You aren't the only one who might feel tense or awkward about the sale - very often, your buyer also has their concerns and and awkwardness: "Are we going to be strong-armed here?"
So put your cards on the table, with today's suggestion. Makes all the difference.
And getting a daily Sales for Nice People email will also make a difference, and you can sign up here: https:martinstellar.com/nice-people
What is The Sales for Nice People Podcast?
Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.