Album 2 Track 23 – Julie Cary, Longtime CMO, most recently at Belks where she was Chief Customer Officer and twelve year run as CMO at LaQuinta Inns and Suites. Prior to LaQuinta, Julie worked in a variety of ever increasing marketing roles with Dean Foods, Gerber and Ralston-Purina.

Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include:

• You can talk about your values, but you must LIVE them

• The art of balancing brand communication with humor

• “Make coming to work the best part of an employee’s day”

• Using tech to drive brand differentiation

• The Franchise Whisperer

• For marketers, think “Business people first, marketers second.”

• Try and avoid fashion debate with your daughter!

#juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer

What is Brands, Beats & Bytes?

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck