Most marketers play it safe. These two don’t.
In this premiere episode of Reed Between the Lines, I sit down with
Adam McQueen and
Grayson Ottenbreit from
Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration.
From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.
Press play to discover:
- How Klue built a culture that rewards creative risk-taking
- What it really takes to get executive buy-in on non-traditional ideas
- The story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)
- Why marketers need a system to fuel creativity, not just ideas
- The creative process behind Coffee & Compete, and how to use video to build an audience and a pipeline
If you're trying to do brand marketing that doesn’t get ignored, this one’s for you.
More from The Reeder:
🟩 Partner with The Reeder: yo@thereeder.co
(
00:00) Welcome to the Show
(
01:47) Pitching a Bold Idea Directly to the CEO
(
07:05) Earning Creative Freedom Without a Marketing Resume
(
11:15) How a Ridiculous Skit Landed Grayson the Job
(
14:54) Why Reposting Content Actually Works
(
19:18) Behind the Making of Klueless
(
25:20) From Script to Screen: Klueless Creative Process
(
30:49) Premiering a B2B Skit to Live Customers
(
36:03) Why Using Employees Makes Content More Relatable
(
42:40) Scaling Video with a Tight Process
(
49:57) Klue’s Newsletter Strategy for Audience Growth
(
55:44) How Klue’s Team Scales Weekly Video Content
(
01:00:24) Posting by Persona to Boost LinkedIn Reach
(
01:04:55) Unreleased Projects + Bold Ideas They're Cooking
(
01:09:25) How to Pitch Bold Ideas Internally
What is Reed Between the Lines?
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.