Insight Exchange by L.E.K. Consulting

In this episode of Insight Exchange, Principal and Strategic Advisor Jade Kahn is joined by Jonathan Morgan, CEO of Education Perfect, to discuss the transformational journey of undertaking a strategic pricing review for one of Australia’s leading edtech companies. The conversation delves into the importance of aligning pricing with holistic business strategy, the complexities of managing growth across multiple markets, and how collaboration with L.E.K. Consulting created lasting impact. Jonathan shares his experiences and insights on the partnership with L.E.K., detailing both the rationale and outcomes of the project, and reflecting on the vital role of expert guidance in establishing future-proof pricing architecture.
Key Points/Topics Covered:
  • The critical role of pricing as part of an integrated go-to-market and business strategy, rather than a standalone initiative
  • Education Perfect’s shift towards a simplified and future-proof pricing structure, yielding increased retention rates and team cohesion
  • The value of external expertise and a broad, rigorous fact base in developing effective pricing strategies for global expansion
  • The significance of thorough implementation support, with L.E.K. actively participating in Education Perfect’s internal processes
  • Lessons and advice for other technology leaders considering pricing reviews as a lever for growth and sustainable competitive advantage


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What is Insight Exchange by L.E.K. Consulting?

Join us as we swap ideas with thinkers, innovators and doers from around the world and around L.E.K.

Presented by consulting powerhouse L.E.K. Consulting (www.lek.com), Insight Exchange™ is a new forum dedicated to the free and open exchange of the most interesting, important, and urgent ideas in the world of business. From the farthest-reaching environmental issues to innovations in retail, industrials, and healthcare, every installment of Insight Exchange™ invites luminaries to tell us what they’re working on, what they’re worried about, what they’re excited about, and what’s coming next.

Join us on an intrepid journey of discovery as we take nothing for granted, pull no punches, and follow the research no matter where it leads. In its 30+ year history, this is what L.E.K. has done better than anyone in the world. And that’s why Insight Exchange™ is the podcast only L.E.K. could have produced. If you’re a growth investor, an advanced student, an employee, a researcher, an executive, an entrepreneur, an inventor, or a board member, we invite you to join us for Insight Exchange™. If you’d just like to keep your finger on the pulse of what’s happening in business, retail, education, healthcare, industrials, energy, media, or life sciences, we invite you to join us for Insight Exchange™.