Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski

Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. 

Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build.

The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month, automates the admin that was eating 10–20% of everyone's week, and made several planned hires unnecessary.

We discuss: 

• How marketing and growth teams are evolving in real time
• Why the marketers of the future will be “systems thinkers”
• The reason most marketers don’t utilize AI tools to their full potential
• How he scaled a personal OS into something his whole team runs on
• The newsletter sponsorship system that runs itself
• Matt’s session start and end workflows that keep Claude Code sessions from spiraling into chaos

***Connect with Matt***

• LinkedIn: https://www.linkedin.com/in/mswulinski/ 
• Wispr Flow: https://wisprflow.ai/

***Connect with Profound***

• Website: https://tryprofound.com
• LinkedIn: https://www.linkedin.com/company/tryprofound/
• X: https://x.com/tryprofound
• Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer
• Profound University: https://university.tryprofound.com/

***Resources Mentioned***

• Matt’s Claude Skills Explainer document: https://drive.google.com/file/d/1UuQoeQSzXoc6hH055lbz0h9P6QLYciUT/view?usp=sharing
• Matt’s Claude Skills Files: Session Start, Session End, and the Sponsorship Copy Waterfall (Drop them into Claude Code to try them): https://hub.tryprofound.com/hubfs/wispr-flow-claude-skills.zip
• Dub.co for affiliate and tracking link management: https://dub.co/
• Claude Code: what Matt used to build his marketing OS: https://claude.ai/code 
• Wispr Flow: Matt's company; voice-to-text tool he uses to dictate prompts across all his sessions https://wisprflow.ai/
• VS Code, where Matt runs his Claude Code sessions: https://code.visualstudio.com/
• Linear, the project management tool integrated into Matt's OS for task assignment: https://linear.app/
• Hex: Matt's BI tool, referenced when pulling live data into reports https://hex.tech/
• GitHub: used to version control and share the Wispr Flow Marketing OS across the team https://github.com/
• Logitech MX Master 4 Mouse, the hardware Matt uses to navigate between sessions hands-free with Wispr Flow: https://shorturl.at/FlKsu

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

What is The Marketing Engineer?

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste.

Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.

From Profound, the company building the workbench for the Marketing Engineer.

New episodes every two weeks.