In this episode of The SaaS SEO Show, we’ve interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy.
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Here’s what we’re covering:
- What is Sinch?
- Sinch’s ICP.
- Where should a VP of Brand and Content start from?
- How does Sinch approach brand strategy?
- Is it important to have a person managing brand at the company?
- How to measure the impact of raising brand awareness?
- The impact of brand on the company’s bottom line.
- Content strategy at Sinch.
- The Sinch Glossary.
- Gwen's thoughts on AI content.
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Useful Links:
- Sinch Website: https://www.sinch.com
- Gwen on LinkedIn: https://www.linkedin.com/in/gwen-lafage
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Stay Tuned:
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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