The Authority Builder Podcast

Many business owners – perhaps you – are blissfully unaware that their marketing is confusing their best potential customers. In the worst-case scenario, prospects aren’t sure what you actually do, what you can offer them, and how you’re different from your competition.

Show Notes

Many business owners – perhaps you – are blissfully unaware that their marketing is confusing their best potential customers. 
 
In the worst-case scenario, prospects aren’t sure what you actually do, what you can offer them, and how you’re different from your competition.
 
The solution isn’t to embrace the latest marketing “trick” or spend a bunch of money on ads. Those are just tools. Unless you have one foundational element in place, it’ll just be a waste of money.
 
You need to show prospects clear value in your website, every ad campaign, every message that you send out so they pick you over other companies.
 
  • The reason doing great work for customers is just part of the equation
  • The 3 things every potential client is looking for in you
  • Why you actually don’t have any “competition”
  • The #1 marketing mistake most entrepreneurs make
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States