Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica.
Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.
Here are some of the most valuable moments in our conversation:
14:31 - 5 Ways To Build Anticipation For Your Product
25:59 - How To Monetize A Free Community
36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)
Show Notes
To Connect with Melanie and Kathleen:
To connect with Josh Spector:
Intro Music Provided By Uppbeat
What is Clients from Content?
Clients From Content is a no-fluff podcast that gives you proven strategies to get more leads, sales, and customers from the content you create.
In each episode, you get to eavesdrop as content strategist Josh Spector coaches one of his clients on how to use content to grow their business and accomplish their goals.