":2145.69,"body":"I would say, if I only have one"},{"speaker":"Matthew Martin","startTime":2145.69,"endTime":2148.3,"body":"thing to say, it's not going to"},{"speaker":"Matthew Martin","startTime":2145.69,"endTime":2148.3,"body":"be about Gen AI, it's gonna be"},{"speaker":"Matthew Martin","startTime":2148.9,"endTime":2153.97,"body":"dream big and don't give up on"},{"speaker":"Matthew Martin","startTime":2148.9,"endTime":2153.97,"body":"it. Figure out what you want to"},{"speaker":"Matthew Martin","startTime":2153.97,"endTime":2197.14,"body":"do, what you want to be, and"},{"speaker":"Matthew Martin","startTime":2153.97,"endTime":2197.14,"body":"don't stop until you get it."},{"speaker":"Aaron Bock","startTime":2157.54,"endTime":2160.003,"body":"I love it. That's"},{"speaker":"Aaron Bock","startTime":2157.54,"endTime":2160.003,"body":"great advice in anything, not"},{"speaker":"Aaron Bock","startTime":2160.056,"endTime":2163.201,"body":"just what we're talking about"},{"speaker":"Aaron Bock","startTime":2160.056,"endTime":2163.201,"body":"today. Matt, thank you so much"},{"speaker":"Aaron Bock","startTime":2163.254,"endTime":2166.399,"body":"for joining us on the show. I"},{"speaker":"Aaron Bock","startTime":2163.254,"endTime":2166.399,"body":"think our listeners will enjoy"},{"speaker":"Aaron Bock","startTime":2166.452,"endTime":2169.492,"body":"this one greatly. I think"},{"speaker":"Aaron Bock","startTime":2166.452,"endTime":2169.492,"body":"there's probably enough here for"},{"speaker":"Aaron Bock","startTime":2169.545,"endTime":2172.585,"body":"part two at some point and we"},{"speaker":"Aaron Bock","startTime":2169.545,"endTime":2172.585,"body":"can maybe look, do it a year"},{"speaker":"Aaron Bock","startTime":2172.638,"endTime":2176.045,"body":"from now and look back how young"},{"speaker":"Aaron Bock","startTime":2172.638,"endTime":2176.045,"body":"and dumb we were with AI at this"},{"speaker":"Aaron Bock","startTime":2176.098,"endTime":2179.191,"body":"point in 23. But once again,"},{"speaker":"Aaron Bock","startTime":2176.098,"endTime":2179.191,"body":"thanks for joining for all our"},{"speaker":"Aaron Bock","startTime":2179.243,"endTime":2182.388,"body":"listeners out there. If you are"},{"speaker":"Aaron Bock","startTime":2179.243,"endTime":2182.388,"body":"just listening to us for the"},{"speaker":"Aaron Bock","startTime":2182.441,"endTime":2185.324,"body":"first time, thank you. Subscribe"},{"speaker":"Aaron Bock","startTime":2182.441,"endTime":2185.324,"body":"to us on your favorite"},{"speaker":"Aaron Bock","startTime":2185.377,"endTime":2188.417,"body":"podcasting station, give us"},{"speaker":"Aaron Bock","startTime":2185.377,"endTime":2188.417,"body":"feedback or reach out to Keith"},{"speaker":"Aaron Bock","startTime":2188.47,"endTime":2191.248,"body":"and I on LinkedIn and we're"},{"speaker":"Aaron Bock","startTime":2188.47,"endTime":2191.248,"body":"always happy to entertain"},{"speaker":"Aaron Bock","startTime":2191.3,"endTime":2194.446,"body":"episodes or guests out there. So"},{"speaker":"Aaron Bock","startTime":2191.3,"endTime":2194.446,"body":"thanks for listening. Matt,"},{"speaker":"Aaron Bock","startTime":2194.498,"endTime":2197.801,"body":"thanks for joining. Keith, have"},{"speaker":"Aaron Bock","startTime":2194.498,"endTime":2197.801,"body":"a great day. And IT does matter"},{"speaker":"Aaron Bock","startTime":2197.853,"endTime":2198.85,"body":"so thanks everyone."},{"speaker":"Narrator","startTime":2198.0,"endTime":2203.31,"body":"Thanks for listening."},{"speaker":"Narrator","startTime":2198.0,"endTime":2203.31,"body":"The IT Matters podcast is"},{"speaker":"Narrator","startTime":2203.31,"endTime":2206.22,"body":"produced by Opkalla, an IT"},{"speaker":"Narrator","startTime":2203.31,"endTime":2206.22,"body":"advisory firm that helps"},{"speaker":"Narrator","startTime":2206.22,"endTime":2210.03,"body":"businesses navigate the vast and"},{"speaker":"Narrator","startTime":2206.22,"endTime":2210.03,"body":"complex IT marketplace. Learn"},{"speaker":"Narrator","startTime":2210.03,"endTime":2212.79,"body":"more about Opkalla at"},{"speaker":"Narrator","startTime":2210.03,"endTime":2212.79,"body":"opkalla.com."}]}