In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital environments there is.
- Maria Alexander is a Principal Content Designer at Blue Shield of California
- Tu Nguyen is Head of Customer Success at Ours Privacy and a former experimentation leader at Disney and Smart Panda Labs
- Megan Baker is Partner and Senior UX Managing Director at Slide UX, a consultancy focused on cognitive impairment, brain health, and aging.
You will hear:
- Why privacy constraints don't mean less understanding of users, they mean more intentional researc
- How backend system failures undermine even well-designed front-end experiences
- What "trauma-informed writing" means and why content teams should design for imperfect attention
- Four design principles that carry over from healthcare to any high-stakes UX
And much more.
Learn how the toughest UX environment in digital can teach every industry how to keep real people at the center of the experience.
=== Connect with the panelists:
- Maria Alexander: https://www.linkedin.com/in/mariaalexander/
- Tu Nguyen: https://www.linkedin.com/in/nguyen-tu/
- Megan Baker: https://www.linkedin.com/in/meganbaker12/
=== Websites:
- Blue Shield of California: https://www.blueshieldca.com/
- Ours Privacy: https://oursprivacy.com/
- Slide UX: https://slideux.com/
=== Resources:
- Donโt Make Me Think by Steve Krug: https://www.amazon.com/Dont-Make-Me-Think-Usability-ebook/dp/B000SEGQNS
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
๐ฃ Subscribe now for more insights on creating digital experiences that convert.
๐ฑ Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
๐ Smart Panda Labs: www.smartpandalabs.com