Back on T-R-A-C-K

In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a  purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands.
Given Rachel ran her on marketing company for many years she discovered that a strong brand strategy is the lynch pin to a sucessful business - it fuels everything from product to sales to marketing. She even has a framework to help you build one!
Grab your notebook and take a listen.

https://www.linkedin.com/in/racheljordan/
Spotify Playlist

Show Notes

In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a  purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands.

Given Rachel ran her on marketing company for many years she discovered that a strong brand strategy is the lynch pin to a sucessful business - it fuels everything from product to sales to marketing. She even has a framework to help you build one!

Grab your notebook and take a listen.


https://www.linkedin.com/in/racheljordan/

Spotify Playlist

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.