P is for Profit

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Summary

Despite what the pundits might say, email marketing is still very much a force to be reckoned. For most companies, says Austin Brawner, it’s still the #1 or #2 marketing channel. But that doesn’t mean you can simply build a list and start sending messages. As the CEO of Brand Growth Experts, Austin has seen first-hand that email campaigns today must be super-targeted and strategically thought out to have an impact.

Show Notes

Despite what the pundits might say, email marketing is still very much a force to be reckoned. For most companies, says Austin Brawner, it’s still the #1 or #2 marketing channel.
 
But that doesn’t mean you can simply build a list and start sending messages. As the CEO of Brand Growth Experts, Austin has seen first-hand that email campaigns today must be super-targeted and strategically thought out to have an impact. 
 
We talk about what today’s effective email campaign look like, from the content to the offer to the audience that you try to reach. And that’s just a small taste of your conversation. You’ll also discover…
 
  • Why it doesn’t matter how much money you make… if you don’t do this
  • The myth of the swashbuckling entrepreneur
  • Where eCommerce is headed in the next 5 years
  • How paid social media marketing has changed
  • And more

What is P is for Profit?

Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.