Grit Mindset with Matt Rosen

Veronica Schnitzius grew up in Medellín, Colombia, during a time when violence and uncertainty were part of everyday life.

Years later, she arrived in Dallas with $500, determined to build something different.

Her path took her from industrial engineer to president of American Leather—but that journey was filled with moments that tested her confidence, resilience, and ability to lead.

In this episode of The Grit Mindset with Matt Rosen, Veronica shares how she learned to stand her ground as a young woman in manufacturing, why great mentors helped change the trajectory of her career, and how she worked her way through the company by taking on one challenge after another.

Her story is a powerful example of what can happen when you refuse to let your circumstances define where you're going.

Watch the full episode of The Grit Mindset with guest Veronica Schnitzius on YouTube.

What is Grit Mindset with Matt Rosen?

The Grit Mindset is where the people who already broke tell the real version. CEOs whose playbooks died. Green Berets and pro athletes who lost the identity they built everything on. Founders and fund managers who watched the money disappear. Not the LinkedIn version — the specific day it ended, the unglamorous middle, and what the rebuild actually cost.

Hosted by Matt Rosen — CEO of Allata and national media commentator on AI and leadership — every episode follows the story through four acts: who they were before, the break, the rebuild, and the bill.

If you're leading through the next five years, these are the people to learn from. Stay gritty.