Daybreak

Over the next three to five years, Zepto wants to be known as the startup that created the most multimillionaires. 

Which is why these days, the standard pitch that people applying for VP-level roles at the startup get is as follows: "Would you like to create generational wealth? Think 50-100 crores in just four years." That’s what Zepto HR has been promising these applicants. They’ve been making it seem like bagging a job at Zepto is like winning a lottery ticket. 

And it’s not just bravado.

By “generational wealth”, the company means offering Employee Stock Ownership Plans or ESOPs to senior executives, based on their performance.

But it comes at a price.

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What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.