Inside BS Show

Here’s the quickest way to get referrals and sell to new clients: Leverage relationships you’ve built with the people in your personal network – the family, friends, and acquaintances who know, like, and trust you. Relationship based sales are efficient and effective for winning long-term clients who’ll be a boon to your business.

We each have a natural network of about 250 people. Think of all the people on your email contacts list. Your extended family, former coworkers, buddies from college, and everyone else on that list are your ticket to meeting new potential clients.

In this video, I talk about how to leverage relationships you’ve already established in order to create new sales relationships. When the people in your personal network introduce you to the folks in their own networks, BOOM – you’ve got new sales leads.

Devote some time and attention to your current relationships. Use any relationship management system to keep track of contact names, email addresses, and correspondence. Send out personalized emails and follow up with phone calls. Keep in touch WEEKLY.

When you reconnect with people, ask how you might help them with their endeavors, and share how things are going for you. You want everyone – even Grandma – to understand what you do and what separates you from your competition.

It’s important to make your relationships symbiotic. As you leverage relationships to benefit your sales, also look for ways to deliver value to your network. Introduce the people in your personal network to one another, if it helps with their goals or problems.

If you’re overlooking your natural network, you’re leaving money on the table. Reach out to the people you know – it’s the fastest, easiest way to get golden referrals and make lucrative sales!

Show Notes

Here’s the quickest way to get referrals and sell to new clients: Leverage relationships you’ve built with the people in your personal network – the family, friends, and acquaintances who know, like, and trust you. Relationship based sales are efficient and effective for winning long-term clients who’ll be a boon to your business.


We each have a natural network of about 250 people. Think of all the people on your email contacts list. Your extended family, former coworkers, buddies from college, and everyone else on that list are your ticket to meeting new potential clients.


In this video, I talk about how to leverage relationships you’ve already established in order to create new sales relationships. When the people in your personal network introduce you to the folks in their own networks, BOOM – you’ve got new sales leads. 


Devote some time and attention to your current relationships. Use any relationship management system to keep track of contact names, email addresses, and correspondence. Send out personalized emails and follow up with phone calls. Keep in touch WEEKLY.


When you reconnect with people, ask how you might help them with their endeavors, and share how things are going for you. You want everyone – even Grandma – to understand what you do and what separates you from your competition. 


It’s important to make your relationships symbiotic. As you leverage relationships to benefit your sales, also look for ways to deliver value to your network. Introduce the people in your personal network to one another, if it helps with their goals or problems. 


If you’re overlooking your natural network, you’re leaving money on the table. Reach out to the people you know – it’s the fastest, easiest way to get golden referrals and make lucrative sales!

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.