You fixed what they asked for. They're still frustrated. What is actually going on?
In this episode, Katherine LeBlanc and James Vitrano get straight about one of the most draining cycles in franchising — chronic franchisee frustration — and what's really underneath it.
They open with a This or That on whether to build official franchisee communication forums or avoid them entirely. Then they dig into the real question: how do you figure out what's driving the tension in your system before you spend more energy fixing the wrong things?
From the FBC's impossible role to the quiet damage of corporate turnover to why the rollout is almost always where trust breaks — this is the straight-talk episode on rebuilding trust before it's too late.
Clarity builds trust. Empathy isn't optional. And communication drives adoption.
🎙️ Hosted by Katherine LeBlanc and James Vitrano 🎧 Produced by My Podcast Host — the podcast platform built for franchising. Visit mypodcasthost.com
What is Dear Frannie: Franchise Growth, Leadership and Scaling Advice?
Dear Frannie is the franchise advice column you didn't know you needed. Hosted by Katherine LeBlanc, Fractional CMO, and James Vitrano, Franchise Operator, each episode tackles one real question franchisors are quietly wrestling with - from franchisee adoption and growth friction to leadership blind spots and operational scale.
No panels. No keynote speak. No fluff. Just two people who've been inside franchise systems answering the questions brand leaders are afraid to ask out loud.
If you're a franchisor navigating the messy middle of scale - this show was made for you.
New episodes drop bi-weekly. Subscribe so you don't miss the next one.