GTM Made Simple

Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.You have to transform to fit your market.On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.What we discussed:The M in the MOVE frameworkThe call to action for companiesThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Show Notes

Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.

You have to transform to fit your market.

On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.

What we discussed:


  • The M in the MOVE framework
  • The call to action for companies


This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.



What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?