GTM News Desk

Why is it easier to launch a startup than to achieve sustainable growth?

What impact will OpenAI's SearchGPT have on the search experience?

How is Klue’s Compete Network helping product marketers gain a competitive edge?

Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of creating genuine connections, and how Klue’s Compete Network is setting a new standard for competitive intelligence in marketing.

Jump into the action:
(00:00) Welcome to GTM News Desk
(01:30) Startups are Cheaper to Build, But More Expensive to Grow
(05:52) OpenAI Launches SearchGPT
(13:25) The Role of Community in Brand Loyalty
(15:40) What is The Compete Network?
(17:00) Creating Value-Driven Content Partnerships
(23:16) Influencer Marketing Strategies That Work
(23:45) How Big is The Production Team Behind The Compete Network
(25:17) How to Turn Subscribers into Communtiy Members
(29:50) Compete Network and Klue’s Approach to Community

To hear Katie Berg’s insights on fostering community-led growth, leveraging competitive insights for more innovative product strategies, and integrating AI for a more compelling customer experience, check out the extended conversation on the TACK Insider: https://tackinsider.com/

Connect with Katie Berg:  https://www.linkedin.com/in/katiepberg/

Our sources from today’s headlines:
https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/ 
https://www.theverge.com/2024/10/31/24283906/openai-chatgpt-live-web-search-searchgpt 

Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

No BS news about B2B Go-To-Market. 



This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.

Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.

Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.