Room For Growth

We know that the upcoming Fall and Winter holidays are the Olympic games of marketing. Today’s episode is a special gift from Billie and Billy to our listeners.Billie and Billy’s sage advice will guide 2022 holiday campaigns, aid in decision-making, and suggest incredibly intentional messaging and frequency choices. ‘Tis the season for smashing success.  *Warning for parents with small children and hyper-intelligent pets: episode contains spoilers about Santa Claus. Topics Discussed:Billie’s holiday 2022 trend predictions Quality over quantity: how to be intentional about holiday messagingThe importance of good data hygiene Testing your holiday campaigns 

Show Notes

We know that the upcoming Fall and Winter holidays are the Olympic games of marketing. Today’s episode is a special gift from Billie and Billy to our listeners.

Billie and Billy’s sage advice will guide 2022 holiday campaigns, aid in decision-making, and suggest incredibly intentional messaging and frequency choices. ‘Tis the season for smashing success.  


*Warning for parents with small children and hyper-intelligent pets: episode contains spoilers about Santa Claus. 

Topics Discussed:

  • Billie’s holiday 2022 trend predictions 
  • Quality over quantity: how to be intentional about holiday messaging
  • The importance of good data hygiene 
  • Testing your holiday campaigns 

What is Room For Growth?

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!