Summary
The conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of personal branding and the need to understand and serve the audience on platforms like YouTube. Jacob Wade discusses the importance of reputation, trustworthiness, and corporate culture in branding. He explains how he uses YouTube to capture attention, build trust, and deliver value to his audience. Wade emphasizes the power of storytelling in attracting and repelling the right audience. He shares his vision for the future, which includes expanding his coaching program and helping professionals achieve financial freedom.
Get in Touch with Jacob Wade for Road Map Money:
www.RoadMapMoney.com
www.RoadMapMponey.com/Call
IG: @RoadMapMoney
Takeaways
- Building relationships and reputation are key to success in the online space.
- Personal branding is important for establishing credibility and attracting clients.
- Understanding and serving the audience is crucial on platforms like YouTube.
- Building a brand reputation with the platform itself is essential for long-term success. Reputation and trustworthiness are crucial in branding.
- YouTube is a powerful platform for capturing attention and building trust.
- Storytelling is an effective way to attract and repel the right audience.
- Listening to your audience and addressing their questions and concerns is key to expanding your brand.
- Jacob Wade's vision is to help professionals achieve financial freedom through his coaching program.
Chapters
00:00 Introduction and Guest Background
02:11 Building Relationships and Reputation
07:09 The Power of Personal Branding
23:28 Understanding and Serving the Audience on YouTube
27:02 Building a Brand Reputation with the Platform
29:42 Using YouTube to Capture Attention and Build Trust
41:39 The Power of Storytelling in Attracting and Repelling the Right Audience
44:49 Expanding Your Brand by Listening to Your Audience
48:23 Helping Professionals Achieve Financial Freedom
What is Just Be Humans?
Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability.
In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse.
Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques.
Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.