The Authority Builder Podcast

Most business owners spend about 20% of their time generating leads to grow the business. It’s a fraction of what you need. As a business owner, it’s easy to get bogged down in the day-to-day. Administrative tasks and the like. It keeps you busy, and you feel like you’ve accomplished something at the end of the day. But to propel real growth, you have to focus more on business development, specifically generating a steady stream of good quality leads.

Show Notes

Most business owners spend about 20% of their time generating leads to grow the business. It’s a fraction of what you need.
 
As a business owner, it’s easy to get bogged down in the day-to-day. Administrative tasks and the like. It keeps you busy, and you feel like you’ve accomplished something at the end of the day. But to propel real growth, you have to focus more on business development, specifically generating a steady stream of good quality leads.
 
Marketing is the answer. But it’s easy to go wrong there too, using channels that aren’t appropriate for your business or target market. You’re reaching people with your message… but it’s the wrong people. 
 
Let’s explore a more systematic approach, one that works for your business. Tune in to discover…

  • The layered approach to marketing

  • A hidden danger to your business’s longevity

  • The importance of follow-up – and how to keep new leads “warm”

  • A one-two punch approach to lead generation

  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States