Episode 100: The Strategic Pivot of @Lamb.and.Littles - From Dog Account to 140k Followers in Less Than a Year

Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat.

The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping)  and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

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What is Brand Meet Creator?

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media.

After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.

Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.

Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.

As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.

So pull up a chair and grab a notebook … it's time to shed some light on this industry.