Paris Talks Marketing

Bryan Clayton is the CEO and co-founder of GreenPal. It's an online marketplace that connects homeowners with Local lawn care professionals. Entrepreneur magazine called GreenPal the “Uber for lawn care”. No doubt, it has over 200,000 active users completing thousands of daily transactions.

Before starting GreenPal, Bryan founded Peachtree Inc., one of the largest landscaping companies in Tennessee. Peachtree Inc grew over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, and marketing. But most of all, he knows how to bootstrap businesses from zero revenue to profitability and exit.

Listen to the episode with Bryan to find out his success story of growing a business from 0 to 8 figures with no outside capital.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Bryan and Paris discussed in this episode:

• (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup
• (8:48) How to resist the temptation to expand into other product categories
• (13:44) How local SEO turned GreenPal into a success story
• (15:45) What's the best local SEO strategy to compete with
• (33:19) How a bootstrapped business beat its funded competitors
• (36:19) The “Atomic Habits” of starting a business and getting it going

Resources Mentioned:
Book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear

Guest:
Instagram
LinkedIn
GreenPal

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.