LIBERTY ROAD with Nada Jones | 45. Learning From Your Past (Ventures): Lisa Odenweller

Founder & CEO Lisa Odenweller recently launched Kroma Wellness and has quickly earned a loyal following among celebrities and health experts. Kroma is the innovative, female-founded health and wellness company redefining the dreaded “cleanse” with a unique and nourishing approach that focuses on fueling your body rather than depriving it. With a vision to build a direct-to-consumer brand, Lisa launched Kroma in 2021 after attracting one of the most impressive groups of investors in an early stage, pre-revenue wellness start-up including A-list celebrities Amy Schumer and Gwyneth Paltrow, recognized entrepreneurs, and notable public figures. Kroma is set to make eight figures just one year after launch and is 90% funded by women.

In this episode, Nada sits down with Lisa to discuss how her experience (mistakes and all) with her past entrepreneurial ventures equipped her to launch Kroma Wellness. Lisa contributes her wellness journey to staying open to see where her curiosity and potential opportunities led her. Placing yourself in a position of learning can be the spark that leads to starting a new journey.

Be sure to check out Kromo Wellness’s website and don’t forget to try the Beauty Matcha Latte. Lisa recommends adding “The Mastery of Love,” by Don Miguel Ruiz to your bookshelf. Follow on Instagram: @kromawellness, @lisa_odenweller 

Please follow us at @thisislibertyroad on Instagram--that's where we hang out the most. And please rate and review us —it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

What is LIBERTY ROAD with Nada Jones ?

Pursuing your future doesn’t end at 40, in fact, it may mark the beginning of knowing who you are, what you’re capable of and what you really want. But knowing what’s next and how to get there can be a challenge—especially when old narratives play on repeat. I’ve come to believe that the best way to understand your possibilities is in hearing from others—what they have done and how they have done it.

LIBERTY ROAD is here to share stories so that you can consider your possibilities, pursue your purpose and move into your future with intention.