S01 E09: Daniel Curtis, Founder & CEO of Robb Vices

Daniel Curtis, founder & CEO of Robb Vices talks with Scott Kerr about his luxury subscription box, which was born out of his family's company Robb Report Magazine. He talks about how an epiphany moment with a top client led him to create the idea of a luxury subscription box; Curtis shares how he and his team look at current and emerging global trends to come up with the box themes and products each month; He talks about having a "built-in word-of-mouth marketing backbone" that grows their business, and how it takes a true open mind to subscribe to unknown luxury products; Curtis also discusses how he keeps churn rates low, subscribers engaged between box deliveries, and measuring success. Finally, he offers some tips to anyone thinking about getting into the subscription box business. Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: [e-mail]

What is The Luxury Item with Scott Kerr?

Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

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