Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 2 of 2)

Kelly and Mary Beth welcome back PRCA's Director General Francis Ingham, as he joins Ms. InterPReted from London for Part 2 of "Public Relations: Leading from the Front." In this segment, Francis provides an overview of the world-renowned Bell Pottinger case study ... one of the most high-profile examples of a public relations firm being held to account for ethical misconduct, in the history of the profession. PRCA's (and Francis's) bold stance on ethics in the Bell Pottinger case represents a ground-breaking moment of both courage and commitment in PR leadership that all professionals, academicians and students should consider, going forward. This PRCA case stands in stark contrast with the U.S.-based PR association's ethics code (an "inspiration"-only model of practice that includes no accountability mandate or credible adjudication process for firms or practitioners breaking rules of professional conduct) -- an ongoing compliance failure that Kelly and Mary Beth speak out against. Francis explains why ethical compliance and accountability matter -- and must be taken with utmost seriousness -- if the profession is to advance globally and achieve respect.

Show Notes

In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017. 

 

Links:

Learn more about the PRCA Bell Pottinger case study:
https://www.prca.org.uk/campaigns/ethics/bell-pottinger-case-study

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What is Ms. InterPReted?

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.