The Travel Marketing Podcast

Alexander Ragin, the innovative founder of Zoftify, a digital product agency that has carved a niche in transforming travel companies with bespoke digital solutions. Alexander, with his rich background in technical design and enterprise project management, brings to the table a wealth of knowledge in developing cutting-edge solutions. Zoftify, under his leadership, has been instrumental in empowering travel agencies, TMS, and travel technology businesses by addressing their unique challenges with innovative solutions such as intuitive mobile applications, optimized booking platforms, and generative AI. 
We delve into an insightful conversation about the intersection of travel, technology, and marketing, exploring Zoftify’s journey in addressing the pain points of the travel industry, and discussing the future of digital marketing in the travel tech space.

What is The Travel Marketing Podcast?

You’re a marketer in one of the most competitive industries.

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale?

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.