In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.
October 18, 2024
October 18, 2024
Creators & Guests
Host
Amy Santopietro
Amy Santopietro serves as the Director of Consumer Insights and Market Research at Mass General Brigham, where she is passionate about the organization’s mission of ensuring equitable care for all. In this role, she oversees patient and consumer research across marketing, patient experience, and digital, among other areas. Prior to working at Mass General Brigham, Amy spent six years at TJX where she supported consumer insights for HomeGoods, worked on the launch of Homesense in the US, and later led both store and digital customer experience across all five US brands. Amy began her career in market research accidentally, when it was a small part of her first role out of college as a media planner. She soon realized she much preferred consumer insights to media planning as she was fascinated by understanding consumer motivations and behavior. Since her early days in the media agency world, Amy has worked across a number of industries including pharma, food and beverage, retail, and now healthcare. Amy is also the current Director of Memberships for the Insights Association North Atlantic chapter. This is an all-volunteer based non-profit that is dedicated to furthering both insights and insights professionals across the New England region. This is Amy’s second year volunteering with the chapter. She also sits on the IDEA Council board, which is a subset of the national Insights Association and was created to promote ongoing inclusion, equity, and access in market research for both respondents and researchers. When she’s not working, you can find Amy hanging out with her two small children, running, or cheering on the Boston Red Sox.
Host
Melissa Barrios
Melissa Barrios brings over 25 years of experience in the market research industry, having begun her career at Dynata and now serving as Director of Client Development at InnovateMR. Over the years, she has honed her expertise across a wide array of market research disciplines, including phone and online sampling, full-service project management, survey design, data analysis, reporting, sales support, and bidding. Melissa’s strategic insights and leadership have played a pivotal role in delivering innovative, high-quality research solutions to clients on a global scale. Beyond her professional achievements, Melissa is deeply committed to driving positive change in the industry. She serves on the board of the Insights Association North Atlantic Chapter as the Director of Diversity, Equity, and Inclusion, where she leads initiatives that promote inclusivity and equitable opportunities for all. Her work exemplifies her dedication to fostering a collaborative and diverse research community.
Producer
Joe Lamson
Currently responsible for leading the Forsta existing strategic client growth in North America. Prior career positions included leadership and individual contributor roles in Business Development as well as operations at Kantar(GMI/Lightspeed) as well as Harris Interactive. Expertise in Software sales/deployment/management as well as operation execution in the research and experience industry.
Producer
Marissa Fohlin
Marissa has been working in market research since 2012, and her passion for the industry drives a continuous focus on improvement and delivering outstanding results on every project she supports. She specializes in managing complex research projects, fostering strong vendor relationships, and strategic client management. With extensive experience in both quantitative and qualitative research, Marissa ensures that every project—from initial design to final analysis—meets the highest standards. Since 2018, Marissa has served as the Communications Director for the Insights Association North Atlantic Chapter, contributing to the community that has played a significant role in her career. Marissa is also honored and excited to be involved with the DEI Matters podcast, where topics of diversity, equity, and inclusion within the insights field are explored, fostering impactful and thought-provoking discussions.
Editor
Veeraj Keshwala
What is DEI Matters: Insights Association North Atlantic Chapter?
Welcome to DEI Matters, the new podcast from the Insights Association North Atlantic Chapter! In this introductory episode, you'll meet our hosts and discover what Diversity, Equity, and Inclusion mean to them personally. We'll explore why DEI is not just important on an individual level, but also crucial for the insights community as a whole. Join us on this journey to understand how embracing DEI can enhance our work and drive impactful change.